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00:00:30Honest, who makes clean home care and personal care products for children.
00:00:35Is this a food stain remover?
00:00:37Yes.
00:00:37Can we try it?
00:00:38Yes.
00:00:39We can put it in instant stain.
00:00:50I love hair, no hair.
00:00:54Presenting Indian Hair World, we provide baldness instant solution.
00:01:00Let's see what we can do.
00:01:01We're so glad to see what we have done.
00:01:02We're so glad to see what we have done in the next episode.
00:01:29Nasa is on a spaceship with NASA
00:01:32which protects our young people
00:01:34and has also been featured in the speech of Prime Minister's speech
00:01:39What is it? It's the C-Buckthorn
00:01:42This is the C-Buckthorn
00:01:43It's less than 40 degrees centigrade
00:01:47The skin is young and the heart is healthy
00:01:49C-Buckthorn
00:01:51Immunity and stamina boost
00:01:53C-Buckthorn
00:01:55The source of multivitamin and power
00:01:57The source of C-Buckthorn
00:02:00Hi Shaks, I'm Udat
00:02:02I'm Bupendra
00:02:03I'm Nikhil
00:02:04And I'm Arun Noeda
00:02:05And we are Wellwith
00:02:07Where we build the hidden hidden secrets of nature
00:02:12Nutrition, food and skin wellness products
00:02:15And we don't have to wait until C-Buckthorn
00:02:18We will launch BlackRise like nature's hidden secrets
00:02:22We will launch it
00:02:22And Shaks, this is why we ask
00:02:241.5 crore for 1.25% of equity
00:02:27Wow
00:02:28So Shaks, secrets are in our hands
00:02:30Investment is in your hands
00:02:32And success is in your hands
00:02:36Welcome, Bhupendra, Nikhil, Udit and Arun
00:02:39Tell us your story
00:02:40Tell us your story
00:02:41How did you think about C-Buckthorn
00:02:42About C-Buckthorn
00:02:42So this story starts in 2007-2008 recession period
00:02:48When we study in college
00:02:49We felt that the real security is in building something
00:02:54And at that time
00:02:55We started creating a community
00:02:57We started creating a community
00:02:57Where we teach them
00:02:59We teach them
00:03:00Sales, leadership
00:03:00And team building skills
00:03:03And at that time
00:03:05Bhupendra, who was a junior in my college
00:03:07And Udit and Arun
00:03:09And when we came in 2017-2018
00:03:12We felt that
00:03:15Preventive health care
00:03:16Could be the next big thing
00:03:18So here we started our research
00:03:21In which we got a video on the internet
00:03:23Pradhanmantri Modi ji
00:03:25Met a video
00:03:25In which he was telling us
00:03:27Was about C-Buckthorn
00:03:28And here
00:03:29We got hooked
00:03:31With C-Buckthorn's idea
00:03:33So when we first saw the name of C-Buckthorn
00:03:35It's like
00:03:36It's like
00:03:36What is the thing
00:03:37That's how we can get to the sea
00:03:38But when we know
00:03:40It's not about the sea
00:03:41It's not about the sea
00:03:42It's a plant
00:03:44It's a plant
00:03:45It's about the sea
00:03:46For the mongolian reason
00:03:47And for the Chinese reason
00:03:50Because
00:03:50It's called C-Buckthorn
00:03:53But what happened is that it has some reasons for Ladakh.
00:03:57In this, there are flavonoids, beta-carotene, carotenoids, vitamin C.
00:04:00I don't know, I don't know,
00:04:00a company has been marketing for 18-20 years
00:04:04but it's not as popular as orange juice or apple juice,
00:04:08it's not as a nutritional ingredient like Shilajit, Ashwagandha.
00:04:13The supply chain is very tough
00:04:15and it becomes so expensive when you give in the pure form to the public.
00:04:19Even in this, there is a very big challenge.
00:04:21The issue is that Seabuckth has a commodity
00:04:23which has a thorough education required.
00:04:25Education is the key.
00:04:27But the supply chain is also critical
00:04:28because if it doesn't reach, then what should we do with education?
00:04:32In the last four to five years,
00:04:34we have built a very strong supply chain.
00:04:36There are a lot of Seabuckthans available in Nubra Valley,
00:04:39Leh, Cargill areas.
00:04:41We have got a lot of farmers and micro-entrepreneurs.
00:04:45In the last four to five years, we have developed a strong connect.
00:04:48There are pluckers that harvest berries,
00:04:52and we have to collect them in small boxes.
00:04:55We have to collect them in primary processing units.
00:04:59We have to convert them in pulp form.
00:05:01Then, we have to collect them in cold storage.
00:05:04It's in one or two degrees centigrade.
00:05:06It's in chillers.
00:05:07And the harvesting season is one time in the year?
00:05:10It starts from August and it will go up to October.
00:05:13Projection goes wrong. It can go horribly wrong.
00:05:16You won't have to make them.
00:05:18We have to procure them in 1.5 times and 2 times.
00:05:23And keep them in cold storage.
00:05:24Okay.
00:05:25This year, we have procured
00:05:26500 metric tons of Seabuckthans.
00:05:28Fantastic.
00:05:30This is very interesting.
00:05:31I will show you.
00:05:36I will show you.
00:05:36Please don't squeeze it.
00:05:36Okay, don't squeeze it.
00:05:38My god.
00:05:38It is very tough.
00:05:39I wrote, squeeze it.
00:05:40I will show it to you.
00:05:42We have come up with a very pocket friendly form,
00:05:45which people can easily carry in their wallet.
00:05:48And it contains 10 ml of pure Seabuckthans pulp.
00:05:51And it is a very simple way to take it.
00:05:53We just need to hold it like this and squeeze it.
00:05:57Fold.
00:05:58Nice.
00:05:59Very nice.
00:06:00Very good packaging.
00:06:08It is a very dangerous tasting.
00:06:10The taste of mango without any sugar.
00:06:12I love the taste.
00:06:13It is very good.
00:06:14Wow.
00:06:15What I am drinking is the benefit of it.
00:06:17In this, we drink antioxidants.
00:06:20And because of the antioxidants,
00:06:23Seabuckthans also get super fruit.
00:06:25It feels like aam and aam.
00:06:27Yes, exactly that taste.
00:06:29Exactly that taste.
00:06:30You talked about the main antioxidant properties.
00:06:35Now, the antioxidant is also in omega.
00:06:39The antioxidant is also in vitamin C.
00:06:40So, what is the value of the IRDA of the antioxidant?
00:06:44What is their differences?
00:06:46The value of the antioxidant is called Naapne.
00:06:49There is a technique called ORAC.
00:06:51Oxygen Radical Absorbance Capacity.
00:06:53Per 100 gram of apple,
00:06:55which is the ORAC value we get,
00:06:57that is somewhere around 3000 ORAC points.
00:06:59In sea buckthorn pulp,
00:07:02we get about 125,000 ORAC points in 100 ml.
00:07:05Look, Einstein said that you can torture data to tell anything.
00:07:09Sog Ram Seabuckthans, 100 ml,
00:07:13compared to these shots,
00:07:15that is not a fair comparison.
00:07:18This is about 1300 ORAC.
00:07:19It has a capsule of 42 rupees.
00:07:23If I eat directly omega capsule,
00:07:27then what will the score come?
00:07:29Actually, sir,
00:07:30we get all omega-3, 6, 7, 9.
00:07:33That is also in fish oil.
00:07:35There are two sources of omega from fish oil.
00:07:38There is an ester form and a triglyceride form.
00:07:41More often, buyers who come to the budget,
00:07:43take it.
00:07:44There are many times,
00:07:45that omega is in an ester form.
00:07:47It is synthetic,
00:07:48so the absorption of the body is not enough.
00:07:51This omega is purely plant-based omega.
00:07:54In this price range,
00:07:56you get fish oil of krill.
00:08:00But this is a vegetarian.
00:08:01Vegetarian is a very big thing,
00:08:02because I am vegetarian and when there are fish,
00:08:04there are burps.
00:08:05Why to kill a fish?
00:08:06Then you can have it from plant.
00:08:09In one shot,
00:08:11in my day's RDA,
00:08:12vitamin C, omega-3,
00:08:14how much percentage will it be consumed?
