- 7 hours ago
Segmen ini meneliti operasi di sebalik bisnes cenderahati merangkumi perolehan bekalan, inventori, pembungkusan, penghantaran dan kawalan kualiti serta strategi memastikan perniagaan kekal berdaya tahan sepanjang tahun. Fokus turut diberi kepada usaha PKS memartabatkan produk tempatan melalui nilai jenama dan kepercayaan pelanggan.
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00:00Intro
00:08Salam sejahtera dan selamat tahun baru China
00:11dan sepenuh musim perayaan, sudah tu kita lihat ramai yang sudah sibuk
00:15iaitu menyambut perayaan dari sini, sana
00:19dan kalau kita lihat musim perayaan juga bisa juga agak sibuk, busy
00:23dan sewaktu kita melihat ini adalah waktu-waktu hidup
00:27terutamanya waktu perniagaan akan menerima lebih banyak stok, lebih banyak pelanggan
00:32dan kadang-kadang kalau kita lihat banyak order yang masuk last minute sebenarnya
00:35tapi musim perayaan ini kita nak lihat realitinya
00:38apabila kita melihat suasana ataupun situasi perayaan itu meriah
00:42tetapi di sebalik behind the scenes
00:45kalau kita lihat setiap perniagaan ini mengalami tekanan yang semakin meningkat
00:49sebab order yang banyak last minute
00:51tapi kita nak kena kekal, nak kena maintainkan kualiti
00:54dan kalau kita lihat order itu pun non-stop
00:57namun kita akan bawa seorang owner
00:59ataupun kita lihat owner bisnes itu sendiri untuk menceritakan
01:03bagaimanakah pengalaman mereka
01:05terutamanya untuk mengurus kos, jaga kualiti
01:09dan apakah antara momen-momen yang buat mereka nak give up
01:12dan apakah antara momen-momen yang buat mereka
01:15untuk meneruskan perniagaan mereka ini di waktu-waktu yang lain
01:18dan dengan itu saya akan mempersilahkan tetamu yang sudah bersedia bersama kami
01:22untuk menceritakan
01:24kalau kita lihat ini adalah perniagaan souvenir dan gift site
01:26dan saya akan mempersilahkan terus tetamu
01:28saya nak ucapkan terima kasih Chai
01:31ataupun dikenali sebagai Chai
01:32iaitu kita lihat pengasas bersama live design studio
01:36iaitu antara sebuah butik souvenir gift site
01:38saya nak ucapkan terima kasih
01:39apa khabar Chai?
01:41hello hi
01:42no worries
01:44Aina apa khabar?
01:45baik
01:45Aina seperti kita tahu adalah ketuhi mak pelanggan untuk live design studio ini kan
01:50ok tetapi mungkin saya nak mulakan kita punya perkongsian ini dulu
01:55dengan live design studio lah
01:57macam mana mula
01:59apa story di belakang takbir live design studio ini
02:02how did it start dan kenapa you pilih nak start perniagaan ini
02:05mungkin daripada segi business owner Chai
02:08bawa kita take us back
02:09ceritakan macam mana live design studio bermula
02:12ok so this happened about 2018 lah masa tu
02:16saya baru keluar dari macam university
02:18fresh
02:19oh memang fresh sedikit lah
02:20ya so pada masa tu
02:23we were actually looking around
02:24and kami noticed that
02:26tak banyak produk yang souvenir
02:28yang tiba buat di Malaysia actually
02:30local product
02:31so mostly all were like imports dari China
02:34India, Indonesia and other places instead of Malaysia
02:38so that's why kami pun rasa nak
02:40we want to let everyone have a piece of Malaysia
02:41so kami started the business
02:44whereby ada keluarkan macam souvenir
02:46yang memang design and make in Malaysia
02:48ok
02:49Nick, you mula around 20
02:52masa you habis study tu?
02:54around what year?
02:55oh actually I started
02:56I mean I finished university
02:58this I rasa 2017
02:592017
03:00ok so dah lebih kurang daripada 2018
03:03you mula lah
03:04yeah
03:05sehingga sekarang
03:05yeah so dah quite long lah actually
03:07nak kita tengok
03:08survive perniagaan itu
03:10tapi mungkin
03:12kita tahu kenapa you pilih
03:14dalam banyak-banyak business
03:16kenapa you pilih nak buat
03:17nak jual souvenir
03:18nak jual gift set
03:19sebab kita tahu it's not easy
03:21mungkin ada satu story yang
03:23mungkin you boleh ceritakan kepada kami
03:25ini adalah perniagaan yang I nak buat
03:28selama-lamanya
03:29ok because previously
03:31saya masa tu
03:32dan dengan family saya
03:33ada macam buat travelling sikit lah
03:35and every country we visited
03:36actually they had a lot of
03:37macam buatan negara sendiri
03:39macam kalau you pergi ke
03:42Japan
03:42then you have locally made
03:44punya products
03:44tapi semasa saya pergi ke Malaysia kan
03:46di Malaysia looking for souvenirs
03:48for my friends
03:48then I couldn't really find anything
03:50yang sesuai
