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A standard pitch takes an unexpected turn on Shark Tank when Enso Rings founders Brighton Jones and Aaron Daly roll out a live product demo no one saw coming. Seeking $500,000 for 7.5% of their silicone ring company, the entrepreneurs bring out a group of muscular models to showcase just how durable and stylish their rings can be. Barbara Corcoran’s reaction says it all as the room shifts from valuation talk to full-on entertainment. From Season 9, Episode 3, it’s one of those pitches where smart marketing meets perfect timing — and the Sharks definitely take notice.

#SharkTank #BarbaraCorcoran #EnsoRings #Entrepreneurs

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Transcript
00:00This is a standard metal band and this is award-winning professional bodybuilder
00:07Garrett Coelho. That, my dear, is a man. Barbara, stay in your seat. What do you say we show them
00:14what happens when their ring gets caught on something? Pull! Oh! Wow. Now let's try that
00:22again with a real finger on a human hand and an Enso ring. And let's up the stakes this time
00:29and triple the pulling power. Luke, Darnell, come on in! Oh, God. How about this, Lori? And please,
00:35whatever you do, do not try this at home. In three, two, one, pull! Oh, yes. And that's the power
00:44of an Enso ring. Such is broke. It just came apart. Thank you, guys. I appreciate it now. Oh, I
00:50don't
00:50believe it. Let's do it again.
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