- 10 hours ago
Category
🛠️
LifestyleTranscript
00:00I'm Jewel Bracey DeMaio.
00:10I'm going to talk to you today about how to prepare your resume in LinkedIn for an internal promotion.
00:15You can use all these same concepts in order to prepare your resume for job search as well.
00:21So let's go ahead and go through it.
00:24Now, all the techniques that I'm going to show you helped my clients.
00:28I've been in the resume business for 22 years.
00:31This is Raquel.
00:33Raquel is a corporate attorney.
00:34She got her new job using the things I'm about to show you in 26 days.
00:38I also have a client, Kimberly.
00:41Kimberly got two new job offers over the course of time with me.
00:45The first time she got a job, she worked it for a couple of years.
00:48She came back to me in order to advance again in her career, and it was successful.
00:53And then Marlene, Marlene is my superstar.
00:56She got a VP role at the SoFi Stadium where they had the Super Bowl this year, and that landed in a cool six weeks.
01:02We also helped her negotiate her salary.
01:05She got a $65,000 salary bump from the first salary offer they gave her, and that happened in 24 hours.
01:12So let's go ahead and talk about exactly how to get there.
01:15I've been doing this for 22 years.
01:17A little bit of history about me.
01:19If you Google me or Google Perfect 10 resumes, you'll see that I have quotes and features and all this media that's on the screen.
01:26That's just a selection of it.
01:28Let's go ahead and talk about two things.
01:30So first up is resume revamp.
01:32And what I want to do is show you the journey that your resume needs to tell to the employer.
01:41So there are three steps that we're going to concentrate on.
01:45For your resume, what you need to do is articulate who you are, what you do, and the value that you bring to the table.
01:54These are the core pillars of your story.
01:57So let's talk about what goes into it.
01:59But first I want to clear out the junk because what I have found over these 22 years is that bad resumes happen every single day to really good candidates.
02:11And the resumes are shockingly awful.
02:14So I don't want you to make these mistakes.
02:16So here are all the words that I don't want to see on your resume.
02:20Dynamic.
02:21And by the way, the reason I don't want to see dynamic on the resume is because you never say that in a real normal conversation with people.
02:30No one walks up to someone, you know, hey, great to meet you at E-Suite.
02:36You know, who are you?
02:37What do you do?
02:38Well, I'm dynamic.
02:39What does that mean?
02:40No one says that.
02:41So don't say that on your resume.
02:43Responsible for.
02:44If you're responsible for anything on your resume, you're coming straight out of the 80s.
02:49So that's not going to be good at all.
02:51Thriving in a fast-paced environment.
02:53You've got to think about what that really means.
02:56And really the question is, does it mean a whole lot of anything?
03:00So the answer is going to be no.
03:03Result-oriented.
03:04Here again, think about what that really means.
03:07They're paying you to do a job.
03:08They're paying you to get results.
03:10Of course you're results-oriented.
03:12I wrote a blog piece one time and it said, I'm not results-oriented and neither are you.
03:18Because I don't ever say that.
03:21You don't ever say that in a normal conversation.
03:23Don't all of a sudden say it on the resume.
03:26Hard-working.
03:27You should be hard-working.
03:28You're trying to get paid.
03:30What else is on the mistake list?
03:32Team player.
03:33Doesn't mean much, folks.
03:34We're going to skip that.
03:36Team-oriented.
03:37Same thing as results-oriented.
03:38What does it mean?
03:39It doesn't mean a whole heck of a lot.
03:41Rockstar.
03:42Get away from it.
03:43We're not going to do that.
03:44Worked for, on, or in.
03:46Your resume is about your work.
03:47Obviously you worked on it.
03:49So we're going to pick another word for that.
03:51Dependable.
03:52I hope you are.
03:53You're trying to get paid.
03:55Passionate.
03:56You're not passionate.
03:57Here again, nobody says in a normal conversation, hey, I'm so passionate about whatever.
