- 4 minutes ago
Shark Tank India 5 25th February 2026
Category
😹
FunTranscript
00:00:27To be continued...
00:00:30How are you? Missing your chairs?
00:00:33Yeah, me for sure.
00:00:35This is not for your age.
00:00:36As for adult furniture, it is not for children.
00:00:39We are an age-appropriate and customizable kit furniture brand.
00:00:44There is so smart utilization of space.
00:00:46This is really good, but this is normal.
00:00:53For the dubbing, the studios spend 100,000 rupees.
00:00:55We spend the same dubbing, 60 rupees per minute and 24 hours.
00:01:00Usually, you get a valuation.
00:01:02You get a mark, a year or a year.
00:01:04Very similar.
00:01:05I must say, pretty good.
00:01:20I am like the original Zomato.
00:01:23The OG Zomato.
00:01:27I have been exposed to cuisines.
00:01:37Every conversation and memory is around food.
00:01:40We have to eat a kebab.
00:01:42We have to eat a Nepali or SME-style food.
00:01:44From the childhood, I have been exposed to cuisines.
00:01:47We have to eat a Nepali or SME-style food.
00:01:47I will be able to get food in Bombay.
00:01:47I will be able to get food in the world.
00:01:49What do they make?
00:01:49What do they make?
00:01:50We have to plan a meeting for a meeting.
00:01:52We have to ask what to eat.
00:01:54According to time, we have to go here.
00:01:56One guy from Andhra, one girl from Delhi, become such good friends.
00:02:02Get a chance to start something they are so passionate about.
00:02:05My dream and interest in eating.
00:02:10I would like to get to see both of them in one place.
00:02:13If not Disney, what else it is?
00:02:23What maybe?
00:02:38Jacks, it is fifteen minutes…
00:02:41And you, you, you, you, you can also make a master chef.
00:02:46He is also without cutting-chopping, without confusion of the masala.
00:02:50And he has made a lot of money in the kitchen.
00:02:54Because he has come.
00:02:58Hello Shats, I am Nishtal, the foodie of Vishak Bhattnam.
00:03:01And I am Richa, the masala queen of Delhi.
00:03:04And we have a 100% clean, preservative-free food brand.
00:03:09Which brings us to every region's real recipe.
00:03:12With its OG masala.
00:03:14So now, anyone can make that creamy butter chicken on Monday.
00:03:18Or on Tuesday, spicy chattana chicken.
00:03:22Or on Wednesday, pav bhaji.
00:03:25Every day.
00:03:26Is this so easy?
00:03:28Yes.
00:03:29Just open a packet of curry.
00:03:31Add your choice of meat or vegetables.
00:03:33And only in 15 minutes.
00:03:34In India's sauce.
00:03:38Convenience of restaurant.
00:03:39Nutrition of home.
00:03:40And love of mother.
00:03:41What the hell?
00:03:42Sharks, in the past two years, curry it is a row of 8 times.
00:03:47So Sharks, we want you to come to our capital.
00:03:50Bring your swath.
00:03:52And 60 lakhs against 1% equity.
00:03:57So come with us.
00:03:59Let's get one more reason to invest with us.
00:04:09Hold up.
00:04:11Hold up.
00:04:32Yum, yum, yum.
00:04:35It smells delicious.
00:04:41By the way, best rasam I've had in my life.
00:04:44Amazing.
00:04:45Thanks.
00:04:45Incredible.
00:04:45By the way, I love what you're wearing.
00:04:48Thank you very much.
00:04:49Thank you so much.
00:04:50Every state of our products.
00:04:53Oh wow.
00:04:53We have hand drawn it.
00:04:55Very nice touch.
00:04:57Not only the traditional outfit.
00:04:59The colours that match your brand colour.
00:05:02But even the what you've designed.
00:05:05So much thought into it.
00:05:06Very nice.
00:05:08Our product range is divided into three parts.
00:05:11One is our curry and biryani paste.
00:05:13Which you've tasted right now.
00:05:15One is our soups and rasams.
00:05:18One is our everyday cooking paste.
00:05:21Which is ginger, garlic paste, tomato puree.
00:05:24We're making the product.
00:05:25We're making Indian cooking very simple.
00:05:28You don't have to add tomato, tomato, mustard,
00:05:30adderak, lasan, masala,
00:05:32namak, ghee.
00:05:33Nothing.
00:05:33All of this is there in the pack.
00:05:36No dehydrated powders.
00:05:37No preservatives.
00:05:39No nature identical things.
00:05:42Everything is used in our kitchen.
00:05:45Are your shelf life compromised?
00:05:47No.
00:05:48Our shelf life is a shelf life.
00:05:50How do we achieve this?
00:05:51Oil is probably.
00:05:52We use a technology called autoclave.
00:05:55It's a recent form of packaging.
00:05:58It's called retort.
00:06:00What's the high heat?
00:06:01Retort.
00:06:01So it is like steam sterilization.
00:06:04But this is very common.
00:06:05Everybody can access it.
00:06:06Either there is no profit pool.
00:06:08Because it's expensive for your product.
00:06:11Yes.
00:06:11And that's why they don't do it.
00:06:12Yes.
00:06:12What's the price of your couple?
00:06:14Our products are at 15% premium.
00:06:1715-20%.
00:06:18That's the reason.
00:06:20You've written your milk here.
00:06:22Can you share a little bit about that?
00:06:24There are two reasons for the milk.
00:06:26Our traditional milk.
00:06:29There is no boiling point of milk.
00:06:32The benefits of the milk above the milk.
00:06:34They are much better than the milk.
00:06:38Our intent is the taste.
00:06:41The milk is a natural, good fat.
00:06:44And it's a good shelf life extender also.
00:06:46What did you start with?
00:06:48Did you start with a particular cuisine or a particular region?
00:06:52Our idea was very simple.
00:06:55We will represent India.
00:06:57We will start with six products.
00:07:00The most popular recipes on YouTube.
00:07:03The most popular recipes are in the restaurants.
00:07:06There will be butter chicken.
00:07:08There will be dal makhani.
00:07:09There will be chattana chicken.
00:07:10There will be rogan josh.
00:07:26There will be food.
00:07:30There will be food.
00:07:31I'm from Delhi.
00:07:32I've worked for 3 years in IT.
00:07:34Where?
00:07:35Infosys.
00:07:35Okay.
00:07:36Infosys.
00:07:36Where I actually got from Nishal.
00:07:39But my chacha ji.
00:07:40They are from Taj and hospitality.
00:07:43So I always wanted to do food.
00:07:46Wonderful.
00:07:46So I left the IT and went back to Delhi.
00:07:49I opened a restaurant.
00:07:51This is back in 2011.
00:07:53After 5 months, I realized that...
00:07:56I didn't know how to grow it.
00:07:58After that, I did MBA.
00:08:00How to do this business.
00:08:02Where?
00:08:03I am Udaypur.
00:08:04MBA for that?
00:08:05Yes.
00:08:06Because you have to do it.
00:08:07You have to go to food.
00:08:09Wow, that is crazy.
00:08:11And all this time, you were friends?
00:08:13Yes, we were acquaintances.
00:08:15And then I am Udaypur.
00:08:18This life where Nishal came again.
00:08:20So in May 2012.
00:08:21You look like a chape type.
00:08:23Yes.
00:08:26This is my chape type.
00:08:28My co-founder.
00:08:30After that, after MBA,
00:08:32I went to Yes Bank.
00:08:33And Nishal joined next year.
00:08:36What?
00:08:37Yes.
00:08:38Honestly.
00:08:39Hands proved.
00:08:39Hands proved.
00:08:41But in the infosys.
00:08:43All both.
00:08:46How many years were you in the guest bank?
00:08:47Same year where auntie knew...
00:08:50Yeah, my brother was there.
00:08:52We know Anmol very well.
00:08:54We worked very very closely with him.
00:08:56Very nice.
00:08:57Good.
00:08:58But all in this journey, right?
00:09:00We were always thinking about many ideas from college.
00:09:03That's why we worked very hard.
00:09:04Did a little bit of research.
00:09:05We spoke to 500 plus people.
00:09:07Then we got to an insight that the only thing in India that will remain constant in the future also
00:09:12is cooking at home.
00:09:15So we said that there is a problem.
00:09:17There is a little bit of time in cutting and chopping.
00:09:19There is a little bit of time based on it.
00:09:20And by 2030, about 36% of the workforce is Gen C.
00:09:24So we said that there is an opportunity.
00:09:27But when was the start of business?
00:09:29In March, we launched our brand in 2022.
00:09:32Who was it?
00:09:34It was our own manufacturing.
00:09:36There are many brands in the market.
00:09:38What is your differentiator?
00:09:40There are regional small brands.
