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Pixar brings movie magic to life in London

Pixar is taking its animated films off the screen and into a real-life setting with the launch of the 'Mundo Pixar Experience.' The immersive exhibition opens in London’s Wembley Park on Feb. 13, 2026, letting visitors experience the magic of some of the studio’s best known films. Creative Director for Franchise at Pixar, Jay Ward, told Reuters that the company’s primary goal is to 'tell great stories,' adding that the films they make 'live on every day' for audiences and the immersive experience is another way of extending the storytelling. The exhibition features 14 multi-sensory themed rooms, where visitors can step into scenes inspired by movies like 'Up,' 'Monsters, Inc.,' and 'Toy Story.' The exhibition runs in the city until June 28.

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Transcript
00:05Music
00:12I don't know.
00:42You know, I think this sort of runs alongside our broader plans.
00:45Pixar, our primary goal is to tell great stories.
00:48Now, at our studio, we're making films, but this is part of telling a great story.
00:52And we realize that our films live on every day for people.
00:55They're watching them on Disney+, they're wearing the clothes.
00:58If you're a Toy Story fan, that goes on for you every day.
01:01And so you don't have to wait for the next film to come out to enjoy it.
01:33So Mundo Pixar is an immersive experience
01:36with 14 rooms.
01:37Every room is themed after a Pixar film.
01:39When you're in that room, you're completely immersed in that film completely.
01:43So we have not only sights and sounds, but there's also smells in some rooms.
01:48And really this dedication to making you feel like you're part of the movie when you're there.
01:52We're in that film.
02:17Okay.
02:24Honestly, when I started, which was a long time ago, our primary goal was just making
02:28film, only film, and there was not really a franchise aspect we didn't think about
02:33after the film comes out.
02:34Because typically when you're done with the movie, you just move on to the next one.
02:37And over time and after Disney acquired us, we thought about, we should really be managing
02:41our own stories.
02:41We should be in charge of the destiny of how our stories are portrayed in the world.
02:44We worked on the films.
02:45And so my role began to evolve from being on the film side to being on the franchise
02:50side and saying, how do we really keep our audiences engaged in this way that make them
02:54continue to love and know about and be part of our movies after they're in the cinema.
03:23I think when I first came to Pixar, I was so overwhelmed by the quality of the films that
03:28the studio make that the excellence in storytelling was, I just had never experienced anything
03:32like that.
03:33And I realized how blessed I was to be working there.
03:36Even back on Monsters Inc, which was only our third film.
03:39And you could already tell there was something very special about this group of filmmakers
03:43and collaborators.
03:44It wasn't about making cartoons.
03:46It was about making film, great film that just happened to be animated.
03:50And I think that's something that we've held through to this day is that we are truly
03:53filmmakers at the studio.
03:55We love story.
03:56We love great stories.
03:57We love connecting with audiences.
03:59And we love telling what if stories.
04:00And that's really what Pixar is, is a studio of what if.
04:04So yeah.
04:33And we love it.
04:36I love it.
04:36Bye.
04:38Bye.
04:43Bye.
04:51Bye.
04:53Bye.
04:55You
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