00:00For hundreds of years, fireworks have formed an important part of Chinese culture.
00:04And nowhere in the world are they more traditional than in the city of Liyan.
00:08This is the birthplace of the firecracker.
00:11In 2024, pyrotechnics provided jobs for more than 300,000 people here.
00:16The city has more than 400 firework manufacturers.
00:19But in the last decade, business hasn't always been a blast.
00:22Citing environmental and safety grounds,
00:25in 2017, large areas of China began to restrict firework use.
00:28Much of the city's firework economy is now powered by exports.
00:3390% of our products are for export.
00:36We have quality and we have the backing of our brand.
00:38Around 40-50% goes to the United States.
00:42And about 30% of our products are sold to Europe.
00:45In 2026, some major cities have once again begun to relax their regulations,
00:50allowing people to set off fireworks in regulated zones.
00:53As China ushers in the year of the horse,
00:56many are excited they will now be able to experience
00:59the new year flavor of gunpowder in the air once again.
Comments