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00:02Beyond Meat is dropping meat from its name and rebranding as Beyond the Plant Protein
00:07Company as it expands Beyond plant-based burgers, sausages, and tenders into new
00:12categories such as protein drinks, according to AP. The company updated its website and
00:17social media channels this week and now uses Beyond on product packaging. Beyond introduced
00:23a sparkling protein drink called Beyond Immerse in January and plans to release a protein bar
00:28this summer. U.S. sales of plant-based meat alternatives have slowed and the company's
00:32net revenue fell 14% in the first nine months of 2025. Its shares have traded below $1 since
00:39the start of the year. CEO Ethan Brown said the strategy aims to reshape the company around
00:44plant-based foods that consumers can easily integrate into their daily lives.
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