00:00My time in San Francisco has come to an end.
00:03They treated me so well.
00:04The confetti is settled and it is officially time to go.
00:07But before I leave, there's one last thing worth discussing.
00:10Where can the NFL take the Super Bowl next?
00:12I'm Miranda Williams, a sports business reporter at Bloomberg News,
00:15and I'm taking you inside the world's biggest, flashiest,
00:18and most expensive sporting events to answer one question.
00:22How did sports become this big of a business?
00:27The NFL Super Bowl rotation is changing.
00:30Next year, the event heads to SoCal, specifically Inglewood,
00:34where right behind me the $5 billion SoFi Stadium will play host to Super Bowl 61.
00:39The following year, Atlanta will host it.
00:41And 2029 is up in the air, but reports state Las Vegas is in talks to win it.
00:45There are several other projects in Jacksonville, Cleveland, Kansas City, Denver,
00:50and Washington, D.C. that are all actively working on building new homes
00:54and all of them have mentioned wanting to host the Super Bowl.
00:56A leading candidate right now is Nashville.
00:59The Titans' $2.2 billion new Nissan Stadium will open in 2027,
01:03and Roger Goodell has already called Nashville a Super Bowl-ready city.
01:07A prerequisite to hosting seems to be a dome.
01:10All of the cities I mentioned have or will have domes or roofs as part of their new stadiums.
01:14And this isn't about comfort. It's about business.
01:17It's nearly impossible for cold-weather markets to book concerts
01:20and non-football events in the winter.
01:21A roof turns a multi-billion-dollar stadium into a year-round revenue machine
01:26and therefore making it more attractive to the league.
01:28I think that it's going to be hard for new NFL stadiums to be built without a roof
01:34just to make them economically successful for the long term.
01:38It's just too big of a market to ignore the winter months of hosting concerts.
01:44And as these venues are being built, it means legacy cities like New Orleans, Miami,
01:48and Tampa Bay face a new reality. Invest in renovations or risk falling behind.
01:52So as the season ends, some questions remain unanswered.
01:55Are we at the beginning of the end of open-air stadiums?
01:58Which city will win a bid to host their first Super Bowl?
02:02And the most important question of all, which sporting event will I take you to next?
02:06We'll find out as the business of sports continues to boom.
02:09I'm Randall Williams, and this is Sports City.
02:14How does this look?
02:16Okay, I'll toss like this then.
02:17All right, cool.
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