00:09:42No one is a national brand.
00:09:44No one is a national brand.
00:09:46No one is a national brand.
00:09:47Aman Ka Zoff also does it in a different format.
00:09:52Zoff mostly 90-95% sale.
00:09:54It's our masala.
00:09:55And they are also experimenting.
00:09:57And I tell them that you didn't explore the masala now.
00:10:00Why are you going to get the masala?
00:10:01I love these guys.
00:10:02Both brothers.
00:10:03Fantastic people.
00:10:05All of the brands are very regional.
00:10:07Because the taste profile is very different.
00:10:08Your approach is to create a national brand.
00:10:11Like MDH is very popular in the North.
00:10:14But I don't think they are very popular in the South.
00:10:16Two things.
00:10:17One, all these brands were built around the age when it is through retail and traditional distribution.
00:10:22Obviously, the first best option is the local place only.
00:10:26The way we are doing is just digital first.
00:10:29Get the product, customer data, etc.
00:10:32How is it happening?
00:10:33Yeah.
00:10:33So our natural thing is that we can get to customers.
00:10:37Where is the low hanging fruit?
00:10:40Can you tell us quickly?
00:10:42In 2022-2023, we had 54 lakhs gross.
00:10:44And 41 lakhs net.
00:10:46In 2022-2023, we lost 1 CR.
00:10:50In 2023-2024, we lost 98 lakhs gross.
00:10:5389 lakhs net.
00:10:55And we lost 1.38 CR.
00:10:58And in 2024-2025, we have done 5.7 crores gross.
00:11:02And 3.3 crores net.
00:11:04Against 2.3 crores loss.
00:11:06Okay.
00:11:08And till date, we have done 4.8 crores gross.
00:11:112.8 crores net.
00:11:131 crore loss.
00:11:14Till date.
00:11:14How much gross or net?
00:11:16Last year, we started on quick commerce.
00:11:18We have to give 35% as a trade margin.
00:11:21Okay.
00:11:22Net number, net of commissions.
00:11:23Yes, yes, yes.
00:11:24Net of commission and taxes.
00:11:25Generally, we don't lose it when we say net.
00:11:27But that's true.
00:11:28Okay.
00:11:29And how much will you do this year?
00:11:30This year, we'll do 8.5 crores net revenue.
00:11:33And loss?
00:11:33And loss?
00:11:34We'll be ending at minus 2.5 crores bottom line.
00:11:38Tell us about unit economics.
00:11:41So at 100 MRP, 35% is trade margin that we give to our channel partners.
00:11:467% is our tax.
00:11:4824% is our blended cocks across categories.
00:11:514% is our shipping cost.
00:11:5315% is our marketing cost.
00:11:55And 15% is our discounts blended that we give across category currently.
00:12:00Which can be a part of marketing.
00:12:01Yes.
00:12:02So 15 plus 15 is 30.
00:12:03We are currently CM0.
00:12:04Then our salaries, repairs and maintenance, rentals, manufacturing etc.
00:12:09We are currently at minus 19%.
00:12:12Who is this fund?
00:12:14Your losses?
00:12:15We have investors on our cap table and angel investors.
00:12:19Round size?
00:12:20Valuation?
00:12:20It was 1 CR round.
00:12:229 CR pre-money, 10 CR post-money.
00:12:25Alright, next. Anything else?
00:12:26In 2023 June, we closed our next round from angels.
00:12:31Including Mr. Ramesh Damani of T-Mart.
00:12:34Nice.
00:12:352 CR round race at a 20 CR post-money valuation.
00:12:40Okay.
00:12:40After that, we did a 2.6 CR round in June 2024.
00:12:46At 42.6 CR post-money valuation.
00:12:49Then this year, we invested in technology because we are growing.
00:12:54So, we have an internal bridge round with our investors.
00:12:57Including Ramesh Damani led the round.
00:13:00So, that's for about 3.5 CR.
00:13:03At a 45 CR pre-money valuation.
00:13:06So, same valuation?
00:13:07Yes.
00:13:08We did it.
00:13:09We did it.
00:13:10How much did you add?
00:13:11We added $33,000,000.
00:13:15How much do you have cash in the bank?
00:13:173.5 CR.
00:13:18You can tell your repeat.
00:13:20Kunal, when we were doing our peak D2C.
00:13:23We have about 46% as repeat customer overall monthly orders.
00:13:29If we take 60 days in the cohort.
00:13:31If we take 3 or 4 products, we would do it in 45 to 60 days.
00:13:34It used to come about 31%.
00:13:36Then it's close to 21%.
00:13:37Then it's next to 12%.
00:13:39It's like 60 days, 60 days, 60 days.
00:13:40But now it's mostly quick commerce.
00:13:4390% revenue.
00:13:4490% quick commerce.
00:13:45And repeat data doesn't have us.
00:13:48You could get a huge distribution of D-Mart.
00:13:52So, why is it that you're not in D-Mart when you have Mr. Damani as an investor?
00:13:56Good question.
00:13:56So, Namitha, two things we decided.
00:13:59One, you know the brand.
00:14:01You don't know the category.
00:14:04After that, we're saying that the brand isn't coming.
00:14:07So, we didn't go directly to the store.
00:14:09We didn't go directly to the store.
00:14:10So, we said that the brand is coming first.
00:14:12Number two, Namitha, our capacity till now.
00:14:16Quick commerce alone had taken 90%.
00:14:18So, it was a capacity country?
00:14:20Correct.
00:14:21At this stage, you've been 4 years old.
00:14:24At that stage, do you feel like you're going to go back again?
00:14:28No.
00:14:29Go back again.
00:14:32Not even a single percentage of percentage.
00:14:35There are days when we think everything is falling.
00:14:37There are days when we think that we've made a big deal.
00:14:40So, it's like you're going to make a big business?
00:14:42Yes, a lot.
00:14:43How much?
00:14:44We will make a hundred crores in 27-28.
00:14:48And we will make a 500-year-old Pakk.
00:14:50How much profit will you make?
00:14:51In January 2027, we will become profitable.
00:14:54And this is our promise.
00:14:55We want to become profitable.
00:14:56We will make a big category.
00:14:59There are a few small data points, if you allow.
00:15:02When we sold one unit in April, we sold 88 rupees.
00:15:07We were selling one unit across this thing at 18 rupees.
00:15:12And organically, there are a lot more products we have to offer.
00:15:14And these are not our products.
00:15:15We want to make a lot of products.
00:15:17So, the Rasam that you've tasted and the Samba.
00:15:19These are new products that we would launch.
00:15:20I mean, just one point,
00:15:23which is what we drive now,
00:15:24which is your expression.
00:15:26We also call customers.
00:15:28Some of the customers call us.
00:15:30They say,
00:15:30you've made this.
00:15:32My son lives alone in the US.
00:15:34He's able to eat food.
00:15:35I mean, for a food brand,
00:15:37people who want to do something like this,
00:15:40are a very big motivator.
00:15:41Sometimes we think,
00:15:43what is the customer feeling?
00:15:46And some of these calls come from us.
00:15:49I have to say,
00:15:50the taste is amazing.
00:15:51The branding is amazing.
00:15:52It is very, very impressive.
00:15:54Thank you, Khalal.
00:15:55But there is an issue in this business.
00:15:58This is a low-repeat business.
00:16:01It's easy to buy once.
00:16:03It's easy to buy once.
00:16:05It's business to buy once.
00:16:05Correct.
00:16:07Maybe there is no big brand
00:16:09in this space.
00:16:12For this reason,
00:16:13I'm out today.
00:16:16But I wish you guys all the very best.
00:16:18Thank you, Khalal.
00:16:20Khalal, if you can give us a chance.
00:16:22And we have this address.
00:16:23I'm out, but you can share it.
00:16:25At least we can explain this.
00:16:27Our vision is to make simple cooking.
00:16:30We started with curry paste.
00:16:32Then you notice,
00:16:33we launched everyday cooking paste.
00:16:35What are we trying?
00:16:37That we interact with the number of frequencies
00:16:39of people.
00:16:40Our product is increasing.
00:16:43Today, we are doing curry paste.
00:16:45We will also increase the range of curry paste.
00:16:47But the potential of the market is very big.
00:16:51Regional blended spices
00:16:52are specifically specific to region.
00:16:55I actually have a lot of excitement
00:16:57to take this category.
00:17:00But I have tried a lot here
00:17:02to try to structure a deal
00:17:04that would work for you and me.
00:17:12I think what you need at this point,
00:17:14given your history and your scale,
00:17:17you also have 12 crores revenue.
00:17:18Not 8.5 crores.
00:17:20That is after channel margin.
00:17:22So, I don't have to say that.
00:17:23You have to generally.