04:03This is work and you have to say things on your resume that you would say in a normal conversation,
04:09which I do have coming up.
04:11People-oriented.
04:12I'm glad that you don't hate everybody.
04:13That's all that that means.
04:15Strategic.
04:16I put a star by strategic.
04:18Because you have to be careful with this.
04:20You can only say you're strategic if you actually are strategic.
04:24So if you're going to say that on your resume, then what I expect is that you have come up
04:29with a strategy to do something that turned out wonderfully.
04:33Same thing with innovative.
04:34Don't put that on the resume unless you're actually innovative.
04:38Unless you've thought of something.
04:40And it doesn't have to be some technology, but if you've thought of some project plan,
04:44thought of something, that's what innovation is, putting out something new.
04:48It's not just a fancy word to slap onto your resume.
04:54So coming up, let's go ahead and talk about what employers are looking for on the resume.
04:59So there are some key takeaways here that I want to make sure to leave you with.
05:03So one of the things that we're talking about is who you are.
05:08Who you are on your resume is the most important thing that you could possibly say.
05:14So ask yourself this question.
05:16What professional status can I claim at this point in my career?
05:20So I have an example from Karen.
05:23Karen's a corporate learning and development manager.
05:26What Karen is not is a results-oriented professional.
05:30A dynamic team player in a fast-paced environment.
05:33She's not those things because that doesn't say anything.
05:36But who you are, very simple and very clear.
05:39By the way, you can get slides from me at the end, so you don't have to take a ton of notes.
05:43I'll give you the slides if that's what you decide you want.
05:47Next pillar to your story is what you do.
05:50What are my major responsibilities?
05:53So when we look at major responsibilities, here are examples that I have for Kevin.
05:58And this doubles as key words.
06:00So his major responsibilities are healthcare operations, outpatient and inpatient operations, M&A transactions.
06:08Here's a really good litmus test for you to think about.
06:12What is the employer reaching into his back pocket every two weeks to give me a paycheck to actually come in and actually do?
06:21Well, he's actually paying Kevin to come in and do M&A transactions.
06:26He's actually paying Kevin to come in and do commercial transactions.
06:31And then the value you bring.
06:34What set of skills do I uniquely offer?
06:37So here's an example from Bradford.
06:3918 years of proven performance, elevating companies into regulatory compliance.
06:44So it's 18 years of doing something that's beneficial.
06:50A lot of times what happens when a bad resume victimizes a good candidate is a candidate will just say,
06:57well, I have 18 years of experience, period.com.
07:01That's not the end.
07:0218 years of actually doing something that's beneficial.
07:07Let's go ahead and talk about how this applies to LinkedIn.
07:11Three simple steps that you're going to use on LinkedIn.
07:14First thing you have to do is get found.
07:16LinkedIn is a search engine.
07:17It's exactly like Google.
07:19And so you want to pull people to you.
07:21I call that magnetizing your audience so that they come to you.
07:26How are you going to do that?
07:27You're going to put keywords like the ones that I just showed you from that other person's resume
07:32in your headline, your expertise, your current position, your past position, and your skills.
07:38Those are going to be all the key places to put keywords in your LinkedIn profile.
07:44You don't have to concentrate that much on the actual experience sections because LinkedIn gives a weighted value to the sections that I just had on the screen.
07:54Concentrate there.
07:56Next thing you want to do is make sure that you get read.
07:59So the recruiters are searching for you.
08:01They're doing a Google search for someone like you.
08:04Once the recruiter has found you because you've shown up in a search, prompt that person to actually click on and view your profile.
08:11How do you do that?
08:13With a skyline headline.
08:15And so I don't have an example here, but a falling flat headline is just your job title.
08:21So it's going to be, you know, account manager at IBM.
08:24That's boring.
08:25This is something that we wrote for Marlene.
08:27This is the lady who I just said got the job at SoFi Stadium.
08:30Accomplished executive leader who uses diversity, equity, and inclusion practices to build winning teams focusing on innovation and operational improvements.
08:39That thing is chock full of keywords.
