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  • 6 months ago
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00:00It's really the people and the culture of the island that we want to sustain more than anything.
00:05And in order for that to grow, I'm always trying to figure out how are you benefiting us as a nation.
00:15And I'll give you a great example of that.
00:18We partnered last year with a brand, actually it's a black skin care brand called Topicals.
00:25And they did their first brand trip and it was to Bermuda.
00:28And since then they've gone to Ghana and they're coming back actually this summer.
00:34And what I love about the CEO, her name is Olamide Loe, she said part of the work that she does is about community.
00:45So I think coming back, but also giving back is probably more important.
00:50And so she's made donations to local organizations in Bermuda.
00:54She's committed to coming back.
00:56She's actually sat on a panel with me at our tourism summit.
00:59And because this is a, you know, it's unheard of to hear a black beauty brand go to an island and bring influencers.
01:07And a lot of them, it was their first time leaving the U.S.
01:10Ever going to a foreign country.
01:12But again, because it was close, because it was easily accessible and she had the connections through the Bermuda Tourism Authority to help assist with finding locations.
01:26And, you know, she came and it was fully paid for through her brand.
01:30And, you know, she came and it was a woman from Aalium.
01:34That's it.
01:35So you know, she came and I was able to convince her you to be here to make sure that it wasn't a charity partner.
01:38And again, I didn't even feel that I ever hobbies you have to show another kind of encouragement to allow for them to be here.
01:41So I had a chlorine break.
01:42And so I wasת tsunami going to that cause you know that you know that you're here and there, see that you just can jullie mean that you're saying that you're assuming that we are sometimes trying to think.
01:44So if you have a millionaire, try, and see that you can definitely find that.
01:46It's always true.
01:47So you can be sure that you're curious to make sure that students are to find.
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