00:04Imagine controlling your team's destiny, selecting the best players, and feeling the...
00:10The tension of every goal. All in the palm of your hand. In Italy, this has a name: Fanta Cautio.
00:17Three million people play, but now the game has changed. Serie A, the Official League,
00:24decided to get its hands on this multi-million dollar deal. The announcement came from the president of Lega Série A,
00:31Ezio Simonelli. The entity approved the purchase of 51% of the shares of Quadrônica, a company founded in 2008.
00:40and controlled by two Neapolitan businessmen, Nino Ragosta and Luíde Cutolo. Why did the League do this?
00:47Simonelli was direct. To enrich it with our images and create an increasingly attractive product.
00:55The CEO, Luíde Gessiervo, was one of the main promoters of the idea. They want to transform
01:01Fanta Caution is becoming something more official, more immersive. But the numbers are what really impress.
01:08In 2015, revenue was 1.2 million euros. The forecast for 10 years later,
01:16More than 9 million. How? First, premium subscriptions. Hundreds of thousands of users pay.
01:2312 euros per year for extra features. But the real trick was the advertising. Nothing like
01:30Investive banners. They created custom integrations, virtual signs on the screen of
01:36Lineup, sponsorships on virtual jerseys. Brands like McDonald's, N and Bankmat saw the
01:43They saw the potential and jumped in headfirst. With net profits hitting almost 4 million euros and
01:50Extremely high profit margins; investment funds have already tried to buy Quadrônica. The partners
01:55They refused. But with Serie A, it's a different story. They are natural partners. Fanta Cautio lives.
02:02From Serie A and Serie A gains audience with Fanta Cautio. The valuation of the business? Almost 40
02:10Millions of euros. Double what it was worth two years ago. Imagine the football battlefield. Millions.
02:17Eyes glued to the screen, hearts beating to the rhythm of the ball. But what if I told you that the game
02:23more
02:23The rivalry in Italy wasn't limited to the football pitch? What if the biggest rivalry was on the field?
02:30The truth in the palm of your hand? On your cell phone? In your lineup list? We're talking about...
02:37Fanta Cautio. A phenomenon. A national passion. And now, Lega Série A itself has made a move.
02:44Bold. A move that could forever change how we experience Italian football. The president
02:51Ezio Simonelli, of Lega Serie A, had an announcement. A statement that echoed through the corridors of power.
02:58of football. The Lega had given its yes, its benestare. What was this yes? It was the light.
03:05green for
03:05Buying no less than 51% of Fanta Cautio. Yes, the million-dollar business, the pastime that captivates...
03:13The attention of millions of Fanta fans was about to change hands. Or rather, control. Fanta Cautio,
03:21That team management game that makes the hearts of millions of fans beat faster.
03:26Strong with every goal, every assist, every card, now he would be part of the League itself that
03:33It simulates. It was born in 2008, at the hands of Quadrônica SRL, controlled by entrepreneurs.
03:40Neapolitans Nino Ragosta and Luíde Cutolo. A business that started small and grew. And how did it grow?
03:48But it wasn't all celebration. Not everyone applauded. Behind the scenes, in the corridors of the Assembly...
03:54From the Lega's perspective, the tension was palpable. It was a close vote by the standards of such an agreement.
04:00Great. Fifteen votes in favor, three votes against, and two abstentions. Imagine the scene.
04:08Presidents of major clubs, eyes fixed, deciding the future of a digital empire. The price.
04:14From the transaction? 18 million euros for that 51% stake. And the opponents? They had a
04:22Reason. A big reason. They thought the price was too high, like Fiorentina and Napoli. Those three.
04:30They voted no. And what about those who were undecided? Cremones and Rome? They abstained. Why?
04:37So much controversy over a game? Because Fanta Cautio isn't just a game. It's a business.
04:42It stirs emotions, passions, and, of course, a lot of money. It is valued at almost 40 million.
04:49euros. And it doesn't stop there. Annual revenues exceed 9 million euros. And the profits? Ah,
04:57Profits are nearing 4 million euros. With numbers like that, who wouldn't want a piece of the pie?
05:02Lega's strategy is shrewd. The loan for the acquisition will be repaid with the profits.
05:09generated by Fanta Cautio's activity. It's almost like a financial magic trick. The very
05:15The business pays for itself. But why this vision for the future? Why such a big bet?
05:21In the digital world? President Ezio Simonelli and the 15 clubs that voted yes, Atalanta, Cagliari,
05:27Bologna, Genoa, Inter, Juventus, Lazio, Lente, Milan, Parma, Pisa, Sassuolo, Torino, Udinese
05:37Verona. They see the obvious. Today's football isn't just what happens in 90 minutes. It's the...
05:43conversation
05:44At the bar, it's the post-game analysis, it's assembling your dream team in Fanta Cautio. Three million.
05:50of
05:50People don't just watch the games, they live the games through a screen. The Lega
05:57They want to capitalize on this passion, transforming these active fans into part of the ecosystem itself.
06:03They see Fanta Cautio as a gold mine, not only because of the profits that are close to 4 million.
06:08In euros, but based on the data. After all, what do these 3 million subscribers like? Which players?
06:15Do they climb? What are their deepest passions? This market intelligence is...
06:20invaluable, it allows Lega to understand its fans like never before, and with that knowledge,
06:26They can create new experiences, new products, new ways to engage. It's a
06:32Investing in the future, in modernization, is a way to bring digital entertainment indoors.
06:38From the home of traditional football. What does this mean for Italian football? It means that Serie A
06:44A now has a powerful tool to connect with its fans in a completely new way.
06:50New. It could mean a Fanta Cautio more integrated with the broadcasts, with information.
06:55In real-time data that only Lega can offer. This could mean more money being reinvested.
07:01within the sport itself, strengthening the clubs, the youth categories, the structures. And for the
07:08Millions of Fanta trainers could mean an even richer, more exciting, more game.
07:14connected to the reality of the championship they love so much. Of course, there was resistance. Always.
07:20It will happen when the new meets the traditional, when money meets passion. But the
07:25The decision has been made. Lega Série A has bought its biggest rival in the digital world. And that...
07:32This play, my friends, is a spectacular goal for the future of football. Italian football has given...
07:38A giant step towards the digital world. Game control is now official. What will this change?
07:45In your lineup? Comment below.
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