00:00Beyond follower count, what makes a creator stand out to you and depends it to break you?
00:06Yeah, I think there's definitely multiple things that we look at, obviously, but the top three that always comes to mind when I ask this question.
00:14First of all, always quality content. I think that's obvious, but just beyond, like, yes, the videography and photography, but also quality of content in context of the industry right now.
00:24So, like, if I go to your page and it's still getting 2016 vibes, what's happening?
00:30So that's definitely something we look at. Also, X-Factor.
00:36So, as we know, there are many creators, new creators all the time, it's an ever-growing industry, but what makes you not necessarily irreplaceable, but hard to replicate?
00:47So, from a marketing perspective, when we're pitching and all those things to different brands, we want to be able to go in strong and say, you know, there's no one else like Aaron, there's no one else like Natasha, et cetera.
00:58So, that's something we look for as well.
01:00So, and then thirdly, which I hold, I want to say to the highest value, there you go, is value proposition.
01:10So, what is your audience going to get from you? And that could be something like education.
01:15So, you are providing tutorials for makeup tips, and people are learning that way.
01:19It could also be something like entertainment. That is a value proposition as well.
01:24Is that entertainment and your intention to be resonating with your audience?
01:28Relatability, that's also a value proposition.
01:32So, it runs the gamut, but really looking to make sure that that is resonating with the audience.
01:38And yeah, it's really important.
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