00:00Sunway Group has launched a major tourism initiative in support of the Visit Malaysia 2026 campaign,
00:07with Prime Minister Datuk Sri Anwar Ibrahim joining the celebration at Sunway Lagoon theme park.
00:13Under the theme, Charita Malaysia Kita, or Our Malaysia Story,
00:17the initiative spotlights immersive attractions and heritage-inspired souvenirs
00:21aimed at showcasing Malaysia's unique cultural identity.
00:25The launch event, co-hosted by Sunway Lagoon and the West Star Group,
00:30featured vibrant cultural performances, musical showcases, and a spectacular fireworks display,
00:36all celebrating the nation's rich diversity.
00:39In his speech, the Prime Minister congratulated Sunway Group
00:42and called for industry-wide collaboration to ensure tourism success.
00:46Ultimately, we can only succeed if we maintain the full security and peace in this country
00:57and ensure that everyone succeeds.
01:01This is not a zero-sum game.
01:03It is an effort that would involve the participation of all
01:07and the commitment to ensure that everyone, every man and woman, every child,
01:15succeed in this country and must be given the desired support and encouragement.
01:21Sunway Group founder and chairman Tan Sri Sir Dr. Jeffrey Chia
01:25emphasised Malaysia's unity and diversity as key strengths.
01:29It's not just in support of Visit Malaysia 2026,
01:35but also to remind our fellow citizens and the world
01:40of our Malaysia's unique and vibrant diversity.
01:45Today's event is in celebration of the races, religions, cultures, traditions,
01:53and even cuisine, which form the colourful tapestry that is our heritage as Malaysians.
02:01Two major initiatives were launched at the event.
02:05Firstly, the Sunway Tiny Toys special collection,
02:08featuring everyday Malaysian icons as heritage-inspired keepsakes
02:11that capture the essence of local culture.
02:14Partners for Sunway Tiny Toys include the West Star Group, KTMB, Post Malaysia,
02:19Mami Double Decker, Proton, Farm Fresh, Eraman Malaysia, Oriental Kopi,
02:24Super GT Malaysia, and Toyist Holdings Limited.
02:27Secondly, the Malaysia Attraction Passport Programme,
02:29designed to encourage domestic travel through interactive experiences
02:33across five major family-friendly attractions.
02:36Partners for the MAP Programme include Super GT Malaysia,
02:40Aquaria KLCC, PetroScience, Farm Fresh, and Sunway Lagoon.
02:45The initiative aligns with the Tourism, Arts, and Culture Ministry's efforts
02:49to position Malaysia as a vibrant destination
02:51for both domestic and international visitors.
02:54Among the dignitaries present were Tourism Minister Datuk Siri Tiong King Singh,
02:59Entrepreneur Development Minister Stephen Sim,
03:02and Communications Minister Datuk Fahmi Fadzil.
03:04Fahm thish.
03:06The
03:19Tourism Council
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