08:42She has the DEI.
08:44She has the innovation, which she actually does.
08:48She has operational improvements.
08:50All of those keywords are critically important.
08:53You also notice that that headline is maybe 20 words long.
08:58That's called real estate.
09:00Use the real estate that LinkedIn gives you and use all of it.
09:04That's going to be important as well.
09:06Last thing you want to do on LinkedIn is make sure that you get called.
09:11You want people to actually be ringing your phone.
09:14And this is similar to exactly what we do on the resume.
09:18Who you are, what you do, and the value that you bring so that the recruiter will actually be intrigued enough to call you.
09:26How do you do that?
09:27With an abundant about section.
09:29So we'll take a look at an example for my client Tiffany.
09:33And we did in Tiffany's, we said, remember, who you are, what you do, value you bring.
09:40I'm a senior program advisor and program leader who provides strategic advice to shape gender-based violence initiatives.
09:50That's who she is.
09:52Let's take a look at what she does.
09:54So it was the highlight that was above that.
09:56It's the second sentence in the paragraph.
09:58What I do is guide strategic planning, coordinate administrative functions, and steer high-level programs.
10:04Say what you do and be very, very specific.
10:08What you do is not thriving in a fast-paced environment.
10:12What you do is not collaborating with a team in a team-oriented environment.
10:17That's not what you do.
10:19Say the actual things that you actually do.
10:22And then the value.
10:24The added value I bring to the table is my finesse.
10:27Liaising with senior and executive leaders across agencies and organizations.
10:31Bring something to the table that adds to who you are and what you do.
10:40So that's how you're going to really up-level your resume and your LinkedIn.
10:45These are the strategies that you use whether you're looking for an internal promotion or whether you're looking for a new job in a new company.
10:54I wanted to make sure to make the slides available.
10:58So if you want them, you can go ahead and text me at that number and the slides will come right to you.
11:03I also run a group.
11:07I call it Get Hired.
11:08It's on Facebook.
11:09There's about a thousand people in it.
11:12And what I do there is answer questions, give video demonstrations, a lot of live demonstrations about exactly what to do on your resume, exactly what to do on LinkedIn.
11:23Some of the people that I showed in the very beginning who got jobs in X number of days and weeks, they come on and tell their stories.
11:31And when you listen to those stories, a lot of times people realize that, hey, something that happened in her situation is exactly like my situation.
11:40So I definitely encourage you, come on board the Facebook group.
11:43It's free.
11:44There's a ton of advice going on in there.
11:47And then the last thing I wanted to show you right here, if you want to talk to me about what's going on in your own situation,
11:55and several of you have already caught up with me, which I'm completely happy to do during the rest of today for eSuite.
12:04But you can book an appointment with me, perfect10resumes.com, call with Jewel.
12:08What do we do here?
12:09Talk about what's going on with you, your resume, what it is you're looking to do.
12:14It's a free call.
12:15I'll give you specific advice.
12:17This is applicable if you want to move up in your company.
12:20It's applicable if you want to get a new job.
12:23It's a good idea to run some of your thoughts by a professional.
12:26I'll lay out a strategy so that you can definitely succeed.
12:31Any questions?
12:38Yes.
12:42All right.
12:43Yes.
12:44Follows the same process.
12:54The content's obviously going to be different.
12:57And in engineering, I mean, you're going to be very super, super specific.
13:01What kind of engineering do you do?
13:03Industrial engineering?
13:07Okay.
13:08All right.
13:09Industrial engineering requires a lot of specific examples about what it is you accomplished
13:14and achieved.
13:15That's what you want to use as some of the core pillars for your resume and your LinkedIn.
13:20Friends, if you want to ask me other questions, I'm going to be in one of the breakout rooms.
13:25I'm also giving free resume review sessions today.
13:29And you can also book that call with me for a free resume review.
13:33And I'm going to go ahead and get out of your way for right now.
13:35So thank you for having me.
13:36Thank you for having me.
Comments