00:00It's hard to explain the league or compare it to something out there because really what I did
00:17was just take my favorite things whether it's Rucker Park, Drew League, NBA, SoHo House,
00:21and kind of putting all those experiences in one. It's an all-inclusive experience and the
00:26whole goal was to take a few different industries and hospitality offerings that exist and kind of
00:30putting them all together. People love what they can't have. I know I do so anytime there's a list
00:35or a line to get in I know that drives curiosity and that was the tone I wanted to set ever since
00:40season one. We're kind of just using sport as like that common denominator to bring all the brands
00:44together that don't typically do these type of partnerships but here at the league we're
00:48redefining what you know sport even means right and what sport culture is. It's created a demand
00:53for people to find out what we're doing here and it's the first league where you can do seven
00:58different things under one roof. You can actually miss a game here because there's a bar outside,
01:03there's food truck showcases outside, there's VIP sections, there's tons of stuff to do here.
01:08Really the bottom line is what the jerseys actually say which is the company that means like personnel
01:13from that company is here. Every team in the league is a brand and it's a very curated approach as well so
01:19fashion teams, hospitality groups, agriculture companies, lifestyle companies, those are the
01:24teams hence why we have LRG or Soho House, Justin Bieber's new brand Skylark has a team and so the
01:30league is starting to become that machine or platform that brands get to put their names in to be involved
01:36in and then it taps the community because players are going to play their hearts out wearing this brand
01:41name and I think that's a lot more efficient and functional than an actual billboard if you ask me
01:45because people are going to post pictures from their favorite moments and the players win because
01:50they're seen but then the brands win as well because people are posting their favorite highlights
01:54and then they're posting the scores to the games and it just puts everyone in a position to be seen
01:58in a positive cool light. Music blends into the league seamlessly because music is like the heartbeat to
02:04culture. Justin you know he was telling me about the really cool brand he's been working on
02:08Skylark and he thought the league was a perfect platform for Skylark to unveil and roll out and
02:14show up in community the league was like a seamless entry point for him to kind of roll out that
02:18brand from a cultural uh community level. Skylark actually has a soccer team as well so
02:27one Tuesday night we had a bando band outside and a lot of drums a lot of trumpets a lot of saxophones
02:34and they were right here he turns around and joins the actual bando band.
02:39He gets on the drums and goes crazy for about like five minutes.
02:54Put on a full show outside in the middle of the game.
03:01To see somebody go from playing to playing drums that was like the epitome for like an only after
03:07league moment. I listened to a lot of Playboy Cardi, I listened to a lot of Travis Scott,
03:12a lot of Tame Impala but when the Swag album dropped I instantly gravitated to that. I looked at my
03:18most listened album and Swag was up there. The album was really good really dope and shout out to Swag.
03:24Swag over everything. It's all love man it's all energy man this is all like what brotherhood looks
03:29like bro this shit is crazy. Crazy. JB where the fucking hoop? Where the fucking hoop?
03:40Top five moments at the league is such a hard question because genuinely speaking in full
03:45transparency I think I've had some of the best moments of my life here at the league. I would
03:48say week one day three which was probably one of the wildest days and energy points of the league.
