00:00Hello everyone, it's Tia Williams, beauty editor here at Essence.com, and welcome to another
00:11edition of Shake Your Beauty. I am so excited today. Okay, so I used to live in London,
00:18and when I was there, I was obsessed with this makeup brand. It was called Black Up,
00:23B-L-A-C-K Up, and it's the number one ethnic makeup brand in France. All over Europe,
00:31all over Africa, it's huge everywhere else, but here, super high-end, fabulous, glamorous black
00:37makeup brand, okay? And I used to love going to the shops to buy this makeup, and every time I go to
00:46Europe, I get it, and I bring it back, and all my friends are like, what is this amazing stuff?
00:50You know, where can we get it? Guess what, ladies? In December, Black Up Cosmetics came to the U.S.
00:57I'm so excited. I can't even, you guys are going to love this. It's not in stores yet,
01:04but you can get it online at blackupcosmetics.com, and I'm not going to go through the whole line,
01:10because that would take three hours. I'm just going to talk about the four standout best-selling
01:15products. This is their Gold Shimmer Body Oil. Amazing stuff. You can wear it all over your
01:24body. It just gives you a nice, subtle shimmer. Put it on your sort of cleavage moment. You can put
01:30it on your cheekbones just for a little oomph. Estelle, the singer, she loves to actually mix
01:36it in with her foundation when she puts it on, so it gives her sort of a luminous, sort
01:41of radiant glow. Amazing. This is the Black Up Two-Way Face Cake. And what this is, comes
01:49in 13 shades. Amazing. It's a powder foundation. So it goes on like a powder, but it gives the
01:55coverage of a foundation. And if you need more coverage, you put it on with a wet sponge. If you
02:00need less, you just put it on with a regular sponge or a brush. Super awesome. It evens
02:06out your skin tone. It's like the best thing ever. This is their mattifying gel. And what
02:13this is, it's a primer. If you have sort of an oily T-zone, you can just put it on your
02:17T-zone and it mattifies the area. Or you can wear it under your foundation to make your foundation
02:23last longer and to also give it sort of a more smoother finish. It's kind of an all-around
02:29great product to have. And this is their vibrating mascara. Stop thinking dirty thought. This
02:38mascara is amazing because it comes in three speeds. You just press the button on the bottom
02:45and it vibrates faster each time you press it. I don't know the science behind it, but
02:50it really just accentuates your lashes and makes them look amazing. So those are my four
02:55favorite, not just my four favorite products. These are their best selling products. Again,
02:59it's Black Up Cosmetics, huge all over Africa, huge in Europe, number one ethnic makeup brand
03:05in Paris, finally here. This is huge, huge news. You can get it at blackupcosmetics.com and you will love it. Get into it and I'll see you next week on the next episode of Shake Your Beauty. Bye.
03:17Bye.
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