00:08:16Around 20%.
00:08:17What will your day's nutrition requirements be done?
00:08:22Not to be offended,
00:08:23if I can tell you,
00:08:25Seabuckthan has a major purpose,
00:08:27to provide complete nutrition in your body.
00:08:30But the purpose of the consumer,
00:08:31I don't want to find it.
00:08:33The consumer is looking for a very specific thing,
00:08:36like Shilajit.
00:08:38Or is looking for protein,
00:08:40calcium,
00:08:41vitamin D,
00:08:42vitamin C,
00:08:43and omega-3,
00:08:45I don't want to find it.
00:08:45Generally, people are looking for it.
00:08:47Not to be offended, ma'am,
00:08:49but what you are saying,
00:08:50there are a very limited percentage of people.
00:08:52Right?
00:08:53India is a mass market.
00:08:54And India is having a lot of deficiency,
00:08:57in terms of vitamins and the vital nutrition.
00:08:59I don't know how much of vitamin C is covered with my daily requirement.
00:09:04Ma'am,
00:09:05that is our calculated RDA.
00:09:06Tell me.
00:09:07You get 25% of RDA for vitamin C,
00:09:10but only...
00:09:10I said 20.
00:09:1220 to 25%.
00:09:1320 to 25%.
00:09:14But only that is not enough.
00:09:16The reason is that,
00:09:17for any vitamin to be absorbed in the body,
00:09:19there are a lot of co-factor minerals and vitamins.
00:09:22They get all of the C-buckthons.
00:09:25And what will be the benefit of me?
00:09:27In the world,
00:09:28there are thousands of research papers in the world,
00:09:30that C-buckthons and its derivatives in various forms,
00:09:33have the ability,
00:09:34that they can manage many problems in our body.
00:09:37that they can help you manage.
00:09:38Top 3, tell me.
00:09:40Like fatty liver,
00:09:41thyroid,
00:09:42immunity,
00:09:43hypertension,
00:09:44In fact...
00:09:45this piece you can't reach now.
00:09:47Yes.
00:09:48Any category,
00:09:49is divided in the pay-off partitions.
00:09:53You have to give a benefit,
00:09:55and go deep into it.
00:09:57Like, my third highest selling product is Brahmi.
00:10:00Bulakkad, for Brahmi.
00:10:01Bulakkad you are making,
00:10:03eat Brahmi.
00:10:04If you look at our product portfolio,
00:10:07we have blended with C-buckthons,
00:10:09some products with Ayurveda,
00:10:11some products developed.
00:10:13In which,
00:10:14it is used to help in sugar management,
00:10:16in Diavel.
00:10:17It is used to help in weight management,
00:10:19in Fitwell.
00:10:20It is used to help in female wellness.
00:10:21It is used to help in Femwell.
00:10:23And in this way,
00:10:24we have prepared many products.
00:10:25So, that was the only thing you had to reach.
00:10:28Nikhil, you are doing category creation.
00:10:31Right.
00:10:32In category creation, you have to,
00:10:34excuse my,
00:10:35no offense,
00:10:36but excuse my language.
00:10:37Not to be offended.
00:10:38Not to be offended.
00:10:39You have to dumb it down,
00:10:41as much as possible.
00:10:42Otherwise, customer doesn't understand.
00:10:44If someone says,
00:10:45equal to four ramalas,
00:10:47you have to remember three words.
00:10:50RTB, reason to buy.
00:10:53So, you have to have a reason to buy on the product.
00:10:56Sir, you have to teach so much.
00:10:56You have to teach so much.
00:10:57We will always learn.
00:10:58We will always learn.
00:11:00Not to be offended,
00:11:01but you have to have a great question.
00:11:03Who is your CEO?
00:11:05We don't have a CEO position.
00:11:08We are working together.
00:11:10You have to take an important decision.
00:11:12And there are multiple paths.
00:11:14Who is the final decision?
00:11:15If there is no consensus.
00:11:17Anyone of us can take the decision.
00:11:19We have the authority to take the decision.
00:11:21The company cannot do this.
00:11:25We love to give that position to Nikhil,
00:11:27because he is the eldest one.
00:11:28Right?
00:11:28I love to give.
00:11:29I mean, give him.
00:11:30Nikhil is the CEO.
00:11:31You have to tell me, Nikhil.
00:11:32Congratulations.
00:11:33This is a very good shot.
00:11:34You are not doing it.
00:11:35Why are you doing it?
00:11:35Actually, take the position.
00:11:36Lead the position.
00:11:37Lead the company.
00:11:37You have to have to lead the leader.
00:11:39It's not a privilege.
00:11:40It's a responsibility.
00:11:41You want to take responsibility.
00:11:43You don't want to take responsibility.
00:11:44I would love to take that responsibility.
00:11:45Why not take it so far?
00:11:47We are 15 years old.
00:11:48There is no requirement or need.
00:11:50Because when we are four people sitting together,
00:11:52we are able to reach out to the conclusions.
00:11:55What happens in companies?
00:11:57What is owned by everyone is owned by no one.
00:12:00What is this?
00:12:01Why did you get out of toothpaste and jam?
00:12:04Our thought is that
00:12:05a sea bug thorn is very essential for your body.
00:12:08However you can take it,
00:12:10you should take it.
00:12:11In our family,
00:12:13we are using toothpaste,
00:12:14steel,
00:12:15and any other thing.
00:12:17We want to increase the number of S.
00:12:18use.
00:12:19I feel like
00:12:20it's not a trend or search volume.
00:12:25In the trend,
00:12:25just one thing.
00:12:26Just one second.
00:12:27I don't understand.
00:12:27Just not to be offended.
00:12:30We are now attached to
00:12:32the holistic power of the sea bug thorn.
00:12:35Time to be everything for everyone
00:12:37is making it much harder for you
00:12:39to be anything for anyone.
00:12:41So today,
00:12:42I don't have excitement.
00:12:43Best of luck.
00:12:44I'm out.
00:12:46What business is in the last three years?
00:12:48Top line and EBITDA.
00:12:50We got started in July 2021.
00:12:53We got 4.5 crore revenue in the first year.
00:12:56And our EBITDA was around 2.5 percent.
00:12:59Next year,
00:13:00we got 6.5 crore.
00:13:021.75 percent.
00:13:04In the third year,
00:13:04we got 5.4 crore.
00:13:05We had a slight loss.
00:13:07We got minus 0.38 percent.
00:13:10And in 2024-25,
00:13:12we got 9.78 crore.
00:13:14With EBITDA of around 2.5 percent.
00:13:16Currently,
00:13:17in the last six months,
00:13:18we got 14 crore turnover.
00:13:20And currently,
00:13:21our EBITDA is 10 percent.
00:13:23What is the projection of the whole year?
00:13:24This year,
00:13:25we are projecting 40 crores.
00:13:2640?
00:13:27Yes, 40 crores.
00:13:28In the whole pitch,
00:13:30revenues are good.
00:13:31Profit is good.
00:13:32The biggest issue is
00:13:33how you have pitched your company.
00:13:37There are two axes.
00:13:39One is the benefits.
00:13:41Right?
00:13:42Liver, beauty, sleep, etc.
00:13:45The other is the RDA.
00:13:47Anti-oxidant or, you know,
00:13:49vitamin seed, etc.
00:13:51Most brands will index on either this or this.
00:13:55Why are you going to kill yourself?
00:13:57Our simple motto is that
00:13:59we will take a level to see Buckthorn
00:14:00and work on a new ingredient.
00:14:03Tell us about channels.
00:14:05Where do they sell?
00:14:06Amazon is the largest contributor,
00:14:08which comes around 51 percent.
00:14:10Then it's Flipkart,
00:14:11which comes around 6 percent.
00:14:13Then we have community,
00:14:14which comes around 24 percent.
00:14:15What is the community?
00:14:17Where we connect with students and moms.
00:14:19We educate them,
00:14:20aware of their business skills.
00:14:22And then we share margins with them.
00:14:24Before three years,
00:14:25we were working in the community.
00:14:27When our product market fit
00:14:29that this is the range which is doing good.
00:14:32Then we came on to market places in August 2024.
