00:04Imagine controlling the destiny of your team.
00:07Dodge the best players and feel the tension of every goal, all in the palm of your hand.
00:14In Italy, this has a name: Fanta Calcio.
00:183 million people play, but now the game has changed.
00:23Serie A, the Lega Ufficiale, decided to get its hands on this multi-million dollar deal.
00:28The announcement comes from the president of Lega Serie A, Ezio Simonelli.
00:33I have approved the acquisition of 51% of this quote from Quadronica,
00:38azienda fondata in 2008 and controllata da due imprenditori napoletani, Nino Ragosta and Luigi Cutolo.
00:45Perché la lega l'ha fatto? Simonelli is stato directto,
00:49to prepare it with our image and give it a product that is always appetizing.
00:53La D, Luigi De Siervo, is stato uno dei grandi promoteri dell'idea.
00:58Vogliono transforme il Fanta Calcio in qualcosa di più ufficiale, più immersivo.
01:04But my number is impressive and it impresses David.
01:07In 2015, the bill was 1.2 million euros.
01:11La forecast per dieci anni dopo? Over 9 million.
01:15Eat? Cousin, premium abbonamenti.
01:18Centinaia di migliaia di utenti payano 12 euro every year per extra function.
01:23But the maestro's real contribution is publicity.
01:27Niente irritanti banner. Hanno creato integrazioni personalizzate.
01:31Virtual cartelloni in the formation scremata, sponsorizzazioni sulle maglie virtuali.
01:36Marchi eats McDonald's, Annie and Bancomat hanno seen il potenziale and si sono buttati a capofitto.
01:43Using netti costs almost 4 million euros and a very high margin,
01:48Founded investment in hopes of purchasing Quadronica.
01:52I soci avevano rifiutato, but with the Series The story is diverse.
01:56Sono partner naturali. The fantacalcio lives in Serie A and the Serie A guadagna audience with the fantacalcio.
02:03The value of the fare? Almost 40 million euros. Il doppio said how much it was worth due anni fa.
02:10Imagine the field of calcium battaglia. Milioni di occhi incollati allo schermo.
02:15Cuori che battono al tempo del pallone. Ma... and if I saw what I said in the first part of Italy
02:21non si svolgeva solo sui campi erbosi? What if the big rivalry was in real life within an inch of your life?
02:27dude,
02:27south of your cell phone, in your cell phone... formazione list?
02:31We're talking about fantacalcio. A phenomenon. A national passion. And now the Lega Serie A stessa
02:39there is indeed an audacious dent. A giocata that potrebbe will always change the mode in which I lived in Italian calcium.
02:46Il president Ezio Simonelli, of Lega Serie A, made an announcement. A communication that has reached me in the corridor of the potre
02:53calcistic.
02:54La Lega aveva dato il suo siì. It's your blessing. What was the question? It was a free way
03:01buy
03:02less than 51% of calcium. Yes, the millionaire business. The hobby that captures the attention of circa
03:103 million subscribers
03:12I was about to change, bro. The meglio, control it. Fanta calcio, who manages the squad that makes strong batter
03:19Il cuore di milioni di tifosi ad ogni gol, ad ogni assist, ad ogni cartellino, ora sarebbe part della Lega
03:26stessa che simula.
03:27It was born in 2008, from Quadronica SRL, controlled by Nino Ragosta and Luigi Cutolo.
03:36Ma non tutto è stato festa. Non tutti hanno applaudito. Dieter le quinte, nei corrii dell'Assemblea della Lega,
03:43the tension was palpable. This is a huge vote for the standard in a gigantic agreement.
03:50Cinque voti favorevoli, tre voti contrari and due astenuti.
03:53Imagine the scene, president of the grand club with his fissi, deciding the future of a digital empire.
04:01The price of the transaction? 18 million euros per share of 51%.
04:06And I contradict? We have a reason, a big reason. Hanno trovato il prezzo troppo elevato.
04:13Like, Fiorentina and Napoli. I asked him to vote no. E quelli che sono rimasti sul rua?
04:19Cremonese and Rome. If I sleep astenuti. Why is there so much controversy for a car?
04:24Perché fantacalcio is not just a joke. It is un'attività che muove sentimenti, passioni and, naturally, molti soldi.
04:32It costs around 40 million euros. And it doesn't end here. I surpassed my annual income by 9 million
04:40euro.
04:40And what is useless? Ah, I used it for 4 million euros. With numeri così, did I not vorrebbe a fetta?
04:47Lega's strategy is cunning. Il prestito per l'acquisizione, esso verrà ripagato con gli utili generati dall'attività
04:54di fantacalcio.
04:55It's almost like a financial magic trick. L'attività stessa si ripa da sole.
05:00But what about this vision of the future? Perché que esta commessa così grande in digital world?
05:05Il president Simonelli and i 15 clubs who voted for themselves, Atalanta, Cagliari, Bologna, Genova, Inter, Juventus, Lazio, Lecce, Milan,
05:15Parma, Pisa, Sassuolo, Turin, Udinese and Verona, see l'ovvio.
05:19The calcio di oggi is not only achieved in 90 minutes. It's the conversation at the bar, it's there
05:25'post-partita analysis, it's the construction of your squad I gave to fantacalcio.
05:303 million people don't just keep the party, live on the party at one time.
05:37The Lega vuole capitalizzare questa passione, transforme questi tifosi attivi em parte dell'ecosistema stesso.
05:43Vedono fantacalcio eats a mini era of gold, not only per gli utili che sfiorano i 4 milioni di euro, ma
05:50per i dati.
05:51Dopotutto, is it a question of 3 million writings? Quali giocatori schierano? What sleep does the loro passioni have?
05:58This intelligence in the market is invaluable, allowing all of your talent to grow even more quickly.
06:05And with this conoscenza I can't create new experiences, new prodotti, new modi di coinvolgere.
06:11It's a southern future scommessa, a modernization method, a way to carry the internal digital interior of the home of the calcio
06:19traditional.
06:20What does this mean for Italian calcium?
06:22It means that Serie A now has a powerful instrument for connecting with me in a completely different way
06:29new.
06:30Potrebbe signifies a fantacalcio più integrated with the transmission, with information in real time that only the Lega può offrire.
06:37Potrebbe signifies più denaro reinvestito nello sport stesso, rafforzando i club, i settori giovanili, le strutture.
06:44And per i milioni di fanta-allenatori potrebbe significare un gioco anchor più ricco, più emozionante, più connesso con la
06:52realtà of the championship that I love so much.
06:54Right, it's stata resistance. It will always come when the new is against the tradition, when the money is against the passion.
07:01Ma la decisione è presa.
07:03La Lega Serie A has bought its maggior rivale in the digital world.
07:08And this giocata, my friend, is a goal from the kineteca for the future of football.
07:13Italian football is indeed a giant step towards the digital future.
07:18Controlling the engine is now official.
07:20Do you change the issue in your training?
07:23Comment here below.
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