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A OpenAI começou a testar a veiculação de anúncios e a venda de pacotes de seguros por meio do seu chatbot de IA, o ChatGPT, como parte de um plano para cobrir os elevados custos de operação do negócio. Mas críticos dizem que a iniciativa é problemática.

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00:00People aren't just turning to JetGPT for answers, but for insurance too.
00:04Why?
00:05Only about 5% of JetGPT's 800 million global users are paying customers
00:10and owner OpenAI is struggling to keep its cost-intensive chatbot profitable,
00:15which is why it's incorporating the services of other companies into JetGPT.
00:19It's also bringing in ads to the free version of JetGPT,
00:22even though OpenAI's CEO said only two years ago,
00:26I kind of think of ads as like a last resort for us for a business model.
00:29These changes prompted this research scientist to quit.
00:32It could be used against you if it falls into the hands of people
00:36who don't have your best interests in mind, whether that's an advertiser.
00:41Insurance providers like Spain's Tuyo are now available in JetGPT.
00:45Users can get a personalized offer for home insurance in the app.
00:49At the moment, the process still requires users to leave the app to take out a contract.
00:54But in the future, AI agents could take care of the entire process for you.
00:58From comparing offers to finding the right policy,
01:01contact with a human broker would become entirely unnecessary.
01:05That could mean a lot of job losses in the insurance industry.
01:08The integration of business apps isn't new to JetGPT.
01:11Apple Music and Booking.com are already part of the interface, for example.
01:15Critics fear that customer data could one day be misused for advertising purposes.
01:20For some people, this is the least judgmental interlocutor that they've ever encountered.
01:26You know, it's like a priest.
01:28And I would be very concerned if my priest had a business model.
01:34OpenAI expects to generate about 20% of its revenue from new products
01:39such as shopping and advertising-driven features.
01:41OpenAI 1993
01:41OpenAI
01:41OpenAI
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