03:51pada masa tu
03:52kita nak something where
03:54orang akan ingat
03:56remember
03:56so I think something
03:58souvenir gift set ni
03:59adalah something
04:00orang akan ingat
04:00dan lagi benda tu
04:01datang daripada lokal
04:02kadang benda tu tak kisah
04:03datang dari mana
04:04tapi kita nak
04:05souvenir gift set
04:06yang mungkin
04:07membawa satu budaya
04:08yang boleh orang ingat
04:09bila dia orang pergi
04:10ke mana-mana pun
04:11ok kita tahu Aina
04:12ketua customer service ni
04:14mungkin lagi banyak kerja dia kan
04:16nak kena layan
04:19kena layan komplain
04:21yang customer yang
04:23mungkin beli borong banyak tu
04:25best lah
04:25tapi kita kena layan juga kan
04:27mungkin ada satu
04:28rungutan tu
04:29tapi mungkin boleh
04:31kongsikan daripada
04:32pengalaman
04:33ataupun mungkin boleh
04:34kongsikan sikit
04:35apa komplain-komplain
04:36yang selalu you dapat
04:37ataupun macam mana
04:38you nampak
04:39apa
04:40trend
04:41dalam
04:42apa
04:42souvenir
04:44dengan gift set shopping ni
04:46bagi saya kan
04:47kalau
04:48untuk komplain tu
04:51actually semua
04:52ada lah
04:52komplain kan
04:53mungkin dia orang macam
04:54nak pilihan berbeza
04:56contoh macam ada
04:57customer yang
04:58saya nak yang macam ni
05:00contoh macam ada
05:01customer yang suka
05:02beli lenyat kan
05:03inner bug
05:04inner borong punya kan
05:05dia orang nak
05:06design macam ni
05:07so kita as a
05:08customer service
05:09kita kena prepare
05:10for her untuk
05:11dia nak macam ni
05:12rupa macam ni
05:13untuk puaskan hati pelanggan lah
05:15actually
05:15untuk komplain tu
05:17itu bukan komplain lah
05:18bagi saya
05:18saya rasa itu
05:19request kan
05:20banyak request
05:21ok
05:23mungkin
05:24boleh kongsikan lah
05:25apa antara
05:26sepanjang you jadi
05:27you jaga customer
05:28lepas tu
05:29you bukan jaga customer
05:30you kena jaga
05:31partner you
05:31semua tu
05:32apa antara paling
05:33daripada mula
05:35sampai habis
05:36proses yang paling susah
05:37ok
05:38you nak start
05:39design packing ke
05:40ataupun
05:40you nak kena start
05:41susun stacking ke
05:42ataupun
05:43you nak kena start
05:44apa
05:45planning untuk
05:462-3 bulan punya planning
05:47macam mana pengalaman you
05:49paling susah
05:50planning kot
05:50sebab kita kena ikut
05:51kehenak customer tu sendiri
05:53kalau dia macam
05:54tak mengikut
05:55nanti tak puas hati
05:56tiba-tiba macam
05:57benda tu tak boleh keluar
05:58tak boleh disupply
06:00kepada pelanggan sendiri lah
06:01kalau untuk design ni
06:02saya rasa tak ada masalah
06:03sebab team kita memang
06:04semua berbakat
06:06semua
06:06kalau customer tu
06:07nak macam ni
06:08kita boleh bagi
06:09mock-up macam ni
06:10cantik-cantik bagi dekat dia lah
06:12so kalau dia rasa
06:12dah puas hati
06:13baru kita macam
06:13ok
06:14proceed the order
06:15buat production
06:16jadi untuk step
06:17process tu
06:18apa range
06:19daripada berapa hari
06:21berapa lama
06:21akan buat
06:22seminggu ke
06:23seminggu ke
06:242 bulan ke
06:24macam mana
06:25you guys nak achieve
06:26client punya request tu
06:28actually kami ikut
06:29timeline customer
06:30kalau contoh
06:30dia cakap
06:31kami nak
06:315 hari bulan 3
06:32kami kena
06:34apa
06:35susun kami punya
06:36jadual
06:37contoh
06:37untuk designing
06:382 hari je
06:39oh ok
06:40so customer kena
06:42bagi feedback
06:42secepat
06:43secepat yang mungkin
06:43lah
06:44lepas tu baru hantar
06:46kepada produksi
06:47produksi akan
06:48proses barang
06:49mungkin ambil masa
06:503 ke 5 hari
06:51ambil masa juga
06:52kalau chayat
06:54as a owner kan
06:55apa yang
06:56orang kat luar sana
06:57tak nampak
06:58dan tak faham
06:58pasal
06:59owning
07:00souvenir punya
07:01business
07:02adakah
07:03kita lihat
07:04underappreciated
07:06orang bahagian
07:06delivery ke
07:07orang bahagian
07:08packer ke
07:09administration ke
07:11daripada your whole
07:12ecosystem punya
07:13business you
07:14apa yang you rasa
07:15orang kurang
07:16orang nampak ni je
07:16ok harga berapa
07:18oh barang cantik ke
07:19tak tapi orang tak
07:20tahu pun
07:21tak ambil tahu pun
07:22hasil dekat belakang
07:23siapa yang mengusahakan
07:24setiap design ni
07:25siapa yang mengusahakan
07:26barang-barang hadiah ni
07:27mungkin boleh bagi
07:29kredit lah
07:29kongsikan
07:30macam mana kerja
07:31mereka
07:31setiap orang yang ni
07:32belakang takbir macam mana
07:34untuk case macam ni
07:36I think everyone's
07:37really important
07:38dalam this whole process
07:39dari designer
