00:04There are first-person shooters, and then there's Battlefield.
00:11But it's the millions of diehard fans that take the game to the next level.
00:15And in recognition of this, we wanted to announce the launch of Battlefield 4 using their voice.
00:20I'm all the way from Texas, ready for the Battlefield.
00:25I'm expecting great things, I love Battlefield 3.
00:28In a series of gameplay events around the world, we gave hundreds of gamers the chance to get hands-on
00:33with Battlefield 4 up to five months before the game's release.
00:37Let's go play Battlefield 4!
00:39You've been selected to take part in a live fire training exercise on the Parasel Islands in the South China
00:45Sea.
00:48Alright people, let's have some fun.
00:54Die kick!
00:58Woah, he ran you over on the jet kick!
01:02One more hit!
01:03The building's coming down.
01:08I got a vehicle, my brother.
01:12After playing, we interviewed each gamer about their experience, asking them to share their thoughts.
01:17Ah, the helicopter was so much fun!
01:20I just screamed out, hey, eat my knife!
01:27The footage was then used to form the foundation of only in Battlefield 4.
01:31An advertising campaign made by gamers for gamers.
01:34We were playing, uh, Domination blew up the oil tanker and there was about four or five enemy guys behind
01:39the tanker.
01:40We got a tank on the second floor!
01:42First thing I do is I get into an attack helicopter.
01:45I'm landing in water, all of a sudden I see concrete coming in all around me.
01:49I fire it up, it hits the thing and just destroys it completely and it was so epic when it
01:53happened.
01:53But the gamers' experience didn't stop there.
01:56A massive invite was sent out to the gameplay participants, asking them to be part of the Battlefield 4 launch
02:02commercial shoot,
02:03where they stood front row during the filming of the spot.
02:06Mom, you told me video games wouldn't get me anywhere.
02:10I think back when I bought Battlefield 3, I never would have imagined I'd be right here, right now.
02:16Only in Battlefield 4 isn't just a campaign, it's a tribute to the players.
02:21We'll see you there.
02:22A stage to share their amazing experiences and a celebration of what sets this game apart.
02:29This is next gen.
02:30Whoa!
02:31Yeah, it's really epic.
02:31Just beautiful.
02:32It's totally new.
02:33Mind-blowing.
02:34It's like, wow.
02:40Rated M for Mature.
03:01You're too good for the human being Rocco is trying to bring up the win.α
03:03with him the hero's estimate. Sorry.
03:04It's
03:06okay. I think
03:06Grazie.
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