03:53Week one day three day one was crazy day two was crazy day three I'm not gonna be able to explain honest
03:59it was so crazy it took us like 30 minutes to get our game started and that's because it was a full
04:03star study crowd. JB showed up to you know coach on team Skylark but we got Amber Rose, Ryan Garcia,
04:09Ty Dolla Sign, Blueface, Raven Simone, we got Kyle Massey in the building and so we look up and we got the
04:15most turnt up game and you would have swore it was like some award show or some gala. You never really
04:19know who you're gonna see here at the league and I think it starts with who the teams are. Every night
04:23it's like a new night to see who pops out. The design of the court was inspired by the shoe
04:30surgeon we are at currently surgeon studios the origin of where the league started and so we
04:34really played into the skull because that is the design language for the shoes and so as you can see
04:39on the floors here we got sculled out floors just to really push how exclusive we're designing
04:44everything and so everything is an exclusive uh curated feel and so we wanted to just extend that
04:49messaging to the basketball court as well. This place actually constantly changes during the day
04:54we teach people how to make shoes here from scratch in the daytime but then as the night goes on this
04:58turns into our back house for production so as you see here we got our meme house area everything back
05:03here this is the team behind the stream shout out meme house at the league we love everything to be
05:08outside of the normal that's why this big apple stays here during every single day it's actually our
05:13backdrop for our post game interview so after uh during a half time or after every single basketball game
05:19after every single soccer game i sit down with the player the game or the entire team in front of
05:23this big apple and it kind of became like one of the trending photo op moments that people want to
05:27be a part of because they know this is the moment where we're going to talk about the great thing they
05:31just did so this actually became one of our favorite photo ops in the entire venue
05:38so this is our pre-game tunnel walk this is like a very big part of our league right here
05:43uh this tunnel is where we're capturing players and we're capturing their outfits and we're showing what
05:47what they're wearing before the game and so most leagues people just kind of show up in their games
05:51and like in sweatpants and slippers or just real comfortable here at the league people just to
05:56impress you know they're looking forward to this hallway so they can show off what they're wearing
06:00every week at the league as we're posting the top athletes and the top plays we're also posting the
06:04top outfits for the league is all about luxury it's all about experiential so again players get the
06:11luxury and the privilege to show up and their jerseys are already hung up for them after the game players
06:16leave their jerseys we wash them for them and they come back so if you take a look here
06:20this will give you a message on who the first game is we went with the laker inspired jerseys
06:25for a team to me it's right here so shout out donnie hey donnie if you're watching this you know
06:30i'm always rooting for you and the me is first everybody man i'm with y'all hey by the way this
06:34hat look what does that say what does that say to me yes we always gang gang over here
06:41so this is our cool bar area our lounge area our exclusive moment for all guests when they get
06:46here this is the area i was telling you about you might actually miss a game here because
06:51it's a vibe there's the energy here people everywhere there's energy at the bar right now
06:55it's a little calm because we're getting ready for the night this is the calmness before the storm so
07:00everything around me is going to be surrounded by people here in the next couple hours you guys are
07:04going to see here very shortly um the league is really all about the networking and the camaraderie and
07:09this is typically where most of that takes place the shoe all behind me is actually a sneak peek
07:13uh into dom's room which we're going to go to in a second but everything we've done here uh from a
07:19shoe creation standpoint it varies whether it's uh working with bentley um a shoe we did we created
07:26and designed cars with bentley uh created a shoe for lebron james when he became the number one scorer of all
07:30time sonic the hedgehog the movie lan von uh gucci right here the list goes on so we've been able to
07:39create surgeon has been able to create some of the craziest pieces for some of the biggest brands
07:43all over the world we actually created um a list of the list so within the space you got to be on a
07:49separate list to be able to come upstairs and that's what this is there's a separate list of
07:53people who are granted vip access whether you're a direct player uh guest whether you're a team owner
07:59team captain team brand certain people get an exclusive wristband that granted access upstairs people love
08:05when there's a list to be able to do something and so i think putting that aspect to where
08:09there's a separate entry point creates more demand for like what's upstairs who's upstairs and it just
08:14kind of creates this like everlasting energy in the space and so once you're up here this is like the
08:19bird's eye view of the league these are i guess what you call the best seats in the house we have about
08:24eight suites on this side right here and then this is where we're hosting all of our clients my favorite
08:29seat in the house is actually on the court our court side seats courtside seats at the league
08:34basically means standing room on the court right now we're currently in the vault room or the locker
08:42room or a special client room this is where we bring special moments and special people to come
08:46by and elaborate on what we're doing here right now i'm here with brian bro so how do you feel
08:51running the team in the league how's the league been able to you know help impact the brand and how's
08:55the league been able to give people an opportunity to express themselves on and off the court a lot of
09:00times with sweet sweat we don't get to show how it works right we just get to talk about the product
09:04here we're getting to show how sweet sweat works with basketball putting on the players it's an
09:08active way for us to show how our company works with sports billboard it was a pleasure thank you
09:13guys for coming down to the league checking out what we've been doing for the past few seasons
09:17i know i've been wearing a lot of hats here i'm also the commissioner but i'm also a player right now
09:21i got the team behind me we got a game coming up and now it's time to get in that mode with the squad so
09:25i gotta go do it i gotta do it peace
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