00:17:25Always talk about 12 crores as revenue.
00:17:27Your net revenue.
00:17:28Don't undersell yourself.
00:17:29But you need a VC round at this point.
00:17:31Right.
00:17:33You already have 3 crores in bank.
00:17:35I don't think a crore or two,
00:17:37particularly at this valuation,
00:17:39is going to make any sense for you.
00:17:41Or for you.
00:17:42So, I'm out.
00:17:44These losses are bothering me a lot.
00:17:46So, I would like to wait
00:17:48and see the execution play out a bit.
00:17:52But I really enjoyed the food
00:17:54and I enjoyed your pitch.
00:17:55So, thank you.
00:17:56But I'm out for today.
00:17:56Thank you, Namita.
00:17:58Thank you, Namita.
00:17:59I want to give the founders
00:18:02that I need.
00:18:05We can build something.
00:18:07There are a lot of investors.
00:18:09There are a lot of investors.
00:18:09I don't want to go there.
00:18:12If you do something else,
00:18:14it will be good.
00:18:15If you want to do something else,
00:18:18please contact me.
00:18:21Why do you want to do something else?
00:18:23Why do I do something else?
00:18:25Why do I do something else?
00:18:25Sometimes it becomes an acquisition
00:18:26and then it becomes free.
00:18:28We have an example.
00:18:29Ah, correct.
00:18:30Exactly.
00:18:32Now I'm out.
00:18:33But all the best and do well, guys.
00:18:37Look, I'm very excited about the category.
00:18:40Like who is the founder.
00:18:41There are a few spaces
00:18:42where I feel like there's a possibility.
00:18:46One,
00:18:46your story is optimized on taste.
00:18:50I feel like you're doing it
00:18:52with beef and other things.
00:18:54One, the primary can always be health.
00:18:57Secondary can be a good taste.
00:19:00Second, I think the content
00:19:02is very important.
00:19:04It will drive you.
00:19:06If you're able to build trust
00:19:08that this is a very healthy choice
00:19:10and also very authentic taste,
00:19:12I think there's an opportunity.
00:19:18I don't think I can do 60 lakh for 1%.
00:19:21I can do maybe 1.5 CR for 5%.
00:19:25Okay.
00:19:27Provided you are aligned in principle
00:19:29where to take the brand.
00:19:34That's a 30 crore valuation.
00:19:36Our last round valuation
00:19:38if you can match it, please.
00:19:43Now, no one is getting conviction
00:19:45that this can go to the next level
00:19:47where it can become a 20-50 crore.
00:19:49And that journey
00:19:50is very uncertain right now.
00:19:54Because of which I think 30 CR
00:19:55is a right valuation.
00:20:00Can we take two minutes?
00:20:01Yeah.
00:20:02Yes.
00:20:04Don't give up on the valuation.
00:20:0530 is very generous.
00:20:06I don't think they'll take it.
00:20:08They'll take it.
00:20:09They'll take it.
00:20:10Let's negotiate it.
00:20:115.
00:20:19Rishal, Rishal, what have you guys decided?
00:20:22So, we want to request Mohit
00:20:23that we can definitely do that
00:20:25and match the current valuation
00:20:27and you get 3.33%
00:20:30and give you 1% over that as advisory.
00:20:33So, with your 5K, we can do it.
00:20:36Let's finish in 4.5.
00:20:411.5 crores at 45 crore valuation
00:20:44and 1.2% advisory equity fill.
00:20:47Let's do it.
00:20:47Fabulous.
00:20:53Thank you so much.
00:21:00A lot of people have got a high level of awareness
00:21:03to take healthy food.
00:21:04And I feel that there is an opportunity
00:21:06to create healthy food brands
00:21:08which can offer a good taste.
00:21:11And as we go out from our basic city
00:21:14and go abroad,
00:21:15some of them are missing the dish.
00:21:17So, if they can bridge that gap
00:21:19and also on top of it make it healthy,
00:21:22I strongly feel that this can be a big opportunity.
00:21:26Mohit also built a consumer brand and built it on a stage where we want to go.
00:21:34Very happy that he's on board.
00:21:40Welcome to OPPO, Make Your Moment Zone.
00:21:43Where we talk about that you should be authentic, be yourself and be present.
00:21:48And our present are Curry It founder Nishal and Richa Ji who are just taking a deal with them.
00:21:56How do you feel, friends?
00:21:57It was fun. It was good.
00:22:01Anupam said that there are a lot of brands in the US that they provide.
00:22:06Do you have a lot of demand for students or households in India?
00:22:11In India, there are food for them.
00:22:14But there are different games.
00:22:16There are different games.
00:22:16But it's not for us to make food.
00:22:18We take it from here.
00:22:20We are there too.
00:22:20We will go to the US and will become a big deal.
00:22:23So, we talk about that when a business is running,
00:22:26you have a potential and work on that potential.
00:22:30When did you think that there is potential in your business and we can take this forward?
00:22:35When we look at our products on our Instagram or Blinkit or Blinkit platform,
00:22:39there is a bestseller tag on there.
00:22:41And there is a rating on 4 points.
00:22:43We are always happy to see them.
00:22:45Many people are happy to see them.
00:22:47We have put products in our store for the first time in our life.
00:22:50We are going to buy our products.
00:22:52Oh wow.
00:22:53It's very fun.
00:22:54It's a great deal.
00:22:55It's a great deal.
00:22:56It's a great moment.
00:22:58It's a great moment for you.
00:23:00To celebrate this moment,
00:23:02we will take a photo from Oppo Reno 15.
00:23:05It's an ultra-wide lens which is recording in 4K.
00:23:08So, are you guys ready for it?
00:23:09Of course.
00:23:10Let's go.
00:23:15Shark Tank India was always full of action today.
00:23:19After Kamal's pitches.
00:23:20He got some investment,
00:23:21some of Shark's learning.
00:23:23Let's see what happened so far on today's daily Canva report.
00:23:26which we have summarized from Canva's readily available templates
00:23:29and Canva AI tools.
00:23:46If you can think like a shark,
00:23:48stop thinking and start playing Be a Home Shark.
00:23:51After watching episodes, play along.
00:23:53Be a Home Shark.
00:23:54Watch pitches, set stakes and predict.
00:23:57You can win exciting prizes.
00:23:58Download the Sony Live app now.
00:24:36As you can see,
00:24:36The Sharks,
00:24:37Gujarati,
00:24:38Marathii,
00:24:39Tamil,
00:24:40Telugu,
00:24:40you cannot speak these words.
00:24:42But,
00:24:42you will be able to reach out to these words.
00:24:45Thanks to DubPro.ai.
00:24:47For the dubbing, studios spend millions of dollars and spend the same dubbing, we do the same dubbing for 60
00:24:53rupees per minute and 24 hours, basically under the same day.
00:24:57Thanks to our advanced AI agents.
00:25:00First of all, our AI agents dub the video, then our human experts check the video's 10 parameters.
00:25:07In the same voice, in the same emotion, in the same impact.
00:25:10And at the same time, we are now dubbing for education, to podcasts, to vlogs.
00:25:15We want to scale our technology to cover everything from Korean shows to Netflix dramas.
00:25:21And we want to obviously scale it to multiple languages. We're currently dubbing in 11 languages right now.
00:25:25And we've been dubbing for 1,000 hours in the past 6 months.
00:25:29I'm Vishan and I'm Rishikesh, we're founders of dubpro.ai.
00:25:33Our ask is 1.25% for 5% of our company.
00:25:37Let's make a world of video where language barrier is finished.
00:25:40By the way, we have dub also for you. Would you like to see it?
00:25:43Yeah, for sure.
00:25:4430 crore won't be earned, but 13 crore won't be earned.
00:25:48Usually, you get the valuation.
00:25:50That your mother's salary or sales were based.
00:25:53Very similar.
00:25:54So, your forecast was very strong.
00:25:56I have made my decision.
00:25:58Okay.
00:25:58It's remarkable that you cut those circles yourself like you said.
00:26:02I mean, it's not like that.
00:26:03It's not like that.
00:26:04It's a small market.
00:26:06It's not like that.
00:26:07Let's take an example.
00:26:08Your top selling product price actually is good.
00:26:11It's a gold value kit.
00:26:12If you're getting the metal value back.
00:26:14Your market is growing.
00:26:15The price of your bike, the market grows.
00:26:18I don't know why you're going to sell it.
00:26:20I don't know why you're going to sell it.
00:26:21You're going to target the market for the price of your bike.
00:26:24These are all kinds of people.
00:26:25You are a allergen free, insulin friendly product.
00:26:29The market will explode.
00:26:32Yes sir.
00:26:33Personally, I'm interested in the market.
00:26:35Thank you so much.
