00:00To tell a story that could never be told before, you know, like, I'm Jameel Mohamed,
00:10I'm the creative director of Kyrie.
00:13I'm a student at Penn showing at New York Fashion Week.
00:16It's a crazy schedule, it's a little bit insane, but it's incredibly gratifying, I'm glad to
00:21be here.
00:22It's a mind-boggling experience because you don't think that as a 21-year-old you could
00:25be doing something so expansive and be talking to people as interesting as Thule or as Essence.com,
00:31and so for me it's really just, I don't know, it's like a mind-boggling experience and one
00:36that I can't quite conceive of quite yet.
00:38Kyrie is inspired by the African diaspora.
00:43I think the thing that makes Kyrie a little bit different is the source of inspiration
00:46that we take.
00:47There are very few luxury fashion houses that are exploring references outside of like a
00:52Western or European context, and I think that with Kyrie I really wanted to explore things
00:57that aren't from Europe, that aren't from the United States, but are from the African
01:01diaspora.
01:02So, if that's Cuba, if that's Haiti, if that's Brazil, what are the different points of culture
01:06that are important to the people in those different places, and how do they express those things,
01:11and how can you reinterpret those into really beautiful luxury goods?
01:16It's not just about sort of the production of jewelry for the sake of jewelry's sake.
01:20It's really about communicating a new understanding of what luxury can mean, and what it can look
01:25like, and what it can say about the world, and who it can speak to.
01:29And so that's ultimately what I'm here to do.
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