Guy Fieri Transforms Into Himself in Bosch’s Super Bowl Spot

FanReviews

Bosch returns to the Super Bowl stage with an extended commercial starring Guy Fieri, built around the platform “The More You Bosch, The More You Feel Like A Bosch.” The spot opens with a dramatically toned-down version of Fieri — dubbed “Just a Guy” — stripped of his spiked hair, goatee, and trademark flair. But once he gets his hands on Bosch home appliances and power tools, the transformation begins, turning him back into the larger-than-life personality fans know and love. The over-the-top shift drives home the message that Bosch products can elevate everyday moments into something unmistakably Bosch-alicious.  #Bosch #SuperBowl #GuyFieri #BigGameAds

Transcript

00:00I'm just a guy.

00:01But when I use my Bosch appliances, I feel like more than just a guy.

00:08I feel like guy.

00:10Same goes for these Bosch power tools here.

00:13Just a guy.

00:15Guy.

00:16Man, that guy's cool.

00:18Just a guy.

00:21Sandwich?

00:22Ha ha, guy.

00:24Just a guy.

00:26You got that?

00:26Guy, guy, Bosch, guy, guy, guy.

00:32Just a guy.

00:34Bosch.

00:35Guy.

00:36With phenomenal appliances.

00:37And battle for ballot tools.

00:39I thought you only spoke French.

00:40The more you Bosch, the more you feel like a Bosch.

Category

Transcript

Comments

Recommended