00:00www.mesmerism.info
00:30When I see something I love on the screen, I want to be a part of that.
00:34I want to have things around me that bring me back to that experience.
00:38Our hope is the characters we're creating inspire kids to take the characters and continue those adventures.
01:03Disney Infinity is the platform to send the storytelling mind into just overdrive.
01:09You think I've got only one trick up my sleeve? Wrong!
01:12One of the coolest things about Disney Infinity is the play sets.
01:17If you love the characters from Disney, you're going to love this.
01:22Can't you just smell the excitement in the air?
01:24A play set is a collection of the best elements that you've seen in the property.
01:30From Pixar films, from Disney films.
01:32Theme parks and TV.
01:34Everything Disney.
01:35It's not just a storyline, it's also all the key cool elements that are included in there.
01:40It's really the game that you want to play if you're a fan of Cars or a fan of Pirates
01:45of the Caribbean.
01:46I rule the sea!
01:48I think what we're trying to do is make an extension of what is already familiar.
01:53To take these properties that are known and loved and allow the player to play with them in a very
01:59imaginative, very creative way.
02:01Cool, huh?
02:02The process starts out with just a crazy brainstorm.
02:06Got to work really closely with the feature animation groups and later on we started working really closely with Pixar.
02:11Those meetings influenced the way that we thought about the design for the play sets.
02:16Each play set is a game in and of itself.
02:19And within each play set, there's all of these different toys and you can bring those toys into the toy
02:24box.
02:25Aw, how cute!
02:27Wait!
02:27We want people to forget where they are.
02:30Welcome home, amigos!
02:32And feel like they are a part of that world.
02:35To interact with these worlds instead of just watch them on a screen.
02:38You can actually take your favorite characters and create more adventures with them.
02:43You can make the movies happen your way.
02:47And I think that's going to be awesome.
02:52Ha ha ha!
03:12I don't know.
03:12Thank you.
03:12I did not see them.
03:12Thank you.
03:13Hey, what you don't know!
03:13I'm sorry.
03:13I'm sorry.
03:13I can try to write this up.
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