07:40sampai kepada packer
07:42throughout the whole process
07:43memang
07:43it's quite
07:44a step lah
07:46kongsikan sikit
07:48untuk every step
07:49macam mana
07:49you tengok designer
07:51apa yang mereka
07:52kena buat
07:52mereka kena sembang
07:53dua tiga hari meeting ke
07:54ataupun
07:55bagian packer
07:57macam mana you deal
07:58for their every process
08:00macam tu
08:00every process
08:01ok
08:01untuk desainkan
08:02satu barang kan
08:03for example
08:04kami punya coaster
08:05ok
08:05yeah
08:06so actually
08:07this one is our newest
08:08product range lah
08:08from the end of 2025
08:10untuk product ini
08:11saya rasa kami sudah guna
08:12tiga bulan
08:13oh ok
08:14just to design
08:15this whole product keluar
08:16wow
08:16tiga bulan
08:17yes and this one is actually
08:18V2 version 2
08:19oh version 2
08:20yeah
08:20so versi number 1 kan
08:23dia punya warna
08:24lebih limited sikit
08:25then after R&Ding
08:26with our manufacturer
08:27designer
08:28more than only we came out
08:29with this process
08:30oh yeah
08:31so yeah
08:32sometimes it takes up to
08:33three months loh
08:34untuk designing product
08:352-3 months lah
08:36designing product
08:36then after that
08:37we have to do a lot of
08:38mock-ups also
08:39to ensure that the product
08:40ilah memang okay
08:41and some of all our products
08:42actually made in Malaysia
08:44so untuk in terms of
08:45costing pun susah sikit
08:46untuk kami lah
08:47everything okay
08:48in Malaysia right
08:49we aren't actually
08:50like a paper manufacturer
08:51so untuk itu
08:52kertas bahan kami perlu
08:53import dari luar negara
08:55so every step
08:56memang akan add in
08:57a little bit of costing lah
08:59and then manpower
09:00di Malaysia pun mahal sikit
09:02so yes
09:03creating products
09:04are expensive
09:04in terms of manpower lah
09:05okay faham
09:07so memang
09:08semua perniagaan
09:09banyak cost lah
09:10so ini antara cost
09:11yang you rasa
09:12it's actually very important
09:14and critical
09:14in every step
09:15of the businesses
09:16masa awal-awal
09:18you start tu
09:19apa first thing
09:20you kena cari lah
09:21masa tu
09:22you nak kena fikir
09:23staff dulu ke
09:23ataupun
09:23apa you nak kena fikir
09:24model cost dulu
09:25awal-awal
09:26masa you nak start
09:27this business
09:28okay
09:28untuk start dulu
09:29saya rasa
09:30we want to try
09:30to make something
09:31yang unik
09:32so saya rasa
09:32ideation paling
09:33angkat masa
09:34oh ideation
09:35was the first thing
09:36first thing
09:36so we really think
09:37about the product
09:38first
09:38and kami akan
09:39tengok market
09:39perlu apa
09:40then only
09:41we create
09:41something
09:41accordingly
09:43macam tu
09:44so
09:44our thing
09:45is really making
09:46like Malaysian inspired
09:47punya patterns
09:48and things like that
09:48so we want to
09:49make it as accessible
09:50as possible
09:51kerana memang
09:52macam
09:52an introduction
09:53to batik
09:54and song
09:54and then we try
09:57to make our
09:57things lightweight
09:57also
09:58so memang
09:58ada banyak
09:59consideration
09:59masa nak buat
10:00design
10:00yang unik
10:02then lightweight
10:03dan dalam
10:04harga yang
10:06affordable
10:06so that was the
10:08first thing
10:08you focus
10:08on the business
10:09model
10:09so and then
10:10after
10:11you dah
10:12okay
10:12this is
10:13product
10:14the services
10:14that you
10:15wanted to
10:15sell
10:16you
10:16decided
10:16with all
10:17of this
10:17business
10:18model
10:18the harder
10:19so masa
10:20you nak
10:20pilih
10:21strategic location
10:22tu
10:22macam mana
10:23you nak
10:23masa tu
10:24on decision
10:24making tu
10:25you macam
10:26okay
10:26you fikir
10:27dengan
10:27you punya
10:27team
10:28okay
10:28kita nak
10:29kena pilih
10:29tempat
10:29yang
10:30ramai orang
10:31ke
10:31you guys
10:31pilih
10:32masa tu
10:32sebab
10:33yang
10:33murah
10:34sewa ke
10:35macam mana
10:35process
10:36thought of
10:36thinking
10:36masa nak
10:37pilih tempat
10:37tu lah
10:38oh pilih tempat
10:39fortunately
10:40so we have
10:41a lot of
10:41like
10:42supporters lah
10:43memang kami
10:44pilih supporters
10:45we have
10:45we are working
10:46with retailers
10:46macam
10:47Kinokunia
10:48yeah
10:49DKLCC
10:50Little Malaysia
10:51Petronas Twin Tower
10:52gift shop juga
10:53sangat support
10:53untuk
10:54product
10:54bottom
10:55Malaysia
10:56so normally
10:57kami akan
10:58tunjuk
10:58gambar
10:59dan macam
11:00product punya
11:00actual products
