#NinongRy found success in breaking expectations of what a food content creator should be, but his approachable, comedic, and kind public image was never intentionally curated.
On this episode of ‘The Rolling Stone Philippines Interview,’ the Filipino chef and food content creator talks about his shift from being a home cook and market vendor to building a brand around no-fuss Filipino cuisine. He also shares his thoughts on the state of local produce, his unpretentious approach to cooking, and building a life no longer centered around work.
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00:00 Intro
1:17 Ninong Ry on not being chronically online
2:44 On the viral “sizzling kare-kare” video
7:50 On Erwan Heussaff, Market Manila, and the content he consumes
11:53 How Ninong Ry experimented with his content
14:00 The state of Filipino produce and agriculture
22:22 How Ninong Ry’s food content “went against the grain”
29:53 How creating content developed into a livelihood
31:13 On battling impostor syndrome
37:05 How his life changed after becoming “Ninong Ry”
43:29 What else Ninong Ry wants to do with his life and career
47:00 Creating work-life balance
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