00:00Everyone believed fast food had to be cheap, frozen, and unhealthy.
00:05But in 1993, a young chef named Steve Ells tried something different.
00:12He opened a small burrito shop in Denver called Chipotle Mexican Grill.
00:18His idea was simple, serve fast food made with real, fresh ingredients.
00:23At first, the goal wasn't to build a big company.
00:27He only wanted to earn enough money to open a fine dining restaurant.
00:33But something unexpected happened.
00:36People loved the fresh burritos and the ability to choose every ingredient in their meal.
00:43Soon, long lines started forming outside the restaurant.
00:47The small shop turned into one of the fastest growing food brands in America.
00:52Even giants like McDonald's and Taco Bell had never seen this kind of concept before.
01:00Chipotle created a new category called fast casual dining.
01:04Fast like fast food, but fresh like a real restaurant.
01:09Today, Chipotle is worth billions and serves millions of customers every week.
01:15All from one small burrito shop.
01:18And one bold idea.
01:21Follow us for more stories behind the world's biggest brands.
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