11:01for them
11:02to see first
11:02then kalau mereka
11:04rasa okay
11:05then we can
11:05send them
11:06to the
11:06shops lah
11:07basically
11:07and recently
11:08we were very
11:09lucky also
11:09kerana Matip
11:10Malaysia
11:10actually offered
11:11us a
11:12booth space
11:12so the product
11:13choice
11:14macam mana
11:14ni maksud
11:15tu
11:15oh basically
11:15all our
11:16product range
11:16so kami
11:17ada jual
11:17kami punya
11:17bestseller
11:18bookmarks
11:18and then
11:19kami punya
11:19coasters
11:20and oh
11:21actually
11:21this one
11:21is also
11:22one of
11:22our main
11:22things
11:22also
11:23yang ni
11:23kami punya
11:24bookmark
11:24duo
11:25so we
11:25try to
11:26bring
11:26everything
11:26a little
11:27bit
11:27of
11:27everything
11:27kalau
11:28pelanggan
11:28nak
11:28lebih
11:29choices
11:29then
11:30they can
11:30just
11:30contact us
11:31then kami punya
11:32HQ akan
11:32hantar
11:33product ke
11:33situ
11:34ataupun
11:35tunjuk
11:35gambar dulu
11:36atau buat
11:37curation
11:38so we
11:38try to
11:38bring
11:39all the
11:40product
11:40yang lebih
11:40lightweight
11:41kerana
11:41Matip
11:42memang
11:42untuk
11:42cater to
11:43tourists
11:44so
11:44tourists
11:45memang
11:45tak cukup
11:46luggage
11:46space
11:46biasanya
11:47punya issue
11:48atau
11:48some
11:48of
11:48them
11:48are
11:48backpackers
11:49kan
11:50so
11:52we
11:52just
11:52bring
11:53semua
11:53lightweight
11:53punya
11:54barang
11:54saja
11:54banyak
11:55benda
11:55yang
11:55you
11:55kena
11:55fikir
11:56kalau
11:56nak
11:56bawa
11:56semua
11:57product
11:58gift
11:58set
11:58tu
11:58bukan
11:59mudah
11:59nak
12:00kena
12:00pilih
12:00ni mana
12:01yang
12:01muat
12:01untuk
12:02setting
12:02tempat
12:03tu
12:03and
12:03then
12:03baru
12:03boleh
12:04pilih
12:04lepas tu
12:05nak
12:05kena
12:05fikir
12:05macam
12:06customer
12:06kita
12:06nak
12:06barang-barang
12:07yang
12:07something
12:07they can
12:08bring
12:08lah
12:08sana
12:09nak
12:09bawa
12:09tapi
12:10I also
12:11want to
12:11talk
12:11about
12:12sebab
12:13kita
12:13tahu
12:13usually
12:14business
12:14ni
12:14musim perayaan
12:15so we
12:16are in a
12:16sambutan
12:17tahun baru
12:18China
12:18seder-tentu
12:19ramai
12:19yang pergi
12:20shopping
12:20and then
12:20business
12:21macam
12:21ok get
12:21ready
12:22stop
12:22even before
12:23perayaan pun
12:232-3 bulan tu
12:24kita dah tengok
12:25ramai dah prepare
12:25pergi shopping
12:26takut nanti
12:27eh tak sempat
12:28barang
12:29tak sempat
12:29nak grab
12:30mungkin
12:31Aina boleh
12:31kongsikan
12:32during
12:33contohlah
12:34kita tahu
12:35souvenir ni
12:35memang jual
12:36everyday
12:36tetapi
12:38kalau contoh
12:39waktu-waktu
12:40peak tu
12:40kalau waktu-waktu
12:41peak tu
12:42kongsikan
12:43antara
12:45experience
12:45yang paling
12:46you guys
12:46macam
12:47ingat
12:47ok ni
12:48antara
12:48big order
12:49yang sangat besar
12:50we have to
12:50make sure
12:51happen
12:51you boleh tak
12:52cerita
12:52how
12:53I mean like
12:54cerita the whole scene
12:55what happen
12:56macam mana
12:56you guys prepare
12:57masa tu
12:57ok yang paling
12:58saya ingat
12:59bila kita dapat
13:00order daripada
13:01France
13:01oh ya
13:03kitorang
13:04kitorang stay
13:04sampai pukul
13:05berapa
13:05berapa
13:05France
13:06international
13:07order dah
13:07ya
13:08from there
13:09and
13:10kitorang memang
13:11sampai malam
13:12packing the order
13:14QC the things
13:15sebab kita
13:16ada satu hal
13:17yang terjadi
13:18waktu tu
13:18macam yang tadi
13:19Miss cerita
13:20kata yang
13:21turis
13:21nak barang yang ringan
13:23untuk senang
13:24dibawakan
13:24kita ada bagi
13:25macam postcard
13:26as a free gift
13:27tapi diorang
13:27tolak
13:28sebab
13:29apa
13:29diorang tak nak
13:30too
13:31bulky
13:32bulky
13:32berat sangat
13:34saya rasa
13:34macam Miss cakap tadi
13:35penting lah
13:36untuk
13:36macam nak
13:37tentukan
13:38berat dia tu
13:39sampai customer
13:40sanggup tolak
13:41the free gift
13:42oh sanggup tolak
13:42dia juga
13:43untuk dapatkan
13:45the item
13:46sahaja
13:46sebab
13:47masa tu
13:47dia order
13:47the key holder
13:48key holder
13:49dengan the bookmark
13:49dua
13:50untuk event
13:51sampai
13:52diorang sanggup
13:54daripada sini
13:55diorang bawa
13:56dan KLIA
13:56pergi
13:57prize
13:58menarik
13:59itu satu
14:00yang
14:01pengalaman
14:02yang orang kat luar
14:03tak dapat
14:04kadang-kadang
14:04kita nak buat
14:05ialah
14:05i mean
14:06gift ni
14:06berjaya sampai
