00:00You've actually been in charge of some incredible franchises in the past.
00:02We were just talking about the NBA, New York Knicks, Philadelphia 76ers, you're with the NFL, the NHL.
00:10Are the fundamentals of your role the same despite changing to golf coming from basketball and American football?
00:17How has that transition been for you?
00:19Well, running a sports league is very different from running a sports team, that's for sure.
00:23There's so many different demands and interactions on my time and effort.
00:30But the actual fundamentals of the business are almost exactly the same.
00:33You have to manage your brand, you have to drive impact in the community, you have to figure out what your media strategy is now,
00:41what social media and traditional media strategy is, you have to sell sponsorships and tickets,
00:45and generally create a world-class experience.
00:48And that's one thing I would like to take full credit for, but I will tell you this team here at Live Golf,
00:53when I walked in and saw this first experience at Riyadh Golf Club last year, and the team here, Noah,
01:00does an absolutely amazing job, not only with Golf Saudi, it's one of its properties here.
01:04So when you walk on site, you understand what world-class looks like.
01:07It's been pretty incredible.
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