00:14:35Then we identified strategic influencers.
00:14:39And they were nutritionists.
00:14:40These were nutritionists.
00:14:41These were dietitians.
00:14:42Some of them were doctors.
00:14:43And on their page,
00:14:45they posted and directed to Amazon through a code.
00:14:47On Amazon,
00:14:48directed to Amazon through a code.
00:14:49After this,
00:14:50if I tell you about this outcome,
00:14:51in December,
00:14:52the keyword searches were around 25-30 thousand.
00:14:55But in March,
00:14:56it went to somewhere around 20 lakhs.
00:14:58And now,
00:14:59if you talk about keyword searches,
00:15:01then around 9-10 lakhs,
00:15:02average keyword searches,
00:15:03C-Buckthorn.
00:15:03Actually,
00:15:04this is a very good technique,
00:15:07which all the smart brands are using.
00:15:10That they give the money to the influencer,
00:15:12and redirect them to the market places.
00:15:15Yes.
00:15:15Versus market places,
00:15:16the money to the market places.
00:15:18Now,
00:15:19the latest thinking of digital marketing,
00:15:22is this.
00:15:23Yes.
00:15:23Which all the brands are doing.
00:15:24So, kudos to you.
00:15:26I have seen a vision of the well-width of 2030.
00:15:31Sir,
00:15:325,000 crores.
00:15:33No,
00:15:35I want to know the products,
00:15:37I want to know the business.
00:15:39In this business,
00:15:40there will be 3-4 verticals.
00:15:41What verticals?
00:15:42There will be one vertical,
00:15:43C-Buckthorn.
00:15:43There will be three verticals,
00:15:44which we don't know,
00:15:45which we have already decided.
00:15:48We have to invest.
00:15:49It's very necessary to know
00:15:50what I'm investing.
00:15:52So,
00:15:52that's the future concern,
00:15:54The present concern.
00:15:54No,
00:15:55No,
00:15:55We are building the present concern,
00:15:56right?
00:15:58No,
00:15:59but we are not investing in the present concern.
00:16:01Now,
00:16:02we are actually off-end.
00:16:04Offensive line.
00:16:05You know,
00:16:05we are going to invest in the future.
00:16:08We will tell you that today.
00:16:09We will tell you that.
00:16:09But,
00:16:09we will tell you that.
00:16:13Listen,
00:16:14I am out.
00:16:36You guys are working towards a very good vision overall.
00:16:43But,
00:16:43but now,
00:16:44we communicate it and
00:16:45the stories that we have heard,
00:16:47which consumers have more faith in it.
00:16:50At least,
00:16:50you have not heard us until now.
00:16:52And,
00:16:53after that,
00:16:54I thought,
00:16:55you are like activist for Sea Buckthorn.
00:16:58You will be known in the world for this ingredient.
00:17:01But,
00:17:01when we are asking you questions,
00:17:03you will say that in five years,
00:17:04it will become a 4-ingredient company.
00:17:06So,
00:17:07I am a little confused.
00:17:09Seriously.
00:17:10That's why I will not meet you today.
00:17:14But,
00:17:14all the best.
00:17:15In the last one year,
00:17:16we have grown our revenue to 5x.
00:17:19And,
00:17:19what is our vision?
00:17:20That Sea Buckthorn
00:17:21is going to become a synonym for Sea Buckthorn.
00:17:25That is what we want to build.
00:17:26And,
00:17:27that is why we are working.
00:17:28Yes,
00:17:29it can happen that today,
00:17:29we cannot communicate our value proposition here.
00:17:33But,
00:17:33consumers have communicated.
00:17:35That's why consumers have trusted.
00:17:37And,
00:17:37we have also purchased our products.
00:17:39What you have said,
00:17:41that is the opposite of them.
00:17:44I think,
00:17:45four of you need to sit down.
00:17:47Vision this company properly.
00:17:49And,
00:17:50then decide the route.
00:17:53I am a consumer for sure.
00:17:55I love the taste.
00:17:55But,
00:17:56I am sorry.
00:17:56I am out.
00:17:59A saying is,
00:18:00simple scales,
00:18:01fancy fails.
00:18:03I got to hear this one time.
00:18:04But,
00:18:04I have never heard anyone.
00:18:06This is our brand's vision.
00:18:09We will take it here.
00:18:11There will not be such a good investment decision.
00:18:13For me.
00:18:14today,
00:18:14I wish you all the best.
00:18:19Thank you so much guys.
00:18:20All the best.
00:18:22Take care.
00:20:23Hi Shaks,
00:20:25such a long hair
00:20:26where did you say that in today's lives of men in today's lives?
00:20:31What is he taking?
00:20:33Big, big, big.
00:20:37Today's lives of men in today's lives is the only thing.
00:20:41Oh my God.
00:20:44Hi Shaks,
00:20:46according to a study,
00:20:47today's Indian men,
00:20:49who are doing boiling or hair loss,
00:20:51face 50% below 25.
00:20:55That is, the problem is in today's lives.
00:20:58And there is no instant solution.
00:21:08I love hair.
00:21:10No hair.
00:21:13What's going on?
00:21:14This is not the same.
00:21:15This is a magic show.
00:21:21That's crazy.
00:21:23Hi Shaks.
00:21:24You failed AI.
00:21:26Presenting Indian Hair World.
00:21:28At Indian Hair World,
00:21:30we provide baldness instant solution
00:21:33through hair patch and extension
00:21:35to our four offline stores.
00:21:37Amazing.
00:21:38And now you will get baldness from this to this.
00:21:42Oh my God.
00:21:43And we don't sell hair patch.
00:21:46We provide maintenance, servicing and cleaning.
00:21:50So if you come to Indian Hair World,
00:21:54you will become our lifelong customer.
00:21:56Hi Shaks,
00:21:57we are Shayak,
00:21:59Shoham,
00:22:00Shudip Toh,
00:22:01from Kolkata,
00:22:01Founders of Indian Hair World.
00:22:04And our ask is,
00:22:051CR for 5% equity.
00:22:09Shaks,
00:22:11we both brothers have solved this problem.
00:22:16Oh my God.
00:22:19We have lived.
00:22:20Identical twins.
00:22:22So Shaks,
00:22:23invest in us.
00:22:24Because we believe
00:22:26to never give up on your hair.
00:22:29Amazing.
00:22:30What a bitch.
00:22:31What a great bitch.
00:22:32Incredible bitch.
00:22:36Look at this.
00:22:37I have also worn it.
00:22:38I love it.
00:22:39It's a density.
00:22:40Come on.
00:22:42Why did you wear it?
00:22:43Because the hair behind my back
00:22:45has been very thin.
00:22:46There's a bald patch here.
00:22:48Of course,
00:22:48you need it.
00:22:49But if you have a little bit of this spot,
00:22:52a little bit of this spot,
00:22:53then you can put a patch on them.
00:22:56And they're not in the sense of it.
00:22:58Our baldness is the issue.
00:23:01When we were in class 12,
00:23:02it started with me and my brother.
00:23:05I used to see people laughing at us
00:23:07and making fun of us.
00:23:10We both are here for this business.
00:23:13So we can remove this taboo
00:23:14and tell everyone that you can look good once again.
00:23:19So you've got the age of both.
00:23:2032.
00:23:22So you don't wear it today
00:23:24or do you not wear it?
00:23:26I would wear it.
00:23:27I would wear it like that.
00:23:28I would wear it like my brother.
00:23:29I would wear it like that.
00:23:33So you've got 10 seconds for this.
00:23:40Wow.
00:23:41Actually, a hair patch is not the first option of anyone.
00:23:45Everyone tries a tail, then a transplant.
00:23:49Because at that time, there was more taboo that the hair would look like.
00:23:53We had to transplant with mom's money,
00:23:55but when you don't get a result, you go into bad depression.
00:23:59Why did you get a result? Because today's hair transplant is very popular.
00:24:04The prices are also low.
00:24:05The reason why prices are low is because people are lowering hair transplant.
00:24:09In 2012 or 2014, people didn't have the knowledge of hair patch.
00:24:14For hair transplant, you need to have a few things, which is very important.
00:24:18If your donor area is not strong, then your result will never be good.
