00:001984 ha stato un po' difficile, i sales sono down, i growthi è down.
00:04Sonny, i brought you in here to grow the basketball business.
00:10People don't know what the hell a Nike is.
00:12What's a converse?
00:13NBA all-star shoe.
00:15There's nothing cool about Nike.
00:18You would have to have a pretty compelling pitch.
00:20I can tell them the one thing the other companies can't compete with.
00:23Our basketball division is terrible.
00:25I do not love it.
00:30This is where you come up with a brilliant idea that no one else can see.
00:32Let's hear it.
00:36I got it.
00:37I found him.
00:37Who's that?
00:38Jesus.
00:38Can't afford it.
00:39I'm willing to bet my career on one guy.
00:43My name's Sonny Vaccaro.
00:44I'm with Nike.
00:45Do you typically make it a habit of showing up at people's front doors unannounced?
00:49I don't like to take no for an answer.
00:51Oh, man.
00:52Here we go.
00:54You ask me what I do here.
00:55This is what I do.
00:56I find you players, and I feel it this time.
00:58Okay, it's risky.
01:00When you were selling sneakers out of the back of your Plymouth, that was risky.
01:03Don't change that now.
01:04For a rookie?
01:04Yes.
01:05Who's never set foot on an NBA court.
01:07That's the literal definition of rookie.
01:09Yeah.
01:11What's the plan?
01:12We build a shoe line around just him.
01:16I need the greatest basketball shoe that's ever been made.
01:19Who's the player?
01:21Michael Jordan.
01:22You're motoring.
01:34You have our attention.
01:39You show up at the house!
01:42I believe in his son.
01:44I believe he's the future.
01:45And his story is gonna make us want to fly.
01:49But a shoe is just a shoe.
01:50Until Musselm steps into it.
01:58You got a name for it?
02:00Air Jordan.
02:04I don't know.
02:05Seriously?
02:06Maybe it'll grow on me.
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