00:00Riding a bike feels like freedom.
00:03It gives off a positive vibe and sends a good message.
00:0723-year-old influencer Bhagiyashwi Bora is from Nagoon, a district in Assam,
00:13where riding a motorbike is considered taboo for women.
00:16Some families worried it could damage their reputation and even affect a woman's marriage prospects.
00:22Bhagiyashwi aims to change that.
00:24Her biggest dream? To earn a living through her motorcycle content and teach other women how to ride.
00:37The dream I've had since I was 13, I showed how I achieved it in that video.
00:42My first video got around 3 million views and I received so much love and so many kind comments right
00:48from the start.
00:52That really motivated me to keep making more videos and sharing more content.
01:01Bhagiyashwi began by capturing life on the road, learning the ropes of social media one post at a time.
01:07With a growing channel and a helping hand from a friend, she's turned a hobby into a movement.
01:14Every week I try to post at least three videos.
01:20I like to keep my audience engaged and the excitement going, whether it's through posts or stories.
01:28For Bhagiyashwi, riding isn't just about getting around, it's about empowerment, independence.
01:37People tell me that when they watch my videos, they don't just get inspired to make videos themselves, but also
01:42want to get a new bike.
01:43That makes me really happy.
01:45I've noticed that people often associate bikes with boys.
01:48So when I make videos, young people, especially girls, say, wow, I really like this.
01:53If you can do it, why can't I?
01:56Across India, more and more women are switching gears.
01:59In many parts of the country, women's motorcycle ownership has surged over the past decade,
02:04driven by financial independence, access to education and shifting norms.
02:10Bhagiyashwi has over 320,000 followers, affording her real independence through monetization, collaboration and product placement.
02:21These days there are so many opportunities to make a living from creating content.
02:26For Bhagiyashwi, it isn't just about biking, it's about creating opportunities.
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