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00:48and get results. All right, let's get back. So on platforms like YouTube, top creators are promoted.
00:55They're celebrated. Why is that the case? Well, because YouTube makes money from ads. The more
01:01views you generate, the more they earn. Substack works similarly. Writers bring in subscribers who
01:08pay for that writer. But Medium is different. Medium earns from subscriptions to the platform itself.
01:15Subscribers don't pay for you. They pay for the access to Medium as a whole, which creates a strange
01:23dynamic. When one writer starts earning a lot, that money comes from the shared subscription
01:29pool. So in theory, and I say theory, there may be incentive to smooth out payouts. Now, I can't
01:39prove that's what happened, but I can't explain what happened either. And the silence from support
01:45doesn't help. So after, like, 2023 pay cuts, I adapted. I shifted away from health and make money
01:54content and focused more on business and personal finance topics that seemed favored. I improved my
02:02structure. I tightened my headlines. I optimized read times. I delivered what Medium publicly says it
02:09wants. It wants human-ridden, original, high-retention content. And I doubled my views to offset a 50% pay
02:17cut. I played the game. I won the game. And then the board flipped. So is Medium still worth it?
02:26That's
02:26the real question here. And the honest answer is it depends on who you are. If you're a beginner, Medium
02:35is
02:35still one of the best starting platforms. And here's why. The editor is really clean and intuitive. And you
02:42can start with nothing but a laptop and internet. Distribution is good when it works. It helps you get
02:49seen. And you can earn immediately through the partner program. And for someone with no audio,
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