00:05Inside electronics shops in Rabat and Casablanca, retailers say the impact is already being felt.
00:12The shop reduction in customs duties is expected to narrow the price gap between former sellers
00:18and the long-standing parallel market, where many consumers previously turned for cheaper options.
00:26Previously, we were paying a 17.5% import tax on smartphones, but now it's down to just 2.5%.
00:34That change gives our business real momentum. We can move more units and expand our range.
00:40Many customers were interested before but could not afford to upgrade.
00:45With better prices and more options, the whole market stands to gain.
00:49Dealers expect gradual price adjustments in the coming weeks and months.
00:53As older stock imported under the previous tariff is cleared.
00:57But beyond retail, industry players say wider access to smartphones could energize Morocco's fast-growing digital ecosystem,
01:05from online services to fintech and e-commerce.
01:10Greater access to smartphones will strengthen the digital economy and transform businesses that rely on mobile technology to deliver their
01:18services.
01:20For consumers, the reform comes as smartphones play an increasingly central role in daily life,
01:26from banking and education to remote work and online trade.
01:30I had been saving for months to buy a smartphone that wasn't available before.
01:35Now it's back on the shelves and more affordable.
01:38The government's decision to cut import taxes has really improved the purchasing power of many consumers across Morocco.
01:46I rely on my phone for work, so upgrading from time to time is essential.
01:51With prices coming down, I can now get a better device that helps me work more efficiently online.
01:56Moroccan officials hope the tax cut will steer buyers away from counterfeit imports, allowing legitimate retailers to rip from formal
02:05commerce,
02:06playing a critical role in Morocco's digital economy expansion.
02:10And I have to say my phone has a better device that helps me work more professionally.
02:10So these are the key options available to self-aggressive and power of long term.
02:10So I don't want to know, I have to say my phone is still open.
02:10I'm sure I can understand.
02:12When I can see the agent on the phone is also open, I'll say the phone is open.
02:13Why would I ask myself?
02:13I don't have to say but once again, I can understand.
02:13You know, I know the phone is open.
02:14And I think I know that's now.
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