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  • 2 days ago
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00:00So, 2026 will be LIV's most global season yet.
00:0314 events across 10 countries, 5 different continents.
00:06How essential is it for you to grow the game of golf?
00:09Well, it's kind of what gets us out of bed in the morning.
00:11It's our mission to grow the game of golf.
00:13To be able to go from Asia and Europe, Middle East, Africa, North America, Australia, in one season.
00:22It is, I hope you can tell by the smile on my face, it's just exciting and fun.
00:27And this notion of, you know, sometimes these jobs can be difficult and sometimes they can be challenging.
00:34And occasionally travel can get you, feel like a bit of a grind.
00:40And I just always think of, like, those little kids at these events.
00:43And they're starstruck and they're looking up at these incredible stars.
00:48And Sergio Garcia will go up and take a selfie.
00:50Or Waco Neiman will go up and give a little kid a hug.
00:53And I just think, like, those kids, they're the future of the sport.
00:56Maybe some of them will be great players.
00:58Maybe they'll just be incredible fans.
01:00Or maybe they'll be lifelong golfers.
01:02But these touches and moments you have with some of the greatest stars in the world,
01:06those are the types of moments that spark interest and greatness.
01:10And I think that that mission is so pure.
01:12And I think that that's what we're going to do with some of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most of the most
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