00:24:25What doctors never tell us.
00:24:29Hair transplant is also very painful.
00:24:31Very painful.
00:24:32Actually, Kunal, to your point, it is not painful.
00:24:37One day is when you've got this pain.
00:24:40And I don't agree with that.
00:24:41The data you're telling is that in 2012, you're getting more transplanted,
00:24:45and now you're getting less.
00:24:46In fact, the transplant industry has grown from 10x.
00:24:50Of course, hair patches are also a great solution.
00:24:52But to say one bad and the other probably doesn't need it.
00:24:58No, are you okay with it being considered as good?
00:25:01Is what they're saying.
00:25:03No, hair transplant is far better.
00:25:05Why? Why? That's not something.
00:25:06You can wash your hair every day. It's natural.
00:25:08You can sleep in them. You can just like...
00:25:10You do not feel any difference compared to...
00:25:13Okay guys, I have had one.
00:25:15Right? So I know it.
00:25:19What's the difference between the pricing?
00:25:21It's also an issue for a lot of people.
00:25:24Long term, patches are costly.
00:25:26Hair transplant is not that costly.
00:25:29But after hair transplant, you have to do a lot of things.
00:25:34Like you have to take PRP, you have to eat finished it,
00:25:37and you have to add minoxidil.
00:25:38It's for 3 months.
00:25:40You have to do PRP?
00:25:47The therapy is basically your blood plasma and infuse it.
00:25:50So now people do it on the face.
00:25:53Correct.
00:25:53So again, I'm saying that these are some facts that are challengeable.
00:25:58It's not that you have to PRP in your life. It's totally wrong.
00:26:02Varun, how long back did you get it done?
00:26:04Three years.
00:26:04Three years?
00:26:06Then...
00:26:07Looks amazing.
00:26:08Total cost compare and tell you.
00:26:10If you go to the center,
00:26:12then if you put 2,500 to 3,000 grafts,
00:26:16then approximately your cost will come.
00:26:20When we did it,
00:26:22the rate was very high.
00:26:24It depends on how much baldness area is, ma'am.
00:26:27It wasn't for us.
00:26:29It was a wrong decision.
00:26:31Celebrities are also wearing hair patches.
00:26:33No one doesn't want to wear a hair patch.
00:26:35It's just that we are not having options.
00:26:38How much would you wear?
00:26:41It is called an Australian hair patch.
00:26:43You can also service this in the house and go to the center.
00:26:47So this price starts in the center of 16,000.
00:26:52How much is it?
00:26:54If you put it in the pasting method or taping method,
00:26:57it works for 1-1.5 years.
00:27:00But if you put it in the clipping method,
00:27:02it works for 3 years.
00:27:04What is it custom made?
00:27:05It is custom made.
00:27:06Where is it?
00:27:07Where is it?
00:27:07We have started a small manufacturing unit.
00:27:11But basically, we export it from China.
00:27:15We import it from China.
00:27:16We import it from China.
00:27:17But why does India export it from Thirupati?
00:27:20Why are you importing it from India?
00:27:24But the patches, the quality is very high.
00:27:28It's not in the manufacturing unit in India.
00:27:31So you can't buy it from made-to-order from China.
00:27:34The vendors here are from China.
00:27:37We take it from vendors.
00:27:38It's not made-to-order.
00:27:40It's not made-to-order.
00:27:41If you need a customisation...
00:27:43You're saying that people don't need a customisation?
00:27:46No.
00:27:47They don't need standard sizes.
00:27:487-5, 8-6, 9-6, 9-7, 10-7, 10-8.
00:27:54All sizes are different.
00:27:56It's very rare that someone has 11-8 sizes.
00:28:00How many variants import from China?
00:28:03In China, basically, our main variant is one variant.
00:28:06That is called 0.3 mm.
00:28:08That is the lightest shareable right now in the world.
00:28:12Did you think that you need to order this made-to-order?
00:28:16You need to fit a lot of people?
00:28:18Because otherwise, in a standardised way,
00:28:20in VR and other ways,
00:28:22it can be made on a scale of online.
00:28:25The decision of the offline store in today's world,
00:28:28how did you get it?
00:28:29You need to take a lot of cash.
00:28:33It's of no use.
00:28:35Until it's not cut on it,
00:28:38it's not given shape.
00:28:40You need a little short hair.
00:28:42You need a military cut.
00:28:44You can't do it online.
00:28:48It's next to impossible.
00:28:50Have you tried it?
00:28:51No, we've tried it, sir.
00:28:54The normal power,
00:28:55you can't do it?
00:28:57No.
00:28:59Guys, do you have a video of this cutting and sticking,
00:29:01which we can see?
00:29:02We do have.
00:29:04To your point, that training can happen, no?
00:29:06How much is it?
00:29:08How much is it?
00:29:08Suddenly, scale increases.
00:29:10Yes.
00:29:12It's a good idea for scaling.
00:29:14If the technician did it,
00:29:16what did they put it?
00:29:18What did they put it?
00:29:18Gum.
00:29:19Why did they put it?
00:29:20You're going to take it out a day, right?
00:29:23No.
00:29:23The system doesn't exist.
00:29:25If someone comes in a month,
00:29:28they need to be servicing.
00:29:30They don't need a problem daily in life.
00:29:34Do they wash them?
00:29:35Yeah.
00:29:36It's normal shampoo.
00:29:37Normal shampoo.
00:29:38You have to say it.
00:29:39It's seamless.
00:29:40It's very seamless.
00:29:42This is zero cut.
00:29:44This is a patch which we get from China.
00:29:46Look, in our line,
00:29:48the most important thing is trust.
00:29:50If you give it,
00:29:52it will be right.
00:29:53It will be fulfilled.
00:29:55It will be fulfilled.
00:29:57Okay.
00:29:59Okay.
00:30:00Yes.
00:30:01And hair originals and niche hair
00:30:02are not making it?
00:30:04No.
00:30:04In patches,
00:30:05there is no difference.
00:30:06It's the same.
00:30:07Patches.
00:30:07The work they do,
00:30:09they are different.
00:30:10So, this is like a commodity.
00:30:12It's the service.
00:30:13Absolutely.
00:30:14And the experience
00:30:15just has a difference.
00:30:16Yes.
00:30:19What are your responsibilities
00:30:20and how are the shareholding divided?
00:30:23Sir,
00:30:2333.34%
00:30:25and the people
00:30:2633.33%
00:30:2833.33%
00:30:28You are a point.
00:30:290.01%
00:30:31You are a CEO.
00:30:31You are a CEO.
00:30:32Sir,
00:30:33we are a partnership business.
00:30:34No CEO is like this.
00:30:37Tell me about sales.
00:30:38In 2023-2024,
00:30:40we did 1.5 CR.
00:30:42In 2024-2024,
00:30:43we did 1.67 CR.
00:30:45Right now,
00:30:46we are sitting at 72 lakhs.
00:30:49For the start-up,
00:30:50there has been a lot of growth.
00:30:52Absolutely.
00:30:52Agreed, man.
00:30:54But now,
00:30:54we have to start online.
00:30:56Do you have to change the stores?
00:30:58Every year,
00:30:58one-one store is growing.
00:31:00How much of the same store
00:31:01sales growth is?
00:31:02This year,
00:31:03we have 20% growth.
00:31:05Boss,
00:31:05you don't have to worry about it.
00:31:07You don't have to worry about it.
00:31:08Three friends are doing well.
00:31:104, 5,
00:31:116,
00:31:12but this is not an investable business.
00:31:14Till the time you do something totally,
00:31:17like you pivot
00:31:17and you take it online.
00:31:19This is a very non-expandable business.
00:31:23For those reasons,
00:31:25I am out.
00:31:25I wish you all the best,
00:31:26but I cannot invest in this business.
00:31:29Thank you sir.
00:31:31I wish you all the scalability
00:31:32as an investor
00:31:34as an investor
00:31:34who comes from a product
00:31:35sometimes,
00:31:36the businesses
00:31:37that are made to order
00:31:39and customised
00:31:40are not in it.
00:31:42For that reason,
00:31:43I am out.