14:07permintaan
14:08sampai keluar negara
14:09international market
14:10it's a very good
14:11achievement
14:12tapi banyak lagi
14:13sebenarnya
14:13saya nak
14:13sembangkan dengan
14:14CY
14:14dengan Aina
14:15tetapi
14:16kita berhenti
14:17rehat dulu
14:18dan selepas
14:19kita
14:19berhenti
14:20rehat
14:20kita akan
14:21sambung
14:21pasal
14:22strategi
14:22pemasaran
14:23so mungkin
14:24orang kata
14:24senang
14:25juga
14:25nak
14:26strategize
14:27souvenir
14:28gift set
14:29sebab nampak
14:29macam
14:30pretty
14:30thing
14:31tapi kita tahu
14:31for every
14:32business
14:33it's never
14:33easy
14:34please say
14:35with us
14:35dan jangan
14:36kemana
14:36kita akan
14:37sambung
14:37selepas ni
14:38kita berhenti
14:38rehat
14:38setika
14:39dan kembali
14:39selepas ni
14:56ketemu kembali
14:57dalam niagawan ni
14:58sempena
14:59segmen khas
15:00tahun baru
15:01China
15:02kita membawakan
15:02pelbagai segmen
15:03menarik
15:04untuk membawakan
15:05kepada anda
15:06untuk melihat
15:07bagaimanakah
15:08suasana meriah
15:08daripada pelbagai
15:09aspek
15:10perbincangan
15:10perniagaan
15:11ekonomi
15:12dan kali ini
15:13kita akan
15:13sambung lagi
15:14perbincangan kita
15:15ataupun
15:16diskusi kita
15:17bersama tetamu
15:17yang bersama kami
15:18daripada awal tadi
15:19untuk menceritakan
15:20bagaimanakah mereka
15:21mengurus
15:22perniagaan
15:22dan bagaimanakah
15:23mereka menjaga
15:24customer mereka
15:25dan apakah
15:26antara
15:26strategi promosi
15:27apabila mereka
15:28menerima banyak
15:29demand-demand yang
15:29agak meletup ini
15:30dan saya nak ucapkan
15:31terima kasih kepada
15:32CY
15:33iaitu pengasas
15:34bersama Live Design Studio
15:35dan juga
15:36iaitu ketua
15:37customer service
15:38Aina masih bersama kami
15:39banyak yang telah
15:39dikongsikan
15:40macam mana
15:41you guys start
15:42Live Design Studio ni
15:43so
15:44apa antara
15:45fasa-fasa
15:46proses yang penting
15:47dalam perniagaan ni kan
15:48dan kita tahu
15:49tak begitu mudah
15:51tapi daripada
15:52segi
15:53pemasaran tu
15:54orang kita tahu
15:55orang kita tahu
15:55tak ramai kat luar sana
15:57yang mempunyai
15:58perniagaan
15:58souvenir gift set
16:00dan kalau ada pun
16:01mostly kat luar negara
16:02kita tahu tu
16:03and then
16:03give you
16:04souvenir
16:05dah sampai ke luar negara
16:06yang dapat
16:07iaitu demand daripada
16:09Perancis
16:09Perancis
16:10Paris lagi
16:11but
16:12share with us
16:13marketing strategi
16:15yang orang tak tahu
16:16yang orang tak faham
16:17mungkin boleh
16:19kongsikan
16:19bagaimana
16:20cari urus-urus
16:21strategi marketing
16:22waktu puncak
16:24dan bukan
16:24waktu non-peak tu
16:26non-peak
16:27so
16:29basically kami
16:30penerbangan company
16:31it's not really affected
16:32but
16:32musim perayaan
16:34actually
16:34kerana kalau nak
16:35jual souvenir
16:36a daily routine
16:38so
16:40biasanya
16:40kalau off-peak kan
16:41kami akan buat
16:42macam
16:42more into design work
16:44kerana R&D proses
16:46kami pun agak panjang
16:47so we normally
16:48invest more time
16:48untuk kami
16:49punya R&D proses
16:50macam
16:51R&D itu
16:52production
16:52dan itu
16:53design methods
16:54sangat lama
16:56online promotion
16:58ada?
16:58kalau untuk
16:59strategi sendiri
17:00tadi
17:00macam soalan
17:01Nina tanya kan
17:02kita ada buat
17:03macam live stream
17:04daily
17:05oh live stream
17:06daily live stream
17:07dekat
17:08tiktok
17:08platform tiktok
17:09dengan
17:09shopee
17:10hari-hari
17:12ok
17:12live stream
17:13lepas itu
17:14kita ada
17:15macam tadi
17:16matematik boot
17:17itu antara
17:18kita punya strategi
17:19juga
17:19pagi sampai malam ke
17:20ataupun
17:21waktu nak ada
17:22produk baru
17:23nak launch
17:23baru
17:24R&D live
17:24hari-hari
17:26hari-hari
17:26ya
17:27hari-hari
17:28semua tim
17:29cakap ke
17:29macam mana
17:30dia akan ada
17:31macam jadual
17:32skidur
17:32siapa yang akan
17:33jadi live stream
17:34pada hari itu
17:34lah
17:34ok
17:35kalau marketing
17:36itu kita tengok
17:37what kind of
17:37design
17:38lepas itu
17:38kita pergi
17:39go online
17:40ataupun
17:41website
17:43for
17:44daily
17:44routine
17:45I'm curious
17:46see why
17:47untuk
17:48barang-barang
17:49yang physical
17:49yang agak-agak
17:50besar ni
17:51mungkin
17:52kalau kita tengok
17:53visual penonton
17:53tengok pun
17:54diorang mungkin
17:54curious
17:55contoh kalau kita
17:56lihat teddy bear
17:57ni kan
17:57teddy bear ni
17:58barang-barang besar
17:59usually lama
18:00sikit
