00:00Hi, my name is Shantae Lundy, and I'm the creator and founder of Black Girl Sunscreen.
00:11I'm originally from upstate New York, by the way of South Florida, currently residing in Los Angeles.
00:17I'm a woman of the sun. I love to travel, and being outdoors, I could never find something that would rub evenly into my skin.
00:24I identified a problem, and then once I was able to muster up the courage to do something about it, then I did something about it, and created Black Girl Sunscreen.
00:35Entrepreneurship was never a word. It was kind of, hey, are you going to be a doctor, a lawyer, a teacher?
00:41And solving the issue of no white residue on darker complexions led me to make a product first, a business owner slash entrepreneur second.
00:50Black Girl Sunscreen is a revolutionary sunscreen brand that has eliminated the telltale white residue and has incorporated natural ingredients such as jojoba, cacao, shea butter.
01:02It comes out with a white consistency, and it rubs in absolutely clear.
01:07What makes Black Girl Sunscreen different than other general market sunscreens is that we speak to an underserved market that has never been addressed before.
01:16Black Girl Sunscreen speaks to women of color, and we say, hey, you should protect your skin from the sun because it will help with hyperpigmentation, premature aging.
01:28It will help with fine lines. This is going to help you preserve your youth.
01:31Yes, supposedly Black don't crack, or does it?
01:34We had to combat that with, we're not taking away our superpower, but let's strengthen it.
01:40Target is the best in the game in terms of curating brands that emulate the community.
01:47So what does that mean for Black Girl Sunscreen? It meant everything.
01:50It meant that we are going to be able to tell our story in a very authentic way and have it resonate with the community.
01:58My advice for inspiring entrepreneurs is to follow your intuition.
02:02So we are in your face, visible, and we are Black beyond measure.
02:09Black Girl Sunscreen is committed to excellence. Stay moisturized and protect your skin.
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