00:31:43But,
00:31:44many cases
00:31:46of depression,
00:31:47stress
00:31:48and other health issues
00:31:49are coming from
00:31:51today's history
00:31:51from male pattern baldness.
00:31:53So,
00:31:53you are doing a lot of work.
00:31:54You are doing a lot of business.
00:31:55You are doing a profitable business.
00:31:57My best for sure.
00:31:59Now,
00:31:59in America,
00:32:00there are super cuts
00:32:01as a chain of hair cut places,
00:32:04right?
00:32:04In India,
00:32:05there is not one thing
00:32:06that is pan-India.
00:32:08There is one hair salon chain.
00:32:12Right?
00:32:12So,
00:32:12this whole sector is very disorganised.
00:32:14There are small, small, small
00:32:15service centres.
00:32:17So,
00:32:18they will make money
00:32:19and enjoy their life
00:32:21and live.
00:32:21But,
00:32:22it is not investable
00:32:23where we will get an exit.
00:32:27And,
00:32:28for that reason,
00:32:28I am out.
00:32:30Ma'am,
00:32:30at this stage,
00:32:32we have funded
00:32:33the shares
00:32:33funding.
00:32:35We can do the same.
00:32:37But,
00:32:37they cannot do the stuff
00:32:39that we can do.
00:32:40We have to understand
00:32:40the pain points.
00:32:41That's why
00:32:42today,
00:32:42we have come here.
00:32:43If everything is perfect,
00:32:45then,
00:32:46why do we come to Shark Tank?
00:32:47We have come here
00:32:48so that our online game
00:32:49can be strong.
00:32:50Good answer.
00:32:50Very good answer.
00:32:51But,
00:32:51I will tell you one reason
00:32:52I disagree.
00:32:54We are not here
00:32:54to run your company.
00:32:56We are just here
00:32:56to back you.
00:32:57In your case,
00:32:58you have repeated the word
00:32:59service so many times.
00:33:01So,
00:33:01this is scalable.
00:33:03and the investor
00:33:05can't do it
00:33:05for you.
00:33:07He will tell you
00:33:08a proof of concept
00:33:10and demonstrate
00:33:11that when you come to us,
00:33:13we will add money.
00:33:15That's the perspective change
00:33:16you have to come with.
00:33:17What is it?
00:33:18What is it?
00:33:19What is it?
00:33:20Your strength
00:33:22is your weakness.
00:33:24I feel like
00:33:26the service
00:33:27and the finish
00:33:29and finish
00:33:29is your strength.
00:33:32What is it?
00:33:34What is it?
00:33:34The downside
00:33:35the scalability
00:33:36will come.
00:33:36will come.
00:33:38But,
00:33:38if you have
00:33:39a method
00:33:40to figure out
00:33:41because of this
00:33:42scalability
00:33:43guardrails
00:33:43and you can scale
00:33:44profitably
00:33:45without geographical
00:33:46guardrails
00:33:48I will definitely
00:33:49evaluate you
00:33:50not just personally
00:33:51but from a company
00:33:52perspective also.
00:33:54But for today
00:33:54I am out here.
00:33:56All the best
00:33:56to you guys.
00:33:58The salon chains
00:33:59yes,
00:34:01it is unorganized
00:34:02but in metros
00:34:03there are
00:34:04many organized
00:34:05chains.
00:34:06Why do you start
00:34:07a services
00:34:07model
00:34:08for them?
00:34:09Because
00:34:10the barber
00:34:11tells you
00:34:13that you have
00:34:13dandruff
00:34:14and your hair
00:34:15is dry.
00:34:16He is the best
00:34:19sales guy.
00:34:20So,
00:34:21maybe
00:34:21just say
00:34:22sir
00:34:22you have
00:34:23a consultation
00:34:23and talk
00:34:25about it.
00:34:26We are taking
00:34:27a million dollar
00:34:27idea.
00:34:29You will open
00:34:30three thousand
00:34:30outlets.
00:34:32We will open
00:34:33three thousand
00:34:35outlets.
00:35:00all the best.
00:35:03All the best.
00:35:04All the best.
00:35:05in a B-Blend
00:35:06salon
00:35:07if you are interested.
00:35:10Thank you so much.
00:35:11It was a pleasure
00:35:12meeting everybody.
00:35:14Thank you so much guys.
00:35:15Thank you so much.
00:35:31I am the founder
00:35:31of Indian Hair World
00:35:33Tino Soham,
00:35:34Sahak,
00:35:34Sudipto.
00:35:35What are you doing
00:35:35with them?
00:35:38I am their
00:35:39friends.
00:35:40We are friends.
00:35:40friends,
00:35:42friends,
00:35:42friends.
00:35:43They are
00:35:44coming out
00:35:44from the tank.
00:35:46They had a little
00:35:48warm, warm,
00:35:48warm,
00:35:48warm,
00:35:49warm,
00:35:49warm,
00:36:04warm.
00:36:05good.
00:36:06How did you get
00:36:06feedback?
00:36:07How did you get
00:36:07feedback?
00:36:08They got a lot
00:36:09of feedback
00:36:11that will come
00:36:12in the future.
00:36:13So it was overall
00:36:14a very good experience.
00:36:15I mean,
00:36:17you have a product
00:36:18hair patches
00:36:19and you have
00:36:19people who have
00:36:21hair patches
00:36:21no one has
00:36:22hair.
00:36:23We both have
00:36:24hair patches.
00:36:25Oh,
00:36:26brother,
00:36:27brother.
00:36:29Brother,
00:36:29hair patches.
00:36:34Very nice.
00:36:35But
00:36:35how did you get
00:36:37hair patches?
00:36:39Because
00:36:39you have
00:36:39hair patches
00:36:41like you have
00:36:41made.
00:36:42Yes,
00:36:42there is a
00:36:42shock.
00:36:43When you have
00:36:44baldness
00:36:44people think
00:36:47how to get
00:36:48the look
00:36:48back.
00:36:50It was a shock
00:36:50when I saw
00:36:51one shop.
00:36:52All shops were
00:36:53empty,
00:36:54but one shop
00:36:54was very cheap.
00:36:56So when I saw
00:36:56the shop,
00:36:57it was a hair patch
00:36:59shop.
00:37:00Now,
00:37:01baldness has
00:37:01increased.
00:37:03This business
00:37:04grew up
00:37:04and we also
00:37:06started a small
00:37:07business.
00:37:08So,
00:37:09if you think
00:37:10you have
00:37:10look
00:37:11change
00:37:11or
00:37:11you have
00:37:12to be
00:37:13hurt,
00:37:15then you can
00:37:15product.
00:37:17You can
00:37:17look
00:37:18change
00:37:19I want to
00:37:25drink
00:37:26because
00:37:27everyone
00:37:27is
00:37:27easy.
00:37:28idea
00:37:29comes
00:37:29but
00:37:30they need
00:37:31confidence
00:37:32and
00:37:32conviction.
00:37:34Let's
00:37:34look
00:37:35to
00:37:36Shark Tank
00:37:37India.
00:37:37Co-Presented by
00:37:38Canva and Oppo,
00:37:39Co-Powered by
00:37:40Lahori Zira and
00:37:41Crunchyroll,
00:37:42Partners
00:37:43Rezon Solar,
00:37:44Fixderma,
00:37:45Phone Pay Payment Gateway,
00:37:47White Gold
00:37:47and Sophie.
00:37:49Welcome to Beyond the
00:37:50Tank.
00:37:51In the past four seasons,
00:37:52Sharks
00:37:52saw 771 pitches
00:37:55in which
00:37:55are closed 361 deals
00:37:57and
00:37:58nearly 300 crore capital
00:38:00deployed.
00:38:02In India,
00:38:04putting entrepreneurship
00:38:04into mainstream
00:38:06and educating
00:38:08and entertain
00:38:09the audience.
00:38:10Shark Tank has
00:38:10helped a lot.
00:38:11helped.
00:38:13Betting on the founders
00:38:14has been my
00:38:15USP.
00:38:16If I have three
00:38:16names,
00:38:17I'll say
00:38:17Let's Try.
00:38:19Let's Try
00:38:20with all
00:38:21healthy snacks
00:38:23with quality ingredients
00:38:24provide.