00:26:36All the things you have to be positioned and packaged.
00:26:39Thank you so much.
00:26:40This is basically your own voice in multiple languages.
00:26:42We did our best on that.
00:26:43I must say, the voices are very similar.
00:26:46Pretty good.
00:26:47I feel so authentic, the rest are very true.
00:26:50I feel very authentic.
00:26:52Thank you so much.
00:26:53Very close.
00:26:54I too.
00:26:54And when I talk to my real telecom, it was better than that.
00:26:59Good to hear that.
00:27:01One more quickly, about your educational background.
00:27:05And how do you know both of them?
00:27:06Tell them.
00:27:07We met in 2019.
00:27:09We met on github.com, which is basically a developer website.
00:27:12We have been coding before both developers.
00:27:15Before I was in Germany, I was working in AI research primarily.
00:27:18And we started the company in 2020.
00:27:20But Dubpro is a pivot we made last year.
00:27:22To basically scale in multiple languages.
00:27:24Where did you study, did you know?
00:27:26I graduated from SM University in Chennai.
00:27:28Okay.
00:27:29Yes.
00:27:30I completed an IT lecture in 2015.
00:27:32After that, I joined a software engineer with a nuclear software engineer.
00:27:36After that, I worked for an AI company from Gurgaon.
00:27:39Which company did you work in?
00:27:40Monis Global.
00:27:41So, generally, you worked in AI?
00:27:43Yes.
00:27:44It was a chatbot.
00:27:45You said that you probably did something pivoted by doing this.
00:27:48Yes.
00:27:48Yes.
00:27:48So, what did we do before?
00:27:49We started in 2020.
00:27:51Okay.
00:27:51Because Genitive AI is a very new technology at that time.
00:27:54We spent our first three years building voice technology.
00:27:57In 2024, we pivoted it in multiple languages.
00:28:00And then we started seeing a product market.
00:28:02The most important point is to see sync.
00:28:07Yes, correct.
00:28:08Today, I want to watch Korean TV shows.
00:28:11Yes.
00:28:11When it comes to sync, it's a different sync.
00:28:14Even if you watch South Indian films in Hindi, it's also a sync.
00:28:19There are two types of sync.
00:28:20One sync is with video and audio.
00:28:22One is lip syncing.
00:28:23We don't change lip because of a defect.
00:28:25We give you audio 100% sync on your video.
00:28:28We sync it on millisecond level.
00:28:30I mean, if the original video started, but in 1.2 seconds,
00:28:33it will start with dub.
00:28:34There is not even a single millisecond difference between the syncing.
00:28:36How can you do it?
00:28:38For example.
00:28:39In English, we say, I love you.
00:28:41In Hindi, we say, I love you.
00:28:44Yes, exactly.
00:28:45So, how do you maintain it?
00:28:47So, here is our AI model.
00:28:48We have built a rephrasing model.
00:28:49We have built a rephrasing model,
00:28:50which rephrases the words in the language,
00:28:52so that it won't go over-count.
00:28:53I love you.
00:28:55How do you sing it in Hindi?
00:28:57In English, you said, I love you.
00:29:00It will not be noticeable.
00:29:02But it will still feel sync between those two sentences.
00:29:04AI decides to increase and decrease based on what is natural.
00:29:09I have told you,
00:29:12certain cases where it can be used,
00:29:13micro drama, content.
00:29:15It can be used across all of them.
00:29:17Across all of these?
00:29:18In which use cases you think you will be the best fit?
00:29:21Let me give you an example.
00:29:23Shaktan and some of the contestants in the Raja Rani classes,
00:29:25they teach stitching to panels.
00:29:27I remember that.
00:29:27They only speak Hindi.
00:29:28We have dubbed their courses in five languages.
00:29:31Wow.
00:29:31Now, because of us, people are actually learning their native language.
00:29:34I loved it.
00:29:35We divided our marketing into two places,
00:29:36education and entertainment,
00:29:37which basically right now is 50% right now.
00:29:40You have said,
00:29:41podcasting is one of your segments.
00:29:42All podcasters put their videos on YouTube.
00:29:44Correct.
00:29:45If you're dubbing for YouTube,
00:29:48what will need to be dub pro?
00:29:51Do you speak Hindi language?
00:29:53And you want to dub it in Tamil language.
00:29:55And you don't speak Tamil.
00:29:56If you use AI only feature,
00:29:58you will dub it.
00:29:59You will not be able to know that.
00:30:01Eventually, you need to have a human expert
00:30:03verify what you're doing before you make it live for your audience.
00:30:05Otherwise, it will have a massive negative impact on your brand.
00:30:07So humans cannot go away.
00:30:08All the clients we have worked with so far,
00:30:10who have used the technology,
00:30:11they have never used autodubbing again.
00:30:12Because the quality is very, very bad.
00:30:14The voice doesn't match.
00:30:15And the taste is very, very robotic.
00:30:17Our taste is very colloquial.
00:30:18You're saying it's better.
00:30:19Much better.
00:30:20And once they've utilized it,
00:30:21they are paying us money to do that.
00:30:24You've said that your service is better than YouTube's autodubbing.
00:30:29Much better, yes.
00:30:30The point is,
00:30:31they are also progressing.
00:30:33So what do you think
00:30:35that after one or two years,
00:30:37I will be in that game.
00:30:39For dubbing,
00:30:40there are three things that really matter.
00:30:41The first thing is quality.
00:30:42How is video quality?
00:30:43The second thing is,
00:30:44what is the price?
00:30:45And the third thing is,
00:30:46how is it reliable?
00:30:47If it's not top,
00:30:48customers will not pay for that.
00:30:50Our quality is top-notch.
00:30:51Our price is competitive in the world.
00:30:53But that was not his question.
00:30:56If Google is working on it,
00:30:58for them,
00:30:59it is maybe next six months,
00:31:00maybe next one year.
00:31:01His point is,
00:31:02you may become irrelevant
00:31:03because they will do your work.
00:31:04No, absolutely not.
00:31:05Humans will not go away.
00:31:06His reason is very simple.
00:31:08That AI can become 99% effective.
00:31:10But if there is a mistake,
00:31:11he can tell the expert.
00:31:14Are you a dubbing service
00:31:15using AI and humans?
00:31:19Or are you a dubbing platform
00:31:21using technology?
00:31:23We started as an AI-assisted platform.
00:31:25And we are using human data
00:31:26so that we train AI
00:31:27and automate it.
00:31:28Because without the data,
00:31:29this cannot be built.
00:31:31Can I show you the user journey?
00:31:32It will help you get a better sense.
00:31:34If you want, we can show it to you.
00:31:35Let's show it to you.
00:31:35Let's show it.
00:31:36A user will come on our platform,
00:31:37they will send a video for dubbing.
00:31:38They will select their language
00:31:40and a type of category.
00:31:41We have trained our models
00:31:42in all types of categories.
00:31:43From education to sports.
00:31:44because there are all types of emotions.
00:31:46Dubbing will start.
00:31:48And then AI takes over.
00:31:49AI will 90% dubbing.
00:31:51After that,
00:31:51human experts step in
00:31:52to ensure
00:31:53that there are 10 quality checks
00:31:54so that end quality videos
00:31:56should be perfect
00:31:56on every parameter.
00:31:58This is our dashboard of AI
00:31:59which is only shown
00:32:00to our experts.
00:32:01Every correction
00:32:02is then trained again on the AI.
00:32:03So over time,
00:32:04it becomes better and better
00:32:05on even very subtle points.
00:32:07Have you heard the dubbing?
00:32:08No, I'm not sure.
00:32:09So you're not staying
00:32:10on top of technology trends?
00:32:11No, you can tell the dubbing.
00:32:12An entire movie
00:32:14is now made
00:32:16based on the dubbing.
00:32:18The AI
00:32:19not only dubs
00:32:21but
00:32:22it is also
00:32:22smoothly
00:32:23facial movements
00:32:26optimising
00:32:26that
00:32:28it feels like
00:32:28you're actually
00:32:29talking in that language.
00:32:31That's where we have reached.
00:32:33But given
00:32:33that's the context
00:32:34we are operating
00:32:35Do you think
00:32:36that you're going to be
00:32:37very back?
00:32:38No, I'm optimistic
00:32:39because
00:32:40we're actually building
00:32:41that wave
00:32:41We're building it for all
00:32:42Indic languages.
00:32:43Not just one language
00:32:44but all word languages.
00:32:45But you didn't answer the question.
00:32:47It's a very different question.
00:32:49Your point is that
00:32:50it's going to increase
00:32:52No, you're not listening.
00:32:54Every time
00:32:55you're having to repeat
00:32:55the question.
00:32:57Please, please go.
