00:00I would say the most iconic hair ever for me definitely short fat pixie for sure I love I
00:08love a good mullet I am weak for a mullet hello guys it's Rihanna and I'm here with Essence
00:14positive commotions that's the first time I've ever heard that I love it I mean we have been
00:26waiting to do this for such a long time that just to see the reception and the
00:31excitement just before if people even meet the products you know it's like
00:36that's what we want we want we want people to be excited about it but I can't
00:39wait for them to actually meet the product once they get to the product my
00:43work is done because they're gonna fall in love with everything I don't have to
00:47convince anybody of anything after that well Fenty here is for all hair types
00:51there's a product for every different hair type all of your needs and some of
00:56those products actually blend through for for all hair types so shampoo
01:01conditioner there's a deeper conditioner for people with with more moisture
01:06needs and who need a little bit of repair and hydration there's the
01:10protective type for people that need lower protection or blow-dry their hair a
01:14lot or use a lot of heat edge control people are like braids edges that's that's
01:20me all day today I use the home curl I use the jelly type which is a styling gel and I
01:25also use the controlling type like edge control every creative outlet hair has
01:30been a huge part of that a huge part of the storytelling and that's how I wanted
01:36to approach I just use me as an example I wear different types of weaves and
01:42everything has a different texture a different color a different need and I
01:46wanted products to perform for each of those but most importantly I needed them to
01:51repair and strengthen hair no matter what because I don't need to go bald just
01:56trying to be cute
01:59you
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