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  • 17 ore fa
Sony ha realizzato un interessante "dietro le quinte" in cui illustra la genesi della campagna pubblicitaria inglese che ha portato alla conquista della celebre OXO Tower di Londra, che si è colorata di neon con i simboli di PlayStation.
Trascrizione
00:00www.mesmerism.info
00:03www.mesmerism.info
00:11www.mesmerism.info
00:12There's a maximum of 25 people
00:14that know exactly what we're doing here
00:23Nobody else has a clue
00:32www.mesmerism.info
00:45It's such an iconic building
00:46It's a beautiful building
00:48It's still very, very recognisable and loved
00:50The lights have been on for a very long time
00:52Nearly a hundred years
00:56You can't beat neon
00:57It's been here for a hundred years
01:00I think it will keep going for another hundred years
01:05David is an absolute master at neon
01:07He's been doing it all his life
01:09And if it can be done in neon, he can do it
01:13I've loved the craftsmanship that's been involved
01:15The real attention to details
01:17To make sure that the facade
01:19Matches the tower and the original structure
01:23Within this project we've brought together
01:25We've got the best abseilers in Europe
01:26We've got some of the best frame builders in Europe
01:29And of course print
01:30And neon manufacturers as well
01:33Have all come together
01:34And done something absolutely amazing
01:40Most days every time you get over the side of the building
01:43There's a bit of a rush going
01:51It's not your normal 9 to 5 job
01:59It's not your normal 9 to 5 job
01:59The engineering complexities of this project have been enormous
02:02And it will shine as a beacon for 3 to 6 miles
02:06And then the Hoffman says
02:08And the heat will come up with us
02:25As of the fittings of this project
02:25To be any of the استploys
02:25And then...
02:34To be able to get involved
02:35To be able to get involved
02:35To be able to find the project
02:47Grazie a tutti.
03:05Grazie a tutti.
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