00:00Remember when TV commercials used to inform you about the product being sold?
00:05If you've got wood to stain and you want it to dry quickly, use Ron Seal Quick Dry and Wood
00:09Stain. It does exactly what it says on the tin.
00:11Yeah, I'm old enough to remember that.
00:13Well now advertisers are getting a little more ambitious.
00:16Why waste time on the product being sold, when the product being sold is you?
00:21Behold our newest ad campaign, Tasty.
00:24You sure this will help us sell more burgers?
00:27Burgers?
00:28John Lewis recently released an ad for home insurance featuring a young boy wearing a dress, make-up and heels.
00:35She's like the white winged up.
00:37Sings a song and sounds like she's singing.
00:42You sure this will help us sell more home insurance?
00:45Home insurance?
00:46Within weeks, the ad was cancelled.
00:49Not because of its ethically dubious amplification of drag queen kids, but because it was deemed potentially misleading.
00:55Because you can't claim home insurance for allowing your kid to trash your home.
00:59Maybe if John Lewis had actually concentrated on the details of their service rather than their effusive zeal to portray
01:05a boy in lipstick,
01:06the ad wouldn't have been banned.
01:08But it's not really about the product anymore, is it?
01:11This year's Halloween ad for Twix chocolate bar features a boy-facing discrimination for wearing a princess dress.
01:18The witch nanny then comes to the boy's aid after he's confronted by a bully.
01:24Hey, you...
01:25Princess!
01:27You look like a girl.
01:29Why are you wearing that?
01:30The witch nanny then conjures up a magic trick to disappear the bully.
01:34So parents leave a kid alone until the new nanny comes.
01:36She forces herself in, then murders a playground boy.
01:39All because he said they look different.
01:41Are you sure this will help us sell more Twix?
01:44Twix?
01:45But hey, who am I to judge?
01:47Why shouldn't young children be exposed to the alphabet experience?
01:51After all, it's such a healthy lifestyle.
01:54When kids aren't being bombarded by gender-bending confusion, they're being blitzed with pandemic porn.
02:00Last year, the NHS terrified children by showing Santa being wheeled into the hospital on the verge of dying of
02:06Covid.
02:07Heineken, the beer company that proudly supports the total abolition of all boarders,
02:11at least remains consistent by insisting that there shouldn't be any boarders when it comes to public toilets.
02:21But only if you've had your shot and displayed your vaccine passport.
02:24I agree with you!
02:28In what has to be the most obtuse, left-field and awkward strong-arming of social engineering into a crisp
02:35commercial ever seen,
02:36Grandad dies, goes to heaven, and comes back as a gay ghost.
02:43Ah, hermano, como te extraño.
02:47Oh, tÃo Alberto!
02:49Alberto, qué sorpresa!
02:50¿Qué hubo, la familia? ¿Cómo están?
02:54¿Quién es él?
02:57Es Mario, mi pareja.
03:04¿Amá?
03:06Are you sure this will help us sell more Doritos?
03:09Doritos?
03:10Look at this charmingly quaint snapshot of suburban British life.
03:14and I'll just meet with you.
03:33I wonder if you join for Doritos.
03:34Are you bingo like a boss?
03:36Bag a £50 welcome bonus.
03:42Bear in mind, this is an ad for BINGO,
03:45which has an age demographic not much lower than the Queen of England.
03:49Are you sure this will help us sell more bingo?
03:52BINGO!
03:52Just saw something incredibly rare the other day.
03:55A white heterosexual man in a TV commercial.
03:59And get this, he wasn't being humiliated.
04:02Incredible, I know. Barely believable.
04:04I mean, it was Chris Hemsworth, but still, makes a change, doesn't it?
04:08What do they want for Father's Day?
04:10For the media to stop portraying dads as buffoons.
04:15Doofus dads, right?
04:16I mean, that's all we ever see.
04:18It's just a burst pipe. I can fix it.
04:20And my husband is...
04:25You missed a spot.
04:31Excuse me.
04:34Seal.
04:35Shake.
04:36And let Oven Pride do its thing, so he can do more.
04:40Oven Pride.
04:41So easy.
04:42A man can do it.
04:43Okay, maybe it was my fault.
04:44She told me to kill the weeds.
04:46And you did.
04:47Along with the grass.
04:48I used the wrong stuff.
04:49Oh, there were dead spots?
04:51Everywhere.
04:52Dad's making dinner?
04:53Oh, it'll be fine.
04:55Maybe.
04:56Maybe.
05:00It used to be that TV ads made fun of men for being unable to care for babies, but that
05:06wasn't subversively antinatal enough.
05:08Now women can't be shown to be caring for babies because that would further gender stereotypes.
05:14The UK Advertising Standards Authority banned this Volkswagen commercial after just three people complained.
05:27Note how the only stereotypes they refuse to amplify are the ones that are positive and wholesome.
05:33An ad for Apple's iPad Pro encouraged women to erase men all together.
05:37I'm someone different.
05:42I'm free.
05:45I'm free.
05:48Another Apple commercial showed cloned white men jumping into the sea like lemmings.
05:54This PC specialist ad was banned in the UK for perpetuating harmful gender stereotypes because
06:00it didn't feature any women, despite PC specialists' core market being 87.5% male.
06:05Furthering harmful negative stereotypes about men, however, is not only allowed, it's gleefully
06:11encouraged.
06:11Gillette's CEO said an $8 billion write-down on its shaving business was a price worth paying
06:18for a divisive series of commercials that pandered to Me Too hysteria.
06:22One of the ads featured a white man having to be restrained by a black man in case he acted
06:26out on his rapey instincts.
06:28Black men in TV commercials are almost universally portrayed as cool, reliable, strong, and masculine.
06:34And there's nothing wrong with that.
06:35In a culture dominated by the likes of Lil Nas X, providing black kids with good, wholesome,
06:41fatherly role models is no bad thing.
06:44Unfortunately, when it comes to white people, we're being provided with a very different
06:48kind of role model.
07:03Here's one for you.
07:05When mixed race families or couples are portrayed in TV commercials, which is basically 90% of
07:10the time now.
07:11Why is the father or the man always black, and the woman always white?
07:16Why is it hardly ever the other way round?
07:21Can I help you, mate?
07:23Do you think these glasses suit me?
07:25No.
07:26Oh.
07:27Oh.
07:27Right.
07:32Luxa, drop in on Charlie.
07:34She knows her destination, and it's a town called Winning!
07:38It's not just limited to TV commercials either.
08:10Luxa, drop in on Charlie.
08:29Grazie a tutti
08:48Grazie a tutti
09:13Grazie a tutti
09:16Grazie a tutti
09:17Grazie a tutti
09:36Grazie a tutti
09:41Grazie a tutti
09:44Grazie a tutti
09:49Grazie a tutti
09:56Grazie a tutti
09:57Grazie a tutti
10:57Grazie a tutti
11:39Grazie a tutti
11:45But some people have just had enough
12:16Thank you
12:46They're trying to divide and conquer us
12:47That's a long time decline in the use of humor in advertising
13:19Advertisement
13:21Remember that ominous ad busters PSA from the 90s?
13:36Couldn't have said it better myself.
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