00:38:25Maintain.
00:38:27Maintain is such a brand
00:38:28with hair products
00:38:30and hair accessories
00:38:31one-stop solution.
00:38:33EM5 is a great
00:38:34founder.
00:38:37EM5 is such a
00:38:38perfume brand
00:38:39with high quality
00:38:40luxury fragrances
00:38:41at a very affordable rate
00:38:42to our consumers.
00:38:44So,
00:38:45marketing and branding
00:38:46was reduced
00:38:47so we developed
00:38:48the team.
00:38:49And I visited
00:38:50it in the factory
00:38:50and I said
00:38:51to automate it.
00:38:53We signed
00:38:54Suryakomar Yadav
00:38:55and his campaign
00:38:56was also live.
00:38:57We can see
00:38:58that the awareness
00:38:59level is growing
00:39:00at a very fast pace.
00:39:03EM5
00:39:03has increased
00:39:04from 1.7 crore
00:39:05to 4.5 crore
00:39:08and their
00:39:09manufacturing unit
00:39:10increased
00:39:10from 6,000 square foot
00:39:11to 30,000 square foot.
00:39:15Suryakomar Yadav
00:39:16when we discovered
00:39:17that curls
00:39:18are beautiful
00:39:19our life changed.
00:39:22Maintain
00:39:22I helped
00:39:24two areas
00:39:24one
00:39:25creatively
00:39:25made their
00:39:27guidelines
00:39:28and
00:39:29second
00:39:30they helped
00:39:30the category expansion.
00:39:31Because
00:39:32the category
00:39:32was the curly hair category.
00:39:35It was a small category.
00:39:36So,
00:39:36we added
00:39:37the textured hair category.
00:39:39And when
00:39:39it was in a big category
00:39:41it was automatically
00:39:42growth.
00:39:43Maintain
00:39:44MRR
00:39:461.2 crore
00:39:47and their customers
00:39:48were
00:39:49up to 10,000
00:39:49and now
00:39:504,000,000.
00:39:54Our brand
00:39:54has 50 variety
00:39:56of healthy
00:39:57and delicious
00:39:57nationalities.
00:39:59I think
00:40:00in India
00:40:01number one
00:40:02investment
00:40:02is less
00:40:03right.
00:40:05The company
00:40:06is better
00:40:07and focusing
00:40:08in compliance.
00:40:08I focus
00:40:09on that.
00:40:10Our first
00:40:11meeting
00:40:11was online
00:40:13I was trying
00:40:14to do
00:40:15offline
00:40:16Horeca
00:40:16GT
00:40:17MT
00:40:18Ecom
00:40:19I remember.
00:40:20You said
00:40:21that
00:40:21don't run here
00:40:23and go
00:40:24and give it
00:40:26$12,40,000
00:40:28and now
00:40:28I think
00:40:29it's
00:40:29IPO.
00:40:32What dreams
00:40:33are
00:40:34outstanding.
00:40:36Let's
00:40:36the ARR
00:40:38is
00:40:381.9 crore
00:40:39and now
00:40:40300 crore
00:40:41and their
00:40:42valuation
00:40:43is
00:40:431.75 crore
00:40:45and now
00:40:461100 crore
00:40:47I am very happy
00:40:49that I have played
00:40:50a important role
00:40:50in Shark Tank
00:40:51and Shark Tank
00:40:52played a important role
00:40:53in enabling
00:40:54entrepreneurship
00:40:55in our country.
00:40:56I am very proud of that.
00:41:25you are a
00:41:26a
00:41:28a
00:41:28a
00:41:28a
00:41:28a
00:41:28a
00:41:29a
00:41:29a
00:41:29a
00:41:30a
00:41:30a
00:41:30a
00:41:30a
00:41:30a
00:41:32Because our whole childhood is in the midst of it.
00:41:35I doodl on the walls, and I'm going to die with my parents.
00:41:40I'm giving my hands to toxic products, and then I'm crying out of my stomach.
00:41:44Sometimes I'm scared of my parents, and sometimes I'm scared of my chemicals.
00:41:49I'm scared of my childhood.
00:41:54Honest.
00:41:56The childhood is limitless.
00:41:58Hello, Sharks. I'm Kinshuk.
00:42:00I'm Jahangir.
00:42:01And I'm Atul.
00:42:02We've come from Mumbai.
00:42:03And we've brought Honest.
00:42:06Which makes for children clean home care and personal care products.
00:42:10Our products say the wrong thing.
00:42:14Bye-bye.
00:42:16Whether it's stains on crayons, or the teeth on the face.
00:42:19Or harmful chemicals.
00:42:23We've saved 2,000,000 children.
00:42:26And today, our question is 70 lakh rupees for 2% of children.
00:42:30The company.
00:42:32Invest in Honest.
00:42:33Because it's awesome for your nest.
00:42:38Kinshuk, Jahangir, and Atul.
00:42:40Welcome to Shark Tank Season 5.
00:42:41Thank you so much.
00:42:42Please tell us a little bit about your story.
00:42:44How did it start?
00:42:46And how did you know one another?
00:42:48I was the child who used to doodl on the wall.
00:42:51I worked at IIM and NIT Trichy also in engineering and MBA.
00:42:56After that, I worked in Mumbai.
00:42:57I worked in a company for 10 years.
00:43:00I worked in a company for more retail and private limited.
00:43:03I worked in a company for 10 years.
00:43:04I worked in a company for more retail and private limited.
00:43:08I worked in Udhampur, Jammu, and Kashmir.
00:43:11I worked in NIT Trichy, where I met in Kinchuk.
00:43:14I worked in MBA for IM Lucknow.
00:43:16I have almost 12 years of experience in Motorola, LG, and Vodafone Idea companies.
00:43:22Basically, I worked in growth, strategy, and sales.
00:43:25I graduated from Tamil Nadu Agriculture University.
00:43:30And then I graduated from Agribusiness.
00:43:33And with that, I got the opportunity to go into retail industry.
00:43:38I also got the opportunity to join more retail.
00:43:41In my last assignment, I was a merchandising director for food and staples.
00:43:47And that's how we come together.
00:43:49And how did the start of Honest?
00:43:50When I was in FMCG head, I was seeing that
00:43:53it's slowly growing in India.
00:43:57Better for you brands.
00:43:58And the movement of every category was slightly different.
00:44:01I was looking at the other side as a consumer of those.
00:44:05So, whatever I've learned in my life,
00:44:07I'm an important part of it.
00:44:08I'm also Rimsha's father.
00:44:11Rimsha's skin was a little sensitive.
00:44:14And he had the issues of artigaria and allergies.
00:44:17Throughout the growing phase, she was facing.
00:44:19When Kinchub had a discussion about them, especially during COVID-19,
00:44:24we had a discussion about this.
00:44:26We had a lot of discussion about clean products.
00:44:28We had a lot of clean products.
00:44:29And we had a lot of other products in the market.
00:44:32How are you different?
00:44:34There are a lot of brands in today's day.
00:44:36There are many brands who say that they are baby safe.
00:44:38But they can get some chemicals.
00:44:40Like EDTA, Triclosan, etc.
00:44:43So, there is an exclusion list.
00:44:45There are 15 chemicals that we have never used in our products.
00:44:49Good.
00:44:50The other thing is that there are not certifications in many products.
00:44:53So, whatever needs are, they give us a certification.
00:44:56Who does it?
00:44:58Because that's very important to build trust.
00:45:00Absolutely.
00:45:00There are national NABL accredited labs.
00:45:03So, if you want to touch any product or skin,
00:45:06it will be dermatologically tested.
00:45:08Like our baby disorders gel,
00:45:10in which there is a risk of residue.
00:45:12Then, there will be carcinogenic tests.
00:45:14If there is a claim of germ kill,
00:45:16then it will be a germ kill test.
00:45:17Like our toy cleaner,
00:45:19there is 99.9% germ kill.
00:45:21But this germ kill is a differentiator.
00:45:25Are you making a cleaning brand
00:45:26or a personal care brand?
00:45:30Because no one doesn't want
00:45:31that we put on the wall,
00:45:32which we put on the wall,
00:45:33we use the same brand.
00:45:34We use our head,
00:45:35we use our body lotion.
