00:01Leeds United are pushing forward with ambitious plans to expand Ellam Road with director Peter Lowy
00:07warning that the project represents a now or never opportunity for the club and the city.
00:14The proposal would see the stadium's capacity rise from 37,000 to around 53,000 aiming to transform
00:21not just the ground but the surrounding districts through significant regeneration.
00:26Lowy, the Australian billionaire backing the project has stressed the urgency of timely action.
00:32Leeds is ready for it. If we don't get it done this time, it will never happen, he said.
00:36The plan comes after thousands of supporters have reportedly been waiting for season tickets,
00:42highlighting the financial potential of a larger stadium.
00:46Already over £10 million has been invested in planning applications and proposals with further
00:51expenditure expected for construction. Project leaders estimate the expansion could generate
00:57£30 million annually for Leeds City.
01:00A key part of the regeneration vision is improved transport links.
01:05Lowy has held discussions with Chancellor Rachel Reeves regarding a light rail network connecting
01:10Leeds Station to White Rose, including a stop at Ellam Road.
01:15For Leeds, the expansion is more than a stadium project.
01:17It's a chance to create lasting infrastructure, energise the local economy and secure the club's
01:23long-term future.
01:25Time, he insists, is of the essence.