18:00logistik dia
18:01susah tak
18:02barang-barang besar
18:03souvenir yang
18:03bentuk pelik
18:04ataupun
18:05bentuk yang unik
18:06ni
18:06agak susah
18:07nak logistik
18:08ataupun packing
18:08dia
18:08yeah
18:10so every time
18:11kalau ada macam
18:11order yang
18:13berpatan sikit
18:14memang perlu
18:16sikit masa
18:16untuk packkan
18:17dia lah
18:17nak kena cari
18:19kotak yang
18:20betul-betul
18:20yang sesuai
18:22yang kita kena fikir
18:23pihak customer
18:24juga
18:24boleh ke
18:25diorang angkat
18:25benda ni
18:26yeah
18:26that's the most
18:27important part
18:27also for us
18:28understand
18:29and
18:30we want to
18:31also
18:32ingat
18:33macam
18:33macam mana
18:35you jaga
18:35customer
18:36macam mana
18:37you attain
18:37you customer
18:38and macam mana
18:39you maintain
18:40the
18:41regular customer
18:42so
18:43you memang
18:44apa
18:45every month
18:46akan bagi
18:47newsletter ke
18:48kepada mereka ke
18:49ataupun
18:49new customer ni
18:50you approach
18:51buat booth-booth
18:52event ke
18:52how do you engage
18:54how do you engage
18:54with them
18:54okay so for
18:56our regular
18:57customer
18:57memang
18:58kami punya
18:59partners
18:59retail partners
19:00macam itu
19:01Petronas
19:01Twin Towers
19:02and all that
19:03so on a
19:03money basis
19:04mereka akan
19:05mengorder barang
19:06dari kami
19:07so they'll send
19:08they'll send in
19:08a PO
19:08then we execute
19:09the PO
19:09accordingly
19:10then kalau
19:10ada product
19:11baru
19:11then we'll
19:12send in
19:12macam
19:14you know
19:14like a promotion
19:15and notify
19:16them about
19:16all these
19:17sort of things
19:17and macam mana
19:19you guys share
19:20new things
19:21ataupun new
19:21product dekat
19:22the regular
19:23customer ni
19:24macam tanpa
19:25kacau diorang
19:25macam they will
19:26receive a lot
19:27of notifications
19:28from here and there
19:29so how do you
19:30guys promote
19:31at the same time
19:32not annoying
19:33them
19:33biasanya
19:34tu tugas saya
19:36lah kan
19:36kalau ada macam
19:37new launching
19:38saya akan buat
19:39macam satu
19:39portfolio
19:40atau proposal
19:41untuk diorang
19:42tengok lah
19:42then saya akan
19:43email kan
19:43ataupun
19:44aku kasih
19:45whatsapp lah
19:46menulis
19:46whatsapp terus
19:47tapi biasanya
19:48diorang
19:49memang
19:49mandi memang
19:51diorang akan
19:51top up
19:52diorang punya
19:52barang
19:52restock
19:53diorang punya
19:53barang
19:54so kami
19:54macam tak
19:54risau sangat
19:55lah
19:56ok
19:56so itu
19:58you guys pun
19:59ada like
20:00backup plan
20:00ataupun
20:01recovery plan
20:02lah
20:03for any
20:03crisis
20:04Aina mungkin
20:06boleh kongsikan
20:07situasi lah
20:08mungkin
20:08nak bagi harapan
20:09dekat luar sana
20:10kan
20:10mungkin
20:10jaga customer
20:11service ni
20:12tak mudah
20:14kongsi ada
20:14satu peristiwa
20:15yang Aina tak
20:15boleh lupa
20:16tapi buat Aina bangkit
20:18buat Aina nak
20:19teruskan juga
20:19ok takpe
20:20customer service ni
20:21susah
20:22different client
20:23different need
20:23different request
20:24different complaint
20:26but you manage to go through
20:28share to our audience
20:30untuk harapan
20:32saya rasa
20:33kalau untuk customer service
20:35kena banyak
20:36bersabar lah
20:37kena banyak
20:38bersabar
20:39kena
20:39apa yang customer
20:41nak
20:41apa yang customer
20:42ni
20:42kita kena penuhi
20:43kalau customer
20:44nak macam ni
20:44kita kena penuhi
20:46actually saya ada
20:47dapat macam
20:47satu projek ni
20:48satu projek ni
20:50dia
20:51agak besar
20:52projek tu
20:53dan
20:53sampai sekarang pun
20:54masih dalam
20:55progress lagi
20:56ada satu tahap tu
20:58dia macam dah tak nak
20:58continue dia project
20:59customer tu sendiri macam dia tak nak continue
21:02the project
21:03something triggered
21:04him lah
21:04that time
21:05so tapi
21:06I try to convince him lah
21:08kita orang boleh execute
21:09kita orang boleh
21:10kita orang boleh kan
21:10and he called me
21:12and he said
21:13ok lah
21:14for you
21:15I teruskan
21:16I tak boleh lupa lah
21:18untuk you je
21:19I teruskan the project
21:23dia cakap
21:24you memang
21:24you punya customer service
21:26memang bagus sangat
21:27saya dah tak nak cari orang lain
21:28dia cakap
21:28sebabkan customer macam tu
21:29buat you nak teruskan
21:30ya nak teruskan
21:31betul
21:32ok
21:32kita punya big boss pula
21:33what's
21:34the big moment
21:35that
21:36ataupun
21:37one of the
21:38tipping point for you
21:40yang you rasa macam