00:32:58I asked you about
00:32:58wubbing
00:32:59which is
00:33:01lip syncing.
00:33:02You've only dubbed
00:33:03right?
00:33:04Correct.
00:33:04So, lip sync
00:33:05isn't happening?
00:33:05Yes, we offer
00:33:06but we don't do it.
00:33:07Correct.
00:33:07So, you're not
00:33:07back.
00:33:08Now, talk about dubbing.
00:33:10There's dubdub.ai,
00:33:12Sarvam,
00:33:13Eleven Labs
00:33:13Anybody can build on top of that.
00:33:16what you're talking about
00:33:18first of all
00:33:19it's not a production model
00:33:20that you can actually use
00:33:21the dubbing
00:33:22If you want to do it yourself
00:33:24you cannot do that.
00:33:25Number one.
00:33:25That's right.
00:33:26It has to be a managed service
00:33:27at the end of the day.
00:33:28And if it's managed
00:33:28there will be humans
00:33:29doing that managing
00:33:30at some point in time.
00:33:31So, if we're building
00:33:32with human data
00:33:33we want to collect
00:33:34as possible to build
00:33:35that wubbing eventually.
00:33:36You want to do that?
00:33:37Yes, that's the point.
00:33:40What do you do, sir?
00:33:41I'm CTO.
00:33:42You've created
00:33:43your technology.
00:33:44And how much is your shareholding?
00:33:46I own 25.1%
00:33:47and he owns 21%.
00:33:48The rest?
00:33:51We have 8%
00:33:52and the rest is
00:33:53with investors.
00:33:53What are you talking about?
00:33:54It's a lot of dilute.
00:33:56We raised the money in 2024.
00:33:58We raised 4 crore.
00:33:59What was the value of 4 crore?
00:33:59What was the value of 4 crore?
00:34:0012 crore post money.
00:34:02How much did you raise it?
00:34:03We started building
00:34:04in 2020.
00:34:06We started building
00:34:07the first funding
00:34:07we raised.
00:34:08It was for 2.25 crore.
00:34:10What was the valuation?
00:34:113 crore 8 crore
00:34:12and the post money
00:34:13was around 10 crore.
00:34:1412 crore
00:34:15in a company
00:34:16only 46%
00:34:17Now we are already
00:34:19breaking even.
00:34:20We are already at a point
00:34:22where AI advanced
00:34:22that we are actually
00:34:24profitable.
00:34:25We may not even need
00:34:25to raise a further round
00:34:26to be able to become
00:34:27fully profitable.
00:34:30What is your revenue?
00:34:31We started
00:34:32monetizing it last year.
00:34:34Till date
00:34:35we have already
00:34:3670 lakhs dubbing
00:34:36already done.
00:34:38How much did this year?
00:34:4040 lakhs since April.
00:34:4240 lakhs into how many hours?
00:34:44That's almost
00:34:45thousand hours of dubbing.
00:34:46Thousand hours?
00:34:46How many customers?
00:34:47It's around
00:34:4810 customers.
00:34:49All B2B.
00:34:49How much revenue
00:34:51in this year?
00:34:51At the current rate
00:34:52we will cross around
00:34:531 crore by the end of this year.
00:34:5510 lakhs
00:34:56will be running around.
00:34:56Correct.
00:34:56And that will go on break even.
00:34:58And how many employees?
00:34:59We are 10 employees.
00:35:00You have said
00:35:01that you have a service
00:35:02in a minute.
00:35:03Yes, correct.
00:35:03If I go in regular dubbing,
00:35:05how much will it be?
00:35:06500 lakhs
00:35:07per minute.
00:35:08Understood.
00:35:10What do you think of this product?
00:35:12What will you think of this product?
00:35:13What will you think of this product?
00:35:13Today it's 30 lakhs
00:35:15but it will grow further.
00:35:1630 lakhs
00:35:17means that if you will
00:35:181 crore this year
00:35:19you will have 3 customers.
00:35:21We are still with
00:35:22a growth number of customers.
00:35:23We have some YouTubers
00:35:24and some customers
00:35:25and some enterprises
00:35:26too.
00:35:27I'm giving you an example
00:35:28that there are 30 lakhs
00:35:29for enterprises.
00:35:30Let me tell you
00:35:31how many customers will have this
00:35:311 crore revenue
00:35:32this year?
00:35:34How many customers?
00:35:35There will be around
00:35:367 to 10 customers.
00:35:3710 lakhs AC
00:35:38Yes, correct.
00:35:40If you want to say
00:35:41what you want to say
00:35:42today is 10 lakhs
00:35:43and over time
00:35:44when you will be 10 lakhs
00:35:46then it will be 30 lakhs.
00:35:48See, I think
00:35:50what you dubbed
00:35:50the video
00:35:52and the quality
00:35:53it is very impressive.
00:35:55But the kind of things
00:35:57are changing
00:35:58and the kind of
00:36:00Google
00:36:01and other people
00:36:01are working
00:36:02I think
00:36:03that this is
00:36:05a short-term opportunity.
00:36:08I'm not sure
00:36:09that this long-term
00:36:10opportunity
00:36:11exists or not
00:36:12for that reason
00:36:13I'm out today.
00:36:15I think
00:36:16that this space
00:36:17was a little captioning
00:36:18like that.
00:36:20At one point
00:36:21subtitling
00:36:22was very difficult.
00:36:23Right?
00:36:23People had to listen
00:36:25and read
00:36:25and write
00:36:26but now
00:36:27it's not.
00:36:28If you press a button
00:36:29on a video
00:36:30it will be auto-generated.
00:36:31it will be auto-generated.
00:36:33My view
00:36:34is that eventually
00:36:35dubbing
00:36:35will also be
00:36:36like that.
00:36:37I feel
00:36:37that the large
00:36:40tech companies
00:36:41will be
00:36:42irrationally
00:36:42spend
00:36:43in this space.
00:36:46and
00:36:46a table stakes
00:36:48feature
00:36:48that means
00:36:49free
00:36:49almost
00:36:50and very low cost.
00:36:53I have confidence
00:36:55that
00:36:56we will build
00:36:56a big company
00:36:57because
00:36:58we won't have
00:36:59pricing power
00:36:59in the long term.
00:37:04I wish you all the best
00:37:09that.
00:37:10The basic
00:37:10is taking
00:37:11data
00:37:13and then
00:37:13using that
00:37:14for dubbing.
00:37:15There is no
00:37:16low entry
00:37:17barrier.
00:37:17Any tech company
00:37:18and especially
00:37:19a big tech company
00:37:19can easily do that.
00:37:21So my feedback to you
00:37:22will be that
00:37:23till this happens
00:37:25in the near future
00:37:25by the bigger tech companies
00:37:27if you want to have
00:37:28a first mover advantage
00:37:29because your price
00:37:30is good
00:37:30of 60 rupees
00:37:31then focus on
00:37:33enterprises
00:37:33and global customers
00:37:35focus
00:37:36because
00:37:37these small customers
00:37:39will give you
00:37:3910-12 lakh
00:37:40ACV
00:37:41Yes, of course.
00:37:42You are so right on that.
00:37:43At this point
00:37:44I am out.
00:37:45There are companies
00:37:46right now
00:37:47who do dubbing
00:37:47manually
00:37:48have thousands of
00:37:50workforce.
00:37:51Their total content
00:37:52is dubbed
00:37:52for 1 lakh hours
00:37:53for example.
00:37:55We are doing that
00:37:55with 10 people
00:37:57which is not easy
00:37:58to copy.
00:37:59I would say that.
00:38:00I don't necessarily
00:38:01agree that
00:38:02all the big tech
00:38:03guys will take over.
00:38:06and the rest
00:38:06will not be able
00:38:07to become.
00:38:08This is not clear.
00:38:11Eventually
00:38:11for all types
00:38:12of work
00:38:12the human will always
00:38:14be in the loop
00:38:14I think.
00:38:15Yes, you are right.
00:38:17My problem
00:38:18is this.
00:38:20You know
00:38:21what is great communication?
00:38:22I understand
00:38:23that, yes.
00:38:23It is listening
00:38:24not presenting.
00:38:27You have to understand
00:38:28every question
00:38:29two or three
00:38:29times.
00:38:32My big pet peeve
00:38:33is that I can't
00:38:34work with that
00:38:36kind of situation
00:38:37so I am out.
00:38:38Good luck.
00:38:39Now
00:38:40AI is everywhere
00:38:41and where
00:38:42are they going?
00:38:44How much
00:38:45is happening?
00:38:46In India
00:38:47our government
00:38:48is taking a
00:38:49very big fund
00:38:50only for deep
00:38:51tech and AI
00:38:52start-ups.
00:38:53Right?
