00:01Hey everyone welcome to the channel and McDonald's CEO Chris Kamsinski has gone viral and not
00:11in the way he hoped.
00:12His taste test video of the new Big Ark burger is being roasted across social media with
00:21fans calling it awkward, cringeworthy and even a great ad-off for Burger King.
00:27The Big Ark burger launched in the US on March 3, 2026 featuring two quarter-pound patties,
00:37three slices of cheddar, crispy onions, lichu, pickles and a tangy new sauce on a sesame poppy
00:50seed bun.
00:51In the promotional video, Kamsinski took a tiny bite and described the burger as a unique
00:59but viewers weren't convinced he enjoyed it.
01:03Social media users mocked the clip, think it looked staged and uncomfortable, sparking memes
01:10and backlash across TikTok, Twitter and YouTube.
01:13Marketing experts know that this shows the risk of executives fronting brand campaigns.
01:21Sometimes the reaction can overshadow the product itself.
01:27So this is it to the whole information about it and so we'll see you in the next video.
01:31Goodbye.
01:31Wrong!
01:32group
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