21:41for me
21:42everyone has a tipping point
21:44yang buat dia macam ok
21:45after
21:46case ni macam contoh
21:47terlalu banyak sangat
21:48customer complaint
21:49yang macam
21:50eh
21:52sampai you tak tahu lah
21:53mungkin you
21:54holiday
21:54seminggu terus
21:55untuk
21:56untuk fikir
21:57nak continue tak
21:58business ni
22:00ceritakan mungkin
22:01dekat luar-luar
22:01business owner
22:02yang maybe nak start souvenir
22:03yang takut
22:04yang young
22:05tak tahu nak
22:06invest kat mana
22:07tak tahu nak dapat
22:08funding kat mana
22:10share with me
22:11your moment
22:12my moment
22:13saya rasa
22:14the one that really
22:16pushed me off
22:17masa MCO
22:18lah
22:18I feel
22:19kerana masa itu
22:20memang zero sales
22:21because
22:22closure
22:23border closure
22:24masa itu memang susah
22:25nothing of a new way
22:26to do business
22:27so pada masa itu
22:28actually
22:29ini had two range
22:30of product
22:30satu
22:31yang bookmark
22:32and then
22:32postcard
22:33so that was the point
22:35whereby we thought
22:36like
22:36do we close the business
22:37or do we continue
22:38memang susah sangat
22:39because you're selling
22:40souvenirs
22:40when there's zero
22:41like tourism
22:42basically
22:43so pada masa itu
22:45we just pivot
22:47we decided
22:48like okay
22:48let's not give up
22:49and we find
22:49another alternative
22:50so kami memang
22:51masuk into
22:52gifting instead
22:52gifting instead
22:54yeah
22:54so that's when
22:55we started
22:56like selling candles
22:57kerana pada masa itu
22:58we felt it was
22:59like a very gloomy time
23:00so kami nak kasih
23:01everyone have a bit
23:02of happiness
23:03also
23:03that's why we created
23:04our candle range
23:05so nama dia
23:05Rayang Candles
23:06yeah
23:07macam itu
23:08and then our candles
23:09actually handcrafted
23:10in Typing Perak
23:11oh
23:12yeah
23:12so like that
23:14yeah
23:14so Malaysia
23:15has a lot of like
23:16cool products actually
23:17manufacturing
23:18so that's something
23:19we really want to
23:20showcase as well
23:22this is very
23:23actually
23:24membagakan
23:25kita mempunyai
23:26seorang
23:26berbahasa
23:27Cina
23:28yang bawakan
23:29legacy
23:30ataupun budaya
23:31design
23:33ke bentuk
23:34local
23:34this is very good
23:36and very
23:37I think something that
23:38we should cherish
23:39and leverage
23:40moving forward
23:41ni sebab ni adalah
23:42bakat-bakat tempatan
23:43kan
23:44kita kena ingat
23:44and
23:45kalau bergerak ke hadapan
23:47Aina atau
23:48CY
23:49kongsikan lah
23:50apa
23:50you punya future planning
23:51next planning
23:52nak tambah lagi
23:54satu kedai ke
23:55share lah sikit
23:56apa
23:56upcoming project
23:58oh ok
23:59so we're just hoping
24:00to enter more locations lah
24:01macam nak hotel
24:02masuk hotels
24:03and make it very accessible
24:05for our products
24:05to be sold
24:07kerana every time
24:08we go into a
24:09thing
24:09and we think about
24:10how can we actually
24:11solve our customer
24:12problem
24:13kerana tourist
24:14number one problem
24:15is how do they get
24:16gifts easily
24:17and that's one thing
24:18that we really
24:19want to help
24:19and most hotels
24:21will also think
24:21oh how do I
24:22increase my revenue
24:23actually
24:24so we can
24:25provide them
24:26with this solution
24:27kami punya bookmark
24:28macam tu
24:29make it very accessible
24:30to sell
24:31so I'm hoping
24:31to increase
24:32our location
24:32reach lah
24:33this year
24:33ok
24:34untuk tahun ni
24:35oh
24:36congratulations
24:36I hope for big
24:38for all of you
24:40it's gonna get
24:41bigger and better
24:41actually
24:42than
24:42it's a lot of
24:43work
24:44from today
24:44for the discussion
24:45or planning
24:46execution
24:47ok
24:49Aina
24:50mungkin kita nak tahu
24:52ada satu perkara
24:53yang mungkin boleh
24:53kongsikan dekat
24:55penonton dekat
24:56luar sana tu
24:57something that you
24:58learn
24:59bukan sahaja
25:01sebagai
25:01customer service
25:03tetapi
25:04being in the
25:05industry of
25:06souvenir
25:06gift
25:07menjual
25:08produk-produk
25:10yang
25:10something is very
25:11subjective
25:13yang something
25:14yang kita tahu
25:15berbeza
25:16untuk orang berbeza
25:17bukan ada satu
25:18niche
25:19kita tahu
25:19kalau satu
25:20produk ni
25:22belatar-belakang
25:23customer tu pun
25:23lain-lain
25:24kita pun tak
25:24sangka
25:25ini adalah
25:26bentuk
25:27ataupun reka
25:27bentuk yang
25:29customer tu
25:29minat
25:31kongsikanlah
25:32satu
