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मुंबई, महाराष्ट्र: फिल्म ट्रेड एक्सपर्ट गिरीश वानखेड़े ने IANS के साथ बातचीत में साल 2026 के पहले दो महीनों के बॉक्स ऑफिस प्रदर्शन पर अपनी राय शेयर की। उन्होंने बताया कि फिल्म ‘अस्सी’ उम्मीदों पर खरी नहीं उतर पाई। उनके अनुसार, फिल्म में मजबूत स्टार पावर की कमी साफ नजर आई, जिसका असर इसके बॉक्स ऑफिस कलेक्शन पर पड़ा। फिल्म ‘ओ रोमियो’ पर बात करते हुए उन्होंने कहा कि इसकी कहानी थोड़ी बिखरी हुई थी और मार्केटिंग रणनीति भी प्रभावी नहीं रही। यही वजह रही कि फिल्म दर्शकों को सिनेमाघरों तक खींचने में सफल नहीं हो सकी। गिरीश वानखेड़े ने कहा कि आने वाला समय इंडस्ट्री के लिए बेहतर साबित हो सकता है। अपकमिंग बड़ी फिल्मों का जिक्र करते हुए उन्होंने बताया कि ‘धुरंधर 2’, यश की फिल्म ‘टॉक्सिक’, सलमान खान की ‘बैटल ऑफ गलवान’ और शाहरुख खान की ‘किंग’ जैसी मेगा प्रोजेक्ट्स से बॉक्स ऑफिस को नई रफ्तार मिलने की उम्मीद है।

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Transcript
00:00Giri Ji, first of all, welcome to INS.
00:03And, first of all, you want to know that this film was born in 2006 and in the first two
00:08months,
00:08which film you think is generally in the theater crowd-pulled?
00:11Is it content-driven success or star power effect?
00:18In the two months, the most business was the film The Border 2.
00:23And this is totally star power and content combination.
00:28It's a good combination, because it's only star power and content is good.
00:32And if we watched films in the two months,
00:36the film was 21st and the only one was not going to do it.
00:39After that, the Raja Sahib came, which had a good business.
00:42After that, the Border 2 had a good business.
00:45And now it was also a big business.
00:47And then the Meta family had a business.
00:51But the only time was the only one was the only one,
00:53the only one of the films that came in the fall,
00:58I
00:59Is
01:00I
01:03I
01:04I
01:11I
01:12I
01:12I
01:13I
01:15I
01:15I
01:16This film is about the release of South.
01:18How was the success rate?
01:21South has not come here in our two months.
01:25The film was the most popular, the Raja-Sahab, Pravast,
01:29which was an interesting film in Tamil and Telpur.
01:35But in other languages,
01:37the Hindi version has not come here,
01:39but in their original languages,
01:41it has not come here,
01:43It's a great thing to see.
01:45In today's time, the audience is getting to watch the event cinema.
01:49Word of mouth has become the biggest factor.
01:52Look, people will always like to watch the event cinema.
01:56Because the larger than life films,
01:59such as Chhawar, Durandr, Border 2,
02:03this is spectacular film.
02:05This is a large life.
02:07It's a heroism, it's a star power.
02:10So, I want to watch the theater,
02:13which are content driven films,
02:15like Homebound films,
02:18it's like OTT,
02:20so people prefer OTT films.
02:24Recently, the film released like Romeo,
02:27you or me,
02:27has not performed at the expected level.
02:29So, was the script failure or the marketing failure?
02:32Or was the audience disconnected?
02:33It was a full marketing failure.
02:36If you or me,
02:37if you have any film with this name,
02:41you don't have a lot of people.
02:44So, if you have created me,
02:45you or me,
02:46you have a good character,
02:47a good production house,
02:48a good star cast,
02:50but if you have seen it,
02:52if you will see it,
02:53there is no marketing or buzz.
02:55People don't have a new meaning.
02:57So, if I have a marketing failure,
03:09foreign
03:10foreign
03:12foreign
03:12foreign
03:12so I will say this marketing failure because many times these two films are mixed.
