00:04Musica
00:08Musica
00:10Musica
00:11Musica
00:13Musica
00:14Musica
00:15Musica
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00:21Musica
00:22We're in Budapest, today we're on a
00:24Backlot, which is basically
00:26a movie studio set that we've
00:28taken over for the PlayStation 4
00:30ad
00:33Musica
00:34The concept of this ad
00:36is all about the player
00:38PlayStation has always
00:40been about putting the gamers
00:42at the centre of the experience
00:44and PlayStation 4 has been
00:46specifically designed by gamers
00:48for gamers
00:50Musica
00:53Musica
00:54As a race car driver
00:56I used to play PlayStation a lot
00:58learning a new track and getting more experience
01:00but also because I can crash the car
01:02as much as I want, it's cool
01:07Musica
01:07The visual effects is such a
01:08big part of
01:10these large productions
01:12these large TV ads
01:13We're very involved in pre-production
01:15and have a really good understanding
01:17of what each scene requires
01:20for players
01:21PS4's being designed by the players
01:23for the players
01:23The brief focus on next generation features
01:26of immediate, immersive, and connected gaming
01:29We wanted to highlight
01:30PlayStation's unique heritage
01:32as the best place to play
01:37So the idea behind the launch film
01:39for PS4
01:40is to show a world where play has been set free
01:45Throughout the ad
01:46we've hidden
01:47over 50 references to past and present titles
01:50There's an online experience
01:51where you have to try and find
01:53as many of these hidden references as possible
01:57We pan across
01:58we see the horses
02:00then we'll see a bit of Delson
02:02and then we finally see Delson landing
02:05I think that's going to be quite a key scene
02:09My favourite scene is the drive club scene
02:12We are turning a family club into
02:14a supercar from a drive club
02:16to represent the interaction you can have
02:18with PS4 when you're on your smartphone
02:20or your tablet
02:22Our mission today is to employ
02:24frontal assault tactics on an unsuspecting human
02:26codenamed to the player
02:30All in all, we're really enjoying our stay on this planet
02:32and we will be recommending
02:34a full Hellcast occupation in the very near future
02:37This includes the total annihilation of your race
02:40Action! Action!
02:43Action! Action!
02:47This is for the game changers
02:50The innovators
02:54This is for the players
02:56This is PS4
02:59This is PS4
03:10This is for the players
03:11He's not a villain
03:11This has been the ranking talent
03:12which is mounted by him
03:12Grazie a tutti.
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