25:32kalau bergerak
25:32kehadapan
25:33apa
25:34nasihat
25:34untuk orang-orang
25:35yang nak jaga
25:36customer service tu
25:38macam mana
25:38dia nak jaga
25:39klien
25:39lepas tu
25:40daripada segi
25:41operasi tu
25:42strategi
25:42apa yang korang
25:43tiga benda
25:44yang korang rasa
25:44ok
25:44semua orang kena
25:46ada
25:47firstly
25:48untuk customer service
25:50you kena ada
25:50product knowledge lah
25:51bila orang tanya
25:52you boleh jawab
25:54kedua
25:56macam saya cakap tadi
25:57sabar lah kot
25:58kena sabar
26:00kalau
26:01jangan mudah
26:02temper lah
26:03sebab
26:03macam
26:04Miss Lina cakap
26:05orang berbeza-beza
26:07untuk usahawan kecil
26:08cair
26:09apa
26:09you boleh nasihatkan
26:10mereka
26:12daripada pengalaman
26:13you
26:13daripada segi
26:14peniagaan you
26:15ok
26:15this is something
26:16that I've learned
26:16I tahu
26:17nak masuk
26:17nak buat
26:19peniagaan ni
26:19bukan
26:19senang
26:20business
26:20so apa yang
26:21boleh kongsikan
26:22kepada mereka
26:23yang baru
26:24nak start
26:24cari funding
26:25baru
26:25nak start
26:25design
26:26baru
26:26nak start
26:27planning
26:27baru
26:27nak fikir
26:28costing
26:28what
26:29would you
26:29say to
26:30them
26:30I would
26:31say
26:31be ready
26:32to give up
26:33lah
26:33on certain
26:34things
26:35macam
26:36throughout
26:36this whole
26:37thing
26:37we've already
26:38created
26:38banyak-banyak
26:38produk
26:39macam-macam
26:40pun ada
26:41actually
26:41so
26:41previously
26:42kami pun ada
26:42draw
26:43macam upprint
26:43so
26:44basically
26:45we
26:45printed
26:45upprints
26:46in-store
26:46and then
26:47you can
26:48colour it
26:48ah
26:50masa itu
26:50MCO
26:51so
26:51we were
26:51just
26:51starting
26:52our
26:52engine
26:52trying
26:52to
26:53innovate
26:53lebih
26:53sikit
26:54so
26:55that
26:56wasn't
26:56very
26:56good
26:57basically
26:57the
26:58sales
26:58then
26:58we
26:59were
26:59just
26:59ready
26:59to
26:59let
27:00go
27:00even
27:00though
27:00we
27:00already
27:01invested
27:01time
27:01money
27:02and
27:03a lot
27:03of
27:03effort
27:03inside
27:04but
27:04then
27:04you
27:05have
27:05to
27:05be
27:05ready
27:05to
27:05let
27:06go
27:06if
27:06it
27:06doesn't
27:07work
27:07then
27:07memang
27:07you
27:07have
27:07to
27:08let
27:08go
27:08and
27:08be
27:08okay
27:09with
27:09your
27:09choices
27:09because
27:10everything
27:11comes
27:11with a
27:11learning
27:11curve
27:12kan
27:12baik itu
27:14adalah satu
27:16kosen yang
27:17cukup menarik
27:18cukup penting
27:19saya pun
27:19banyak belajar
27:20daripada
27:21business owner
27:21yang menjual
27:22produk-produk
27:24souvenir
27:24gift set
27:25saya pun
27:25selalu beli
27:26tapi saya pun
27:26tak tahu
27:27bagaimana
27:28operasi
27:28di belakang
27:28takbir
27:30peniagaan itu
27:31sekali lagi
27:31saya nak ucapkan
27:32terima kasih
27:32kerana
27:33berkongsi
27:34satu
27:35cerita
27:36yang
27:36ataupun
27:37satu
27:37inspirasi
27:38kepada orang
27:38di luar sana
27:39dan
27:39terima kasih
27:40kerana sudi
27:41berkongsi
27:41bagaimanakah
27:43pengalaman
27:43dan belakang
27:44takbir
27:44daripada
27:45segi operasi
27:45peniagaan
27:46sekali lagi
27:46saya nak ucapkan
27:46terima kasih
27:47kepada
27:47Aina
27:48Keputu Himat Pelanggan
27:49dan juga
27:49Chai The Big Boss
27:50untuk
27:52live design studio
27:53dan saya harap
27:55kita dapat jumpa lagi
27:55selamat tahun
27:56baru
27:57selamat tahun
27:57baru
27:58cina
27:58semua
27:59terima kasih
27:59baik
28:01itu adalah
28:01satu
28:02perkongsian yang
28:03cukup
28:04menarik
28:04untuk kita
28:05teliti
28:05kisah
28:07dan cerita
28:09perniagaan
28:10terutamanya
28:10sebenarnya
28:11dengan
28:12gift set
28:12bagaimana mereka
28:13mengurus
28:14kos
28:14mengurus
28:15pelanggan
28:16dan bagaimana
28:17mereka
28:18membelajari
28:19untuk ikut
28:19trend
28:20trend
28:20daripada
28:21segi pasaran
28:21tertentu
28:22banyak perkara
28:23yang boleh kita
28:23belajar
28:24dari sini
28:24daripada cabaran
28:25yang mereka
28:25lalui
28:25dengan apakah
28:26antara
28:26tindakan
28:27ataupun
28:27peluang
28:28yang mereka
28:28ambil di sini
28:29tetapi
28:29jangan
28:29ke mana-mana
28:30banyak lagi
28:31laporan
28:32ataupun
28:32segmen khas
28:33yang kami
28:34dibawakan
28:34di Estrawani
28:35sekian sahaja
28:36perkongsian pada kali ini
28:37sekali lagi
28:37saya nak ucapkan terima kasih
28:39dan selamat
28:40tahun baru
28:40China
28:46Terima kasih
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