00:45:38We use our body lotion.
00:45:38In India, there are not so many examples
00:45:40of any brand that works.
00:45:42But internationally,
00:45:43if we look at it,
00:45:44then Babyganics is a brand.
00:45:46They focus on home care
00:45:47and personal care
00:45:48on children's children.
00:45:50The honest company,
00:45:51Jessica Alba's company,
00:45:52that is also
00:45:53personal care,
00:45:55home care,
00:45:55baby hygiene,
00:45:56they cater.
00:45:58The thing is actually
00:45:59to build trust.
00:46:00We have seen
00:46:01that if we go with a full-stack approach,
00:46:02then we don't need to live
00:46:04in one market.
00:46:06We've tried it.
00:46:07You have to live in one market.
00:46:09You have to live in one market.
00:46:11For your home care expertise,
00:46:14you need to build R&D strengths
00:46:15and personal care expertise,
00:46:18R&D strengths
00:46:19are very different.
00:46:21What is your wedge in the market?
00:46:23I mean,
00:46:24for the consumer's love,
00:46:25honest,
00:46:25first,
00:46:26when will it start?
00:46:28We've made the products
00:46:29from cleaning,
00:46:30made the wedge from cleaning.
00:46:31If you look at our positioning,
00:46:33this is a fun performance
00:46:35and effectiveness
00:46:36of performance.
00:46:37I think that
00:46:38it is necessary
00:46:38in personal care.
00:46:40How are your responsibilities
00:46:42and shareholding
00:46:44divided?
00:46:45So,
00:46:45I'm the CEO of the company.
00:46:47Okay.
00:46:48Jahangir is the CEO
00:46:49and Atul is the CEO.
00:46:52Shareholding?
00:46:52Shareholding,
00:46:53we are the same.
00:46:53We are the same.
00:46:54We are the same.
00:46:55Any money raised till now?
00:46:57We have raised 4.9 crore.
00:46:59Okay.
00:47:00For this,
00:47:01we have diluted 20%
00:47:02This is a food stain remover.
00:47:04Yes.
00:47:06Do you have food stains from the clothes?
00:47:07Yes.
00:47:07Let's see.
00:47:08Demo should be.
00:47:09In my shirt,
00:47:10there is a sauce on my shirt.
00:47:11This is added.
00:47:12This is added.
00:47:13Viva's sauce is added.
00:47:15Viva's sauce is added.
00:47:15Viva's sauce is added.
00:47:16Viva's sauce is added.
00:47:17Viva's sauce is added.
00:47:17Viva's sauce is added.
00:47:19It's very good
00:47:20that Viva's sauce is added.
00:47:23And how long will it take to remove the stain?
00:47:2620 minutes.
00:47:30Sarah, I'm going to put it in instant stains.
00:47:32Yes.
00:47:32Let's do it.
00:47:34First of all,
00:47:35we will do the extra sauce.
00:47:36Let's clean it.
00:47:38Let's clean it.
00:47:39Let's keep it here.
00:47:40If you have a little water,
00:47:41you can dab it with it.
00:47:43Yes.
00:47:44You can do it with an angle,
00:47:45but this is a little bigger.
00:47:48Let's check it in.
00:47:49We will check it in 20 minutes.
00:47:51Yes.
00:47:54You are saying that it's a better product.
00:47:56So where is that expertise coming from?
00:47:58We built it on toxins.
00:48:00And when we were interviewing consumers,
00:48:03we had complaints from customers.
00:48:05And there were some desperate complaints
00:48:07that we could solve this.
00:48:09We hired the team first.
00:48:11We hired an NPD product head.
00:48:14So they also add our information.
00:48:18She is a scientist.
00:48:19She has done MSA Pharma.
00:48:20And she has a lot of experience in her formulation.
00:48:23In both home care and personal care products.
00:48:25Is she full-time with your consultant?
00:48:27Yes.
00:48:28And is she on an ease of plans?
00:48:29Since it's an important role in her?
00:48:31Not yet.
00:48:31But she knows that she'll be an analyst.
00:48:34She has done the numbers.
00:48:36So last year, we did 3.52.
00:48:38Before that, we had 1.6 crore.
00:48:42Now, in the first six months, we had 2.8 crores.
00:48:452.8 crores?
00:48:46Right.
00:48:46And how much will it be in this whole year?
00:48:48In this whole year, we will get 10 crores.
00:48:51Why?
00:48:51Why?
00:48:52We are running around 70 lakhs in October.
00:48:58What did we do in September specifically?
00:48:5962 lakhs.
00:49:02And this is 68 to 70 lakhs.
00:49:04Is this a month coming from a step function?
00:49:08In April, we did 25 lakhs on an average monthly.
00:49:12At that point of time, we launched these two products,
00:49:14Bye Bye Stain and Bye Bye Doodle.
00:49:18As it was launched, we started to see traction.
00:49:21So, what was your bottom line in the 24th?
00:49:23What was your bottom line in the 25th?
00:49:25And what is it now?
00:49:26This year, we have minus 20 percent EBITDA.
00:49:29And last quarter, we had minus 10 percent.
00:49:33In September and October, we have minus 7 percent.
00:49:37And in October, we will be plus.
00:49:39That's a very good improvement.
00:49:40Last year, our EBITDA was minus 49 percent.
00:49:45Why?
00:49:47We have worked on two angles.
00:49:48Okay.
00:49:49The biggest thing is that we have improved gross margin.
00:49:52Very good.
00:49:52We have minus 15 percent gross margin compared to last year.
00:49:55This year improved.
00:49:56How much was it?
00:49:57How much was it?
00:49:57Today, we have reached 65 percent.
00:49:59Another big improvement in our marketing spend,
00:50:02which was around 50 percent over the last year.
00:50:05Now, we have almost 30 percent over the last year.
00:50:08That's why our overall EBITDA has a lot of benefit.
00:50:11Please tell us about our sales channel.
00:50:14It's about 40 percent from Amazon.
00:50:16Another big blanket is about 20 percent.
00:50:20We are listed in our Sugi and Zepto.
00:50:24We are not listed in our D2C.
00:50:26Our D2C is less than 2 percent.
00:50:29Every startup has a lot of calls.
00:50:32We have decided that EBITDA is positive for us as a business.
00:50:36After that, we will focus on our D2C.
00:50:39Have you ever tried to keep it in the GT?
00:50:40Have you ever tried to keep it in the GT?
00:50:42We will launch the product on Amazon platform
00:50:45to get the customer acceptance.
00:50:49The products that are with our good velocity
00:50:51are in the second phase,
00:50:53which is in our quick commerce.
00:50:55After that, we know that
00:50:57there are some products that are ready for modern trade
00:50:59or for the GT,
00:51:00we will pick it up.
00:51:01You just put your money in 10 GT stores.
00:51:04Put it on display.
00:51:05At least, there will be some idea
00:51:07that the market is fit.
00:51:08We have used the same playbook.
00:51:10In Bangalore, there are 5 stand-alone stores
00:51:13which are equivalent to modern trade.
00:51:15Are there repeats?
00:51:16Yes, there are repeats.
00:51:17We have kept the buy-buy doodle
00:51:19and buy-buy stain.
00:51:21There is impulse visibility.
00:51:23We have sold more than 100 units.
00:51:26So, we have confidence
00:51:27that this product is ready to go for modern trade.
00:51:30These are your top two products,
00:51:31buy-buy stain and buy-buy doodle?
00:51:33How much is the gross margin?
00:51:34The gross margin of buy-buy stain is 72%.
00:51:38The gross margin of buy-buy doodle is 78%.
00:51:40And how much is their share of sales?
00:51:42The buy-buy stain is about 20% sales.
00:51:46And the buy-buy doodle is now a new launch.
00:51:48So, it is 10%.
00:51:49But who is it?
00:51:50Is it the second largest?
00:51:51Or is it the second largest?
00:51:52What is the baby dishwasher?
00:51:54What is the top three?
00:51:55The baby dishwasher comes in the second number,
00:51:57which is about 15%.
00:51:58If you look at vintage,
00:51:59this is about 1 year old product.
00:52:00How much is the rating on Amazon?
