00:00To start, I want to first talk about the process of taking a design from a concept to an actual product,
00:06because obviously it's not something that you just hop, skip to.
00:09There's a lot of steps in between, and oftentimes we see it being such a glamorized process
00:14that people think that you just wake up and you have a product, but it's not like that at all.
00:19So who are some of the key players that you want to have on your team in those early stages
00:24to ensure that your ideas are protected, even from onset, the freely creative process?
00:30And April, I want to start with you.
00:33If we're talking about protecting our ideas, I would say you want to have a good legal team.
00:39You want to have attorneys that count, and not just attorneys,
00:44but the ones that understand about intellectual properties, understand about trademarks, copyrights.
00:54So who have attorneys that speak with you in the next few years?
00:59So we want to work with someone here.
01:00We want to be talking about how do we connect with others?
01:03We want to start with you.
01:05So that's a lot of things you can get.
01:06So we can start with you.
01:07We want to start with you.
01:09So how do we do that with others?
01:12So we want to start with you.
01:14We want to start with you.
01:17We want to start with you.
01:19So sorry.
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