00:38:53And you guys
00:38:54your pedigree
00:38:55perfect
00:38:56pedigree.
00:38:59As I see many recent graduates
00:39:00I want to do
00:39:01all in AI.
00:39:02You have already
00:39:03AI.
00:39:04You are very
00:39:05rightly placed
00:39:06to be the next
00:39:07big AI company.
00:39:08Yes.
00:39:08but still
00:39:09I am out.
00:39:11Do you know why?
00:39:12Your investors
00:39:14have
00:39:14your equity
00:39:16and
00:39:16your cap table
00:39:17failed.
00:39:20Now go back to your investors.
00:39:22Take your equity
00:39:23and
00:39:24fundraise.
00:39:25You need 1 crore
00:39:26today.
00:39:27You need 10 crore
00:39:28or 20 crore.
00:39:29You can buy money
00:39:31in marketing.
00:39:33You can build a business
00:39:33development team
00:39:34and you can better
00:39:36technology
00:39:36so that you
00:39:38first start.
00:39:40You have
00:39:41with your
00:39:41cap table
00:39:42only 46%.
00:39:44I don't think
00:39:45you have
00:39:46that space.
00:39:47For that reason
00:39:49unfortunately
00:39:49I am out.
00:39:51Alright guys
00:39:52thanks for coming
00:39:53and educating us.
00:39:55Good luck.
00:39:56Thank you so much
00:39:56for your feedback.
00:39:58All the best.
00:40:00I feel like
00:40:02that because
00:40:03Google
00:40:03or other companies
00:40:04they will ask you
00:40:06We will disagree
00:40:07because
00:40:08it is not only
00:40:08a big company
00:40:09that is not
00:40:10your expertise.
00:40:12The application
00:40:13is a very narrow
00:40:14application.
00:40:15You need expertise
00:40:16in that particular field
00:40:18that we are building.
00:40:19That is the point
00:40:19that we had
00:40:20disagreement.
00:40:20But again,
00:40:21it remains to be seen.
00:40:22It is a very nice
00:40:23business funda with
00:40:24Lahori Zira
00:40:25you guys are
00:40:25very happy.
00:40:26Here we talk about
00:40:27wild wild wild
00:40:28and tell you
00:40:29how artificial
00:40:31takeover is real.
00:40:34And two
00:40:34AI
00:40:34are sitting here
00:40:35with me.
00:40:36Dub Pro
00:40:36and AI
00:40:37are now
00:40:38coming out.
00:40:39Welcome guys.
00:40:40How are you feeling?
00:40:41How are you feeling?
00:40:42How are you feeling?
00:40:43It was very positive.
00:40:44We have
00:40:46showcased our product
00:40:46and they loved
00:40:47our demo
00:40:47and they loved
00:40:47our dubbing.
00:40:49And they gave us
00:40:50the opportunity to present
00:40:50which is very helpful.
00:40:52We live in the country
00:40:53there are so many languages
00:40:55and diversity.
00:40:56How do you make sure
00:40:57that you can dub the right
00:40:58and authentic languages?
00:41:00We are both
00:41:01AI experts.
00:41:02We have the same expertise.
00:41:03we have built it
00:41:04in the last two years
00:41:05and we have trained it
00:41:06for each language
00:41:07because of that
00:41:08we can give these
00:41:09expertise.
00:41:09So if you integrate
00:41:10so many languages
00:41:11how do you hire
00:41:13so many languages
00:41:14how do you hire
00:41:15specific languages
00:41:16and how do you
00:41:17proofread
00:41:17about it?
00:41:19So our software
00:41:20is AI driven.
00:41:21We do 90%
00:41:22AI and
00:41:23quality checks
00:41:24humans.
00:41:25So how do you
00:41:26languages?
00:41:28How do you hire
00:41:29how do you hire
00:41:31We hire them
00:41:33who have
00:41:33academic background
00:41:34in relation to
00:41:34the language
00:41:36so that they
00:41:37get expertise
00:41:37properly.
00:41:38At the same time
00:41:39AI is working
00:41:40and the humans
00:41:41check quality.
00:41:42I would like
00:41:43to celebrate this
00:41:44big business
00:41:44for Lahori Zira
00:41:46a cheer.
00:41:47Let's go.
00:41:56So friends
00:41:56if you are listening
00:41:58in Hindi
00:41:59then I will talk
00:41:59but if you
00:42:00listen to
00:42:01another language
00:42:01they have
00:42:02changed my
00:42:03language
00:42:04but you
00:42:05enjoy
00:42:05and drink
00:42:06Lahori Zira
00:42:09Welcome back to
00:42:10Shark Tank India.
00:42:11Co-Presented by
00:42:12Canva and Oppo
00:42:13Co-Powered by
00:42:14Lahori Zira
00:42:15and Crunchyroll
00:42:16Partners
00:42:16Reson Solar
00:42:17Fixderma
00:42:18Phone Pay Payment Gateway
00:42:20White Gold
00:42:21and Sophie
00:42:25What the?
00:42:28What have you made?
00:42:29Our maid
00:42:30Hello
00:42:33How cute
00:42:34Boing
00:42:35Boing
00:42:36Oh
00:42:37What the hell?
00:42:38These chairs for us?
00:42:40Namaste
00:42:41Namaskar
00:42:41Namaskar
00:42:47I am looking nice
00:42:48but I am not able to
00:42:49fit into this
00:42:50Kunal in that formal look
00:42:52is looking very cute in you
00:42:52Ah yal
00:42:54Shalldi garo
00:42:56Shalldi lao
00:42:57Shalldi lao
00:43:24Canva Shaks
00:43:25Missing your chairs
00:43:26Yeah
00:43:27Me for sure
00:43:28Ok
00:43:28This will easily take your weight.
00:43:31But of course, this is not for your age.
00:43:34As for adult furniture is not for children.
00:43:38Children need their room set according to their mindset.
00:43:43Hello Sharks, I am Dhruvan, founder of Boing.
00:43:49We are an age-appropriate and customizable kids' furniture brand.
00:43:54Parents can easily customize our designs, size, color and storage.
00:44:01But let me guess what you are thinking.
00:44:03Children's furniture, children are so big,
00:44:06because they are waste.
00:44:08This is not as much as we provide for 3 years of exchange.
00:44:15So that their furniture can grow.
00:44:18Now obviously, your question is safety and what is the sturdiness?
00:44:22What is the sturdiness?
00:44:23Don't do that too.
00:44:24We have 6 stores.
00:44:26Where parents and children can do themselves jump test, play test and mood test.
00:44:34If you have to make the furniture, it will be our children's game.
00:44:37But for this business, our ask is 2 crore for 5% equity.
00:44:44And Sharks, don't think that I am saying everything like this.
00:44:47We have some quality control officers that we will prove and show.
00:44:52So officers, let's do this.
00:44:54Yay!
00:44:55Hello.
00:44:58Professors.
00:45:01I love that slide.
00:45:03That's so cool.
00:45:10So officers, it's okay?
00:45:13Yay!
00:45:13Yay!
00:45:14So, let's buy the Sharks quickly and deal done.
00:45:17Bye!
00:45:18Bye!
00:45:19Thank you so much.
00:45:21So, let's put you in age-appropriate, comfortable furniture.
00:45:25Why don't you just see the furniture until we change the chairs quickly?
00:45:33I love this, see?
00:45:34Along with steps, there's storage also.
00:45:43You're welcome to Shark Tank India Season 5.
00:45:47Thank you so much.
00:45:48So, give us a little history.
00:45:49So, we had an idea in 2019.
00:45:53My husband was three years old.
00:45:56So, we wanted to set up his room.
00:45:59But we went to the market, we didn't get anything good,
00:46:01we didn't get anything great.
00:46:02So, we thought that we wouldn't do it ourselves.
00:46:05I and my sister-in-law started this company in 2020.
00:46:08In 2019, we grew up the company and grew up the company.
00:46:14And eventually, in 2023,
00:46:17we needed to change the customer acquisition strategy.
00:46:20Our strategic thinking was a little different.
00:46:22She also wanted to pivot personally in her life.
00:46:25So, she took an exit and mutually discussing with the investors,
00:46:28it was like, I'll take over Boeing and she'll be chairing from the sidelines.
00:46:31Got it.
00:46:32Got it.
00:46:32Dhruvan, these are your steps,
00:46:35where the child went down.
00:46:37There are drawers too.
00:46:39Yes.
00:46:39So, it's so smart utilization of space,
00:46:41you can come down at the same time,
00:46:43you can open in your storage.
00:46:44Yes, absolutely not.
00:46:45Our design mentality is to maximize storage.
00:46:50But this is normal.
00:46:52This is a very standardised design for bunk beds.