00:52:02Top selling is 3.9, 3.7 and 4.4.
00:52:05Are they not doing the job?
00:52:08What is the best?
00:52:09We are trying to solve the communication.
00:52:11What happens when the stain is bought?
00:52:12The customer is buying stain remover.
00:52:15He thinks that I have to try one year old shirt.
00:52:19And when our communication is very clear,
00:52:22if there is stain in the last 24 hours,
00:52:24then our product will work.
00:52:26So, it will generally lighten the product.
00:52:29But the customer's expectation is that
00:52:31it will be full of bad.
00:52:33So, we are trying to solve it with communication.
00:52:35Look, you guys are very dedicated.
00:52:38But the category you have chosen,
00:52:41this is a tough battle.
00:52:43This is a category creation battle.
00:52:45This is not a share gain battle.
00:52:48It can only happen by marketing it directly to the consumer.
00:52:53And for that, channels like Meta and D2C
00:52:57would actually be far more critical channels.
00:52:59The rest of the channels are a sales fulfillment channel.
00:53:03And since I have not seen your focus on that
00:53:06and your expertise in that
00:53:08is why at least I feel
00:53:10I would not want to partner today.
00:53:12So guys, I am out for those reasons.
00:53:15Two questions answer.
00:53:17At a hero SKU level,
00:53:19are we positive on CM2 or not?
00:53:21And second, repeat customers for hero SKU.
00:53:24So, the question is that we are CM2 positive in our overall portfolio.
00:53:28Today's date.
00:53:29Okay.
00:53:30So, hero definitely by default 20-30%.
00:53:34That's a good point.
00:53:35And second question.
00:53:35Yes, it is a derived number.
00:53:37So, our estimate is around 30%
00:53:39or 6 months duration.
00:53:41Because this product is not like that it is a daily user.
00:53:43It is talking about our customers.
00:53:45So, it is selling in 2 months.
00:53:46Guys, I am out.
00:54:16I love your branding,
00:54:18your tagline,
00:54:19limitless childhood.
00:54:21It is very empowering.
00:54:23Having said that,
00:54:24you have almost burned in the last 15-16 months.
00:54:27In the last 15-16 months,
00:54:29you were investing in 50% gross margin.
00:54:31You were investing in 50% in marketing.
00:54:35So, this was fundamentally a flawed business until March.
00:54:40Very luckily for you,
00:54:42you found something
00:54:42with a 70-78% gross margin.
00:54:45It is also a good big business.
00:54:47And now,
00:54:48almost 40% of your business is coming from that.
00:54:51It is very important now
00:54:54that you sharpen your positioning
00:54:56and become a hero of these two products.
00:55:00But now,
00:55:02your core business
00:55:03is a product market fit.
00:55:06It will not be figured out.
00:55:10So, you need to double down on this
00:55:12and then come back and raise.
00:55:14Till then,
00:55:15I wish you all the best.
00:55:16I am up for that.
00:55:18Can we see the product now?
00:55:20The T-shirt?
00:55:21Yeah.
00:55:22I think it's gone.
00:55:23The stain is gone.
00:55:24That is fantastic.
00:55:26Yeah.
00:55:26I wish white T-shirt would be more fun.
00:55:29It's not bad.
00:55:30Yeah.
00:55:30I think the redness is gone.
00:55:32Good job, guys.
00:55:35I would like to make you guys an offer.
00:55:39But don't negotiate.
00:55:40It's a non-negotiable offer.
00:55:43I would like to offer you 70 lakhs for 5%.
00:55:49Because,
00:55:50it's a very nascent stage of business.
00:55:52I have given you your current business,
00:55:54not projection,
00:55:55but valuation in the current business.
00:55:57I think there is potential and the pedigree of founders that you guys are.
00:56:02You understand retail.
00:56:04I have made a decision at that point.
00:56:07Thank you, Virat.
00:56:07Thank you, sir.
00:56:23I was thinking that I will do it today.
00:56:26Unfortunately, I can't do it.
00:56:27Unfortunately, I can't do it.
00:56:29Today, I am out.
00:56:31I wish that you guys are focused on your assortment.
00:56:36All the best.
00:56:39But guys, you have an offer.
00:56:43So, Virat,
00:56:44our counter is for you.
00:56:47We have 2.5% for 70 lakhs.
00:56:51I think I have given a very fair offer based on where the business stands today.
00:56:57For me,
00:56:59the fact that you are not doing D2C.
00:57:01You are not doing D2C.
00:57:01D2C is not doing D2C.
00:57:03It is a very good thing for me.
00:57:05It is a very good thing for me.
00:57:05Good thing?
00:57:05It is a very good thing.
00:57:08I will say that we will focus on marketing
00:57:11and we will develop the rest of the infrastructure.
00:57:13We will sell it there.
00:57:15This is the only offer and it is not a negotiation.
00:57:21Okay guys, decide.
00:57:29We can tell.
00:57:29Deal Paki.
00:57:30All right.
00:57:31Good decision.
00:57:32CEO Sahab, very good decision.
00:57:35Congratulations.
00:57:37Wish you all the best.
00:57:39Good product.
00:57:40Good listing.
00:57:45All the best guys.
00:57:46Pleasure.
00:57:48Thank you Shaks.
00:57:49Congrats.
00:58:085 percent is nice.
00:58:09Not bad.
00:58:10It's a good deal.
00:58:11It was a good deal.
00:58:12Well done.
00:58:12It was a good deal.
00:58:12But I disagree with you on the D2C part.
00:58:15You are watching the show, right?
00:58:16Your brother is watching the show.
00:58:17The all news and all of myemos have,
00:58:19and because of Kanva's.
00:58:21Kanva has the highlight feature.
00:58:23In a very long recap,
00:58:24and a very long recap,
00:58:24drama or data canva makes everything stylish, see the details and drama only on the daily canva report
00:58:55And with 17 grams of protein in just 100 calories, there is also a healthier option
00:59:00But you have put 14 grams in the same packet
00:59:03That's a small printing error
00:59:05Your biggest USP protein is not a small error, it's a big error
00:59:09What are you buying?
00:59:11The first thing we want to project is taste
00:59:13If you are buying taste, it doesn't say that it tastes like real chicken
00:59:19If you give a balanced nutrition, it's also more difficult to design a rocket
00:59:23I would know because I'm a mom and a rocket designer too
00:59:27In 2019, I started doing my new research
00:59:32I have done nutrition courses and everything made in my home
00:59:35The price of peanut butter is 1000 rupees for this jar
00:59:41Your own manufacturing?
00:59:44You shouldn't do it outside
00:59:45Are you also making in-house?
00:59:47No
00:59:48Why don't you write the name of the manufacturer?
00:59:49Why don't you write the name of the manufacturer?
00:59:50It's a food license
00:59:51It's a SSI number
00:59:52But it's a SSI requirement that the manufacturer can also write the number
00:59:57Stuff
00:59:58This is a cigarette butt collection and recycling system
01:00:01In which we sell this portable, reusable, odor proof ashtray
01:00:05From this, a smoker can dispose of his cigarette immediately
01:00:10And protect his environment
01:00:12Once you put it down, it's almost 15 years old
01:00:15To decompose it
01:00:16This is your packet
01:00:18How many times do it be biodegraded?
01:00:20This plastic packet is not biodegraded
01:00:23The thing that has been biodegraded in 15 years
01:00:26Let's replace it with something that does not biodegraded ever
01:00:34Proximal Soil Sense
01:00:35Proximal Soil Sense
01:00:35Proximal Soil Sense
01:00:35We have made some revolutionary technologies
01:00:37We have access to Precision Agriculture
01:00:40This is my portable device
01:00:43Nutri-Sense
01:00:44The whole lab is in this small device
01:00:47Our company's Grow It
01:00:49They launched it
01:00:51There is a Chinese sensor
01:00:52That has been used in that
01:00:54Which is not really a NPK sensor
01:00:57Our Soil Nutrient Sensor
01:00:58NPK sensor
01:00:59You can make it or you can buy it
01:01:02These sensors we have made
01:01:04And this is the world's most compact soil testing machine
01:01:07There is nothing like this in the world
01:01:09I was very inspired listening to you
01:01:10Thank you
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