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Winter Olympians hit the runway for fashion showcase

Stars of the Winter Olympics showcased a selection of outfits they will wear during the Games at an Olympic Games winter fashion showcase in Milan on February 4, 2026. Athletes from countries such as Italy, Colombia, Brazil and Croatia took to the runway in a variety of performance wear and outfits they will wear during the opening ceremony. Also on display were a special collection of 26 designs inspired by winter sports created by students from the Accademia di Brera, showcasing the next generation of designers from the Milan based academy.

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Transcript
00:00The final, Olympic champion, in great sport.
00:14Next up, is Maia Maria, Olympic champion, in great sport.
00:20The sport unicorns were created in a milky white collar, highlighted by the large, entire lettering with a three-dimensional, embroidered effect.
00:42The garment is modular, reversible, and adaptable.
00:45The fashionable elements allow it to respond to climate and purpose, inspired by the landscapes of colonial and traditional partners.
01:08Now please welcome me, Roesha. Grazie.
01:15Our stage, we have Vatman Akinovich, gold medalist in judo.
01:22The dominant brand in the collection, present in the chat board and the Russian coat of arms, symbolizes energy, strength, and the passion of athletic competition.
01:33The final stage, Vitor Estadola, waterfall athlete.
01:39The final stage, Vitor Estadola.
01:40Vitor Estadola, waterfall athlete.
01:45The final stage, we have a great opportunity to support athletes across all moments of the games.
02:01developing a pretty good collaboration with the Swedish Tappets themselves.
02:09We present the Dr. Dane-Dane-Capture Worker.
02:13He is standing as a body that wears some of the political history, resilience and soul.
02:31What we carry through winter, we carry to the world.
02:44You did not go to the cashmere, long realized upon by the nomadic people.
03:00Time to welcome Team Norway, some better.
03:06For now we have two opportunities.
03:10For our Norwegian fjords, records in fashion and snowy things of this island,
03:15the collection is in Switzerland.
03:23The kiss is a tribute to the rest of the journey of the island.
03:40It is Austria, Austria.
03:47Welcome on the stage to Thomas Morgan,
03:50former athlete Olympic champion.
03:53The thermal clothing is designed for the teams competing in one of sports' most unpredictable environments,
04:01from winds, cold, to high altitudes.
04:05Safi Arabia, Arabia Saudita.
04:12And we have Branca Aviremba.
04:14One country of it.
04:15A heritage inspired men who are a look,
04:18reinterpreting traditional Saudi attire through a refined and content.
04:22Brazil is a great shape, in beautiful countries.
04:46I'll see you next time.
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