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The Talkspan Podcast by Palindrome Communications. An interview with Call Center CEO Richard Blank.

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In this episode of The Talkspan Podcast by Palindrome Communications, Richard Blank, CEO of Costa Rica's Call Center, discusses integrating empathy into BPO, digital marketing, and call center management. He emphasizes treating employees with dignity, active listening, and using empathetic,, persuasive communication to improve customer service, alongside insights on leadership during challenging times.

Key Themes and Insights:
Empathy in Operations: Treating employees with respect, fostering a positive corporate culture, and using empathy to improve customer interaction, rather than just treating them as expendable resources.
Customer Support & Sales: Emphasizing active listening, such as using names and repeating questions, to create a better experience.
Leadership & Crisis Management: The importance of maintaining character, adjusting tone, and fostering employee motivation during chaotic situations.
Call Center Experience: Richard Blank shares his journey of building a large near-shore, bilingual call center in Costa Rica, focusing on advanced telemarketing, interpersonal skills, and the art of speech.
The episode provides valuable perspectives for those in leadership, sales, or communications roles looking to foster better connections.

https://youtu.be/f_dmjjBj_Yo?si=153j8EWKCjC5v4HR
Transcript
00:00Yeah. So as I was saying, like with this whole supply chain thing going on and, you know, I don't know if they're moving manufacturing and warehousing sort of like nearshore, but tell us a little bit about what changes you've been seeing in how BPO is done.
00:19Well, I can see in regards to, you know, the offshore centers in your area of the world are just phenomenal.
00:25Once again, I respect anybody that is bilingual. You might be able to tell the slight accent.
00:30People obviously can tell an Indian and a Filipino accent compared to, let's just say, a Central South American accent.
00:37I myself have a Philadelphian accent, which you can tell. And accents don't mean that you can't speak a second language.
00:43To me, it also bears the mark of higher education. Why are people looking nearshore?
00:49Not saying it's better or worse, but a lot of the times it's the proxemics to the United States.
00:53Instead of spending dozens of hours on a plane, they can be here within a couple hours.
00:59We also have Spanish language capacity, which is a growing segment of the United States.
01:05And there's a certain skill set that we have here, which is very comparable to the Indian IT and the Filipino customer support.
01:13So we're very competitive, yet your market is so much more competitive in regards to price.
01:19And the quality is there. It really is. So pound for pound, as I say before, anybody that's professional and works in the BPO industry are phenomenal to me.
01:28But, you know, a lot of clients like the fact that I'm here and hands-on.
01:32And I do know some people that have moved to Asia and the Middle East in order to work in this industry.
01:38And so, as I say, a lot of it has to do with factors.
01:43But in the way that you do business and the research I've done on your company, it would make sense for someone to jump on a flight for a couple dozen hours to go meet you personally and start working with you.
01:54So really, you almost have to take it on a case-by-case basis.
01:58But I believe at the end of the day, my friend, you'll be chosen in regards to merit, in regards to distance and price.
02:06And so that's why I believe what you and Khalid have built is a powerhouse in your area of the world.
02:14And I don't really see it as competition.
02:15I see it as just gentlemen that are raising the bar in multiple verticals and industries.
02:21Well, thank you. That's so kind of you to say bye.
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