00:46:55So, if you reference any photo on the internet,
00:46:58you'll find the same thing.
00:46:59There is a difference in the materials that we use,
00:47:02in the fact that what you create with normal furniture,
00:47:05you paint with wood, it's not a modeler.
00:47:07You can put it in a flat pack,
00:47:09you can take it in any part.
00:47:12And like I said, we customize it.
00:47:14So, that is also another service that no one doesn't give you.
00:47:16So, when you customize it,
00:47:19the complexity of manufacturing and delivery cost is also increased.
00:47:22So, can you talk about that?
00:47:24Yes, absolutely.
00:47:25That is the beauty of it.
00:47:26What we have done?
00:47:27We have only 4 raw materials used.
00:47:29Whatever you can see in our portfolio,
00:47:30we have only 4 raw materials.
00:47:32First is the board, obviously, which is the structure.
00:47:35Second is the hardware, which is connected.
00:47:38Third is the print that is on the board.
00:47:41And fourth is the upholstery.
00:47:44We have only 20 days of raw materials.
00:47:47Every day we have all the modules ready for our order.
00:47:50We have cut and packed in 4 days.
00:47:52And we use third-party logistics to pan-India delivery.
00:47:56Where we have our store, our technician,
00:47:58that will go and install it.
00:48:00But in terms of catalogue,
00:48:01this is a primary product
00:48:03which can come into multiple different ranges.
00:48:06Or you have an entire range of furniture for the kids' room?
00:48:10We have a full range of furniture,
00:48:11starting from beds, bunk beds, study tables, storages,
00:48:15even decor items like mirrors, curtains, bed sheets.
00:48:18We have more than 900 designs on the website.
00:48:21In which you can choose your liking.
00:48:23You can choose the offline versus online strategy.
00:48:29What was the thought process behind this?
00:48:31We opened our first store in Sikandarpur.
00:48:34And as many of our queries,
00:48:36when we saw the online queries,
00:48:37it was only 0.02% converted.
00:48:40But the store was 30% of the chances that it was converted.
00:48:44So this model has been successful.
00:48:47Similarly, this is the idea that we will go to the city.
00:48:50If we don't have a store, we will not market ourselves.
00:48:54We have built a bunk bed for our daughter.
00:48:56My wife just called the local carpenter.
00:48:58Sure.
00:48:59And she gave it for 10-15 days.
00:49:02I don't know how much it cost,
00:49:04but I would imagine that it was less than that.
00:49:07So this competition is not the most?
00:49:09Our biggest competition is in the unorganised sector.
00:49:12Is it? Okay.
00:49:13If you are a carpenter or anyone,
00:49:14material costs,
00:49:15if you compare apples to apples,
00:49:18then you will get this kind of bunk bed.
00:49:19You will get this kind of bunk bed.
00:49:21Somebody like an Ikea or a live space.
00:49:24Sure.
00:49:24Which is the main furniture.
00:49:26That is not a segment of a child's kids.
00:49:28And what does it have to be a segment of their kids?
00:49:30Our biggest bunk bed is 25 people.
00:49:32And how much will it be in Ikea?
00:49:33It will be the same on the same.
00:49:36Our models and designs,
00:49:38we have obviously inspired by this thing.
00:49:41And whatever you can see on Pinterest,
00:49:43you will find something on our site.
00:49:44You will find something similar to it.
00:49:47Let's look at your designs and website.
00:49:49This is our website.
00:49:50If you can see our home page,
00:49:52there are all categories.
00:49:53It starts with nursery,
00:49:54which is baby 0 to 2.
00:49:56But our focus is on toddlers and kids.
00:49:58Can you show a custom section?
00:50:00Sure, absolutely.
00:50:01Our bed is a little hut bed,
00:50:03which is one of our best selling beds.
00:50:04We have over 800-900 beds.
00:50:07So this can be changed in the colors.
00:50:09The sizes are there.
00:50:11The different kinds of storages are there.
00:50:12This is really good.
00:50:13Thank you so much.
00:50:15It's a big deal.
00:50:15What is it?
00:50:16How much is it?
00:50:16The best model of it will be
00:50:18after discount is $38,000.
00:50:20What is the average selling price?
00:50:21In the store,
00:50:22we have the average average price point of $38,000 to $40,000.
00:50:24The online direct orders will be $15,000 to $17,000.
00:50:28Will you tell us about business?
00:50:30First, our year was FI 20.
00:50:33We had a soft launch.
00:50:34We had a business of 1.2 crores.
00:50:37And estimated loss was 1.3 crores.
00:50:40This was all R&D.
00:50:41Then in FI 21,
00:50:43we had almost 2 crores business with a loss of $55,000.
00:50:47In FI 22, we had a business of 5 crores with a loss of 1.3 crores.
00:50:53FI 23 is 4.2 crores with a loss of 2.2 crores.
00:50:57FI 24 is 5.2 crores with a loss of $67,000.
00:51:01FI 25 is 6.45 CR with a loss of 1.2 CR.
00:51:05How many losses are there?
00:51:06How many of you are doing all the funds?
00:51:08We did our first round with friends and family.
00:51:11Using debentures from July 20 to March 21.
00:51:14We got total 1.1 CR.
00:51:16Which converted at a valuation of around 16 CR.
00:51:19Okay.
00:51:19Then we did our first institution with IPV.
00:51:22In September 21.
00:51:23We got 2.2 CR.
00:51:25At a final valuation after discount of 18 CR.
00:51:28Then we had a small bridge round of 35,000,000.
00:51:33And that was at a valuation of 21 CR.
00:51:36Then we had IPV with a second round of 90,000,000.
00:51:40Valuation of 23 CR.
00:51:42Then in June 23.
00:51:43We had another bridge round of 65,000,000.
00:51:46At a post money valuation of 23.6 CR.
00:51:49Same valuation.
00:51:50Then we got 40,000,000,000 from December 23 to February 24.
00:51:55Which is currently converted to March 25.
00:51:58And at a valuation of 27 CR.
00:52:01We had a small rights issue round in November 24.
00:52:05Because we were closing our funding.
00:52:08So we got 30,000,000,000.
00:52:0920,000, 30,000, 40,000, 20,000,000.
00:52:12You still have two days.
00:52:1320,000,000.
00:52:14It seems that this business was running with both hands and legs.
00:52:19I mean, maybe two or three rounds.
00:52:21It was just last round.
00:52:23In June 25, we closed 2.6 CR.
00:52:26At a post money valuation of almost 30 CR.
00:52:29If I look at your losses.
00:52:31It's not like losses are falling.
00:52:34Yeah.
00:52:34And funding is coming, right?
00:52:36Yeah.
00:52:36It doesn't even look like your economics are getting better.
00:52:39Yes.
00:52:39What's going on in your head?
00:52:40So firstly, I'll address the loss of 1.2 CR.
00:52:43Our actual operational loss is only 75,000,000.
00:52:47We have made 50,000,000 bad debts write off.
00:52:50All these bad debts were accumulated from FI 20 till FI 23.
00:52:55So for all intents and purposes,
00:52:57our EBITDA-12,000-13% maintained.
00:53:01But again, I'm not...
00:53:02But how is it until this year?
00:53:05As of today, we have revenue almost 4 crores in six months.
00:53:10And profit losses?
00:53:11If we look at the operationally, our total is around 25,000,000 burn.
00:53:16But we've still got three stores in Pune, Hyderabad, and Ahmedabad in July, August, May, and September.
00:53:23So total stores are six?
00:53:24Yes.
00:53:25The numbers of your store level, are those positive?
00:53:28Yes, absolutely.
00:53:30Our three mature stores, Gurgaon, Delhi, and Bangalore, they earn 15,000,000 to 15,000,000.
00:53:3515,000,000, then your rentals and all the costs.
00:53:39So finally, what's your store?
00:53:40Our store running costs, including the salary, electricity, rentals, is 2.5,000,000,000.
00:53:47Our unit economics, which is after all our manufacturing, delivery, customer acquisition,
00:53:52is 30% of our customers.
00:53:54So if we do 15,000,000 in the store, we've spent 30% of it, and we've spent 4
00:53:59,000,000,000 in the store,
00:54:00then the store has 2,000,000,000 in the store.
00:54:03You've told us that your co-founder did exit.
00:54:05Yes.
00:54:05That's why it didn't happen, because it wasn't going to be fine.
00:54:08It's not that it wasn't going to be fine, so it was a different thinking of what to do and
00:54:13what to do.
00:54:14So in January 23, we had structured her exit.
00:54:18How did it structure it?
00:54:19We both had 32-32% of equity.
00:54:22They had their best.
00:54:24So as of now, she has 7.5% of equity.
00:54:26I have personally 45% of equity.
00:54:29That means 48% is owned by investors?
