00:05What's in the name?
00:08Well, that depends on what you do with it.
00:12Put it out there.
00:14Level it up.
00:16Get good with it.
00:18Like, really good.
00:20Get it voted for.
00:22Get it feared.
00:24Get it to the top of the ladder, if you got what it takes.
00:27Test it at the combine.
00:28Sign it on a contract.
00:30Get it on a team.
00:31Get it in a tournament.
00:32Get it on a big monthly check.
00:35Cash it.
00:35Commit to it.
00:36Put it on everything.
00:38What about this thing?
00:40Eh, nah.
00:40It's bigger than that.
00:41Make your whole city know it.
00:43Check that.
00:44The whole world.
00:45Hear it talked about.
00:47See it in the headlines.
00:48Then, watch it all come crashing down.
00:54Wait.
00:55What?
01:04Get it back on the map.
01:06Get it back on top.
01:07Get it as the number one fantasy draft pick.
01:10Bring it to the playoffs.
01:12Get it on the back of a champion.
01:15That's your name.
01:16Better yet, become a champion.
01:19Hear it on the lips of thousands of screaming fans chanting it over and over and over again.
01:27What's in an A?
01:31Well, that's up to you.
01:35Well, that's up to you.
01:37Well, that's up to you.
01:39Well, that's up to you.
01:42Well, that's up to you.
01:43Well, that's up to you.
01:43Well, that's up to you.
01:44Well, that's up to you.
01:45Well, that's up to you.
01:46Well, that's up to you.
01:47Well, that's up to you.
01:50Well, that's up to you.
01:51Grazie a tutti
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