03:19Some critics have also said that there are some people who don't have to say that.
03:27But these films that are modestly placed, mixed reactions, word of mouth,
03:34if the marketing is strong then the film will be good.
03:37But these two films are the biggest reason for marketing failure.
03:44People are saying that this stardom is over.
03:48So what do you agree with them?
03:51I would say that someone's stardom is not over.
03:55When a picture goes on, people will lose everything.
03:58When this actor was the same thing,
04:00people have taken care of themselves.
04:01But with the idea of the fact that Romeo is successful,
04:05people have started to write off,
04:08nothing succeeds like success.
04:10Probably the first film is going to be the same thing.
04:13All the people who lose their lives.
04:16If the violent crime were released,
04:18can't it run into the romantic film?
04:31It's not the case.
04:31It's not the case.
04:36It's not the case.
04:39It's the case of romantic film.
04:48foreign
04:49foreign
04:51foreign
04:52foreign
04:53foreign
05:02foreign
05:12foreign
05:18foreign
05:19foreign
05:19foreign
05:19I don't know if it's a film.
05:21If it's a market strong,
05:24then people don't know anything about it.
05:28In addition, the review of the film is a mix.
05:32Some people have been doing it, some people haven't been doing it.
05:35And then, the main lead actress,
05:39who is not so big as a star,
05:42who can carry the film on their own.
05:44There are many reasons for this film.
05:47There are many reasons for this film.
05:48When it's not, it's not successful.
05:51It's not successful.
05:52It's true that it doesn't like it.
05:56If it doesn't like it,
05:57then it's good.
05:58It's growing.
06:00If it's the first day of the business,
06:03it's about one crore.
06:05One crore was open.
06:06The other day it was 1.6 crore.
06:08The other day it was 1.6 crore.
06:10The other day it was growing.
06:10The other day it was growing.
06:12It's growing.
06:14It means that it's not successful.
06:20It's not successful.
06:20Four years ago,
06:22Tapsi Pandu was interviewed.
06:24He said he was boycotting.
06:25He was aggressive.
06:26He said he was boycotting.
06:29He said he was boycotting.
06:29He was boycotting.
06:31So it wasn't a reason that
06:32you wouldn't see the non-t cops,
06:34No, it's not.
06:35It's not a reason.
06:36It's certain that other artists
06:37can say anything,
06:38but there doesn't have reason for it.
06:41The film continues to go from 25 to 25.
06:45The film continues to go from 25.
06:47There's marketing, star power,
06:50good script, word of mouth,
07:00foreign
07:05foreign
07:06foreign
07:06I think that this film is good for the release of the theater.
07:13I think that the film is more appropriate for the theater.
07:27this issue and content driven. But if it was pink, it was a woman exploitation. But
07:37it was larger than life. So if it was such a big actress, like Dami, who was a big star
07:45It was a big film of production that had liked it.
07:53It was a good film that turned to me.
08:02It was a good film for such a long time.
08:03The film was not going to go there.
08:06The film was not going to go there.
08:15How will the recovery or the struggles continue?
08:18Yes, it will be a good recovery.
08:21Durandar had a big box office in the last year
08:26and created a big box office collection.
08:30It will continue.
08:32Yesh's film is toxic.
08:34The look is very beautiful.
08:38Durandar's two holiday excitement.
08:41I think both films are released.
08:44It will be a big business.
08:46Then the success of the film will be made.
08:53This film will be released.
08:56This film will be released.
08:56This film will be released.
08:56The film will be released.
08:58I think it will be released in the last year.
09:09After COVID, there are people not coming.
09:11I think people will be released.
09:17The fact that people will be released in the last year.
09:18It will be released in the last year.
09:19The fact that people are not coming in the last year.
09:21People are still coming in the last year.
09:23The film will be released recently.
09:25If you see the film in the last year.
09:27The theater has made 200 crore in 7-8 days and if he did 100 crore, 300 crore,
09:33130 crore in 3 days, this means that the theater is broken.
09:39If you look at the second week's collection, the second week's collection was bigger.
09:45This means that if the film is great, the theater will always come.
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