00:23This is rion material.
00:24It's a highly energy absorbing material.
00:27It behaves similarly to a mixture of cornstarch and water,
00:32so it's a non-Newtonian or, in simple words, dynamic material.
00:35So when it's in a natural state, it's soft and flexible,
00:39so it allows for comfort next to the player's head,
00:42but during an event of impact or a collision,
00:44it suddenly stiffens up to absorb that impact energy.
00:59There are a couple of white papers that we studied
01:02which noted that the frequency of concussion in rugby
01:05is greater than in something even like boxing.
01:07So we recognised there was a need.
01:10We recognised there was an opportunity,
01:12and in talking to rion about the possibility of using the material,
01:17it seemed like a really good match.
01:24What I would say, and I'm asked this a lot as you'd imagine,
01:27is actually that scrum caps are very good for reducing raises, cuts,
01:34that kind of thing, cauliflower ears, particularly in a rugby setting.
01:37What they don't do, or what has not been proven yet,
01:40is that they reduce rates of concussion.
01:42Now, I believe there are companies that have shown reduced forces
01:45that go through the brain in a lab-based setting.
01:48Now, I guess that's different from real world,
01:50but we, as much as anyone, would love to be a product on the market
01:55that can conclusively show that.
02:07Yeah, yeah, so I took a knock in the game.
02:10I think it was head-on-head contact.
02:12Didn't, obviously, feel a bit, but, yeah, it did.
02:15There wasn't any long-lasting sort of effect to that,
02:18which I'm not sure you might find with a regular swim cap.
02:26You know what they've made from things?
02:26I've done ัััั- Corinthians,
02:26and there's things wrong.
02:27Oh, God.
02:27I dove over here, pick them up in those examples.
02:27I keep your eye open.
02:27You know, you look like it's you.
02:27You're right there.
02:28Then you're right there.
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