00:54:3236%.
00:54:32The rest is Aesop, Pool and Trust.
00:54:33Got it.
00:54:34If I'm at your place, I would have invested a lot more in designing.
00:54:38Sure.
00:54:39Now you have a large catalogue, which you think you're taking from Pinterest to other places.
00:54:44Sure.
00:54:45But to make a very differentiated catalogue, in my opinion, is very very important.
00:54:50If I think that every year, I'm going to refresh my design for a new thing,
00:54:55that probably would be even relevant.
00:54:58I think you can work on it.
00:54:59I've understood your business.
00:55:01I would want to stay out of it today.
00:55:05Because I think it's very capital-intensive.
00:55:07Sure.
00:55:09You have been burning.
00:55:10You need more capital than what you're asking right now.
00:55:15So, good luck, but for that isn't enough.
00:55:18Boss, I think you've got the model, you don't seem to want to move away from it.
00:55:26Okay.
00:55:27Just for a number, if you want to make a contribution margin of 20 crore rupiah for a year,
00:55:32you have to make a contribution margin.
00:55:34With your current model, it will take you 100 stores.
00:55:38Every store you're giving 2 lakh rupiah.
00:55:40It sort of becomes uninvestable.
00:55:43Okay.
00:55:44I wish you the best, but I'm not.
00:55:46Absolutely, I'm not.
00:55:48Dhruvan,
00:55:49you have increased so much complexity in the business because of customization.
00:55:55And 900 designs.
00:55:57Yeah.
00:55:58So, you've got 6-7 categories.
00:56:00You've got 6-7 standard designs.
00:56:03Make that really big.
00:56:05Then get into customization.
00:56:07Sure.
00:56:11Is my advice to you?
00:56:13Fair enough.
00:56:15But for today, I'm out.
00:56:19Dhruvan.
00:56:20Yes, yes.
00:56:20Companies don't die because of starvation.
00:56:24Sure.
00:56:26You've got to figure out every time you've come to starvation.
00:56:32They die of indigestion.
00:56:34Yes.
00:56:36If I were in your place, I would consider excelling on the manufacturing process so you can lower the prices
00:56:42and provide great products like these at incredible prices.
00:56:46That's when you'll see throughput.
00:56:50So, today, I'm out.
00:56:51Wish you all the best.
00:56:53Okay.
00:56:54I'll give you marks.
00:56:55I'll give you A for your passion for your business.
00:56:59I'll give you A for your passion for your business.
00:57:02Sure.
00:57:02Smart guy.
00:57:04I'll give you all this.
00:57:05Sure.
00:57:06But if I give you a deed, it's your business fundamentals.
00:57:11In revenue, growth, store operations.
00:57:15Okay.
00:57:15Multiple stores, multiple products, multiple things.
00:57:20This business is going nowhere, my friend.
00:57:23Unfortunately, it's out for me.
00:57:26Less is more.
00:57:27Thank you so much.
00:57:30I'll give you a chance to see you in the next couple of years.
00:57:34900 designs, so complexity, it's mind-bobbling.
00:57:38It's never going to be a scale.
00:57:49Welcome to the Canva Power Pitch.
00:57:51A good designing business is so much for this show and me.
00:57:56Today we are with Drubhan Bhai, the founder of Boeing.
00:57:59His designs have made the world of children and beautiful.
00:58:03I have seen such beautiful furniture, Drubhan Bhai.
00:58:06What is your design philosophy? How do you design and how do you think about it?
00:58:11Our design philosophy is very simple.
00:58:13What we want to do is create our customers.
00:58:16We start with our simple ideation and designs.
00:58:20Then we see which theme we like.
00:58:22And since we make customisable furniture,
00:58:25we like to show them in real-time.
00:58:27You want to choose this and this.
00:58:30And we edit them and show them how your furniture will look.
00:58:34Which colors do you like?
00:58:36The kids are more than parents.
00:58:39The kids are happy to make it with Bungbeth.
00:58:42They don't have a difference.
00:58:43The parents say to make everything colorful.
00:58:45Yellow, red, blue.
00:58:47Very good.
00:58:48So, a design for a brand is a lot of make-or-break.
00:58:50After this, there are a lot of thought and effort.
00:58:53But because we know that you use Canva,
00:58:55so tell us a little bit about that.
00:58:56I think Canva is the most important issue to solve our brand language.
00:59:03We have all our social media campaigns,
00:59:06all our reels,
00:59:07all our website design.
00:59:10We have made it in Canva.
00:59:11Canva has made it so easy.
00:59:13We have made a very good process.
00:59:14And we have made our graphics,
00:59:17which we have put in our furniture.
00:59:19We have all put in Canva,
00:59:21and looked at it,
00:59:22and focused groups.
00:59:23And we have shortness.
00:59:25So, for us, it has been a godsend.
00:59:27Canva is no tool or app.
00:59:29It is an imagination machine.
00:59:30It is customised,
00:59:33easy and attractive.
00:59:34When we put data,
00:59:35we have made engaging infographics.
00:59:37So, Ruvan,
00:59:38while watching your thoughts,
00:59:39your hustle,
00:59:40and your creativity,
00:59:42you are giving a swag kit
00:59:44from Canva.
00:59:45And with Canva,
00:59:46a year's premium subscription.
00:59:49So, friends,
00:59:49the design is not only in the eyes.
00:59:51It is also in the heart.
00:59:52This was the Canva power pitch.
00:59:54Brain stroke.
00:59:55In India,
00:59:56every year,
00:59:56there are 8,000,000 people.
00:59:58Paralysis.
00:59:59That is where we come in as Rehab Veda.
01:00:02Rehab Veda
01:00:03is a home-based
01:00:04neuro-rehabilitation solution
01:00:05that has broken the connection
01:00:06between the patient's brain
01:00:07and the hands of the hand.
01:00:10So, now,
01:00:10close this hand.
01:00:13So, this is a mirror.
01:00:15This is your hand.
01:00:15This is your hand.
01:00:16This is the movement of this hand.
01:00:19Congratulations on picking
01:00:20such a noble path of innovation.
01:00:25In India,
01:00:26every child has a neuro-developmental disorder.
01:00:29Our son, Sresh,
01:00:31had a neuro-developmental disorder.
01:00:32He had three holes in the heart.
01:00:35One day,
01:00:35he was coming from therapy.
01:00:36Then,
01:00:37he had an accident on the road.
01:00:39He had an eye operation
01:00:40because of the loose muscle tone.
01:00:42He was so crying
01:00:44that we didn't know
01:00:45what he was crying for.
01:00:47So,
01:00:48I flashed a little bit
01:00:49that he needed water.
01:00:50So, when I put water,
01:00:51then,
01:00:52then,
01:00:53it stopped.
01:00:55In our multidisciplinary approach,
01:00:58we have all
01:00:58consulting doctors,
01:01:00pediatric therapists
01:01:01and special education
01:01:02available.
01:01:03You have not just
01:01:06victimized your situation.
01:01:07And that's amazing.
01:01:08Salute to you.
01:01:10Thank you, sir.
01:01:12My sister was pregnant.
01:01:13When she took a shoot,
01:01:14she got a wahi,
01:01:15boring,
01:01:16soul-less gowns.
01:01:17No style
01:01:18nor comfort.
01:01:19I had a degree of fashion designer.
01:01:21So,
01:01:21I went on my head.
01:01:23So,
01:01:24my beloved fashion empire,
01:01:26Sanchvi.
01:01:27I want to make Sanchvi
01:01:28an empire
01:01:30where
01:01:30moms
01:01:32and
01:01:32any lady
01:01:33feel like
01:01:34something for me.
01:01:36I can feel like
01:01:36a princess.
01:01:37And,
01:01:37when the children come,
01:01:39they can say
01:01:39that Sanchvi is the same.
01:01:41You are so happy.
01:01:42Your personality
01:01:42is so happy.
01:01:44You are so happy.
01:01:44You are so happy.
01:01:45Once again,
01:01:47that's a very positive trait.
01:01:48That's a very positive trait.
01:01:49Happy person.
01:01:49That's very nice to see.
01:01:50Thank you so much.
01:01:51We are becoming human from the world.
01:01:54But,
01:01:54we are becoming human from the world.
01:01:57And,
01:01:58the importance of our smartphone.
01:01:59That's why,
01:02:01we have a practical solution to keep the smartphone apart.
01:02:04We have taken a practical solution.
01:02:05Tringphone.
01:02:06When we are flying in a plane,
01:02:08there is a jet lag.
01:02:10That means that we will start sailing on the ships.
01:02:14You have so much of a stellar background.
01:02:16You are young.
01:02:18And,
01:02:18this is what we are building.
01:02:19Take care.
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