00:00...and focuses also on creative economy, how can countries get...
00:05...and walk together, can you give us a glimpse about that?
00:08Fantastic. I'm Lindy Cameron, the British High Commissioner...
00:10...and it's wonderful to be here at the British Council today...
00:13...at the Cultural Convergence event.
00:15...which, as you say, is a great example of putting into practice...
00:17...what we did in the UK-India relationship in 2020...
00:20...where we not only agreed Vision 2035, the relationship between our two countries...
00:25...for really high ambition and economic potential...
00:28...but also a programme of cultural...
00:30...cooperation that talked about how we would work together on these issues...
00:33...and this is a great practical event...
00:35...that demonstrates how we turn that into practice...
00:37...and, of course, the British Council is uniquely positioned.
00:40...to be able to bring together governments, the sector and the wider community...
00:45...to turn that into reality. So, wonderful to be here. Thank you.
01:22I believe that young people really need to have a better understanding of each other.
01:26more opportunity to connect, to work together, to study together, and that that will...
01:31help them build solutions and build new knowledge and new ideas that will benefit...
01:36all of us, not just India and the UK, but also other countries around the world.
01:40The vision...
01:41...in 2035, also committed us to strengthening our economies.
01:46...and building prosperity through the creative industries.
01:49And so this event is...
01:51honoring that commitment and building a new platform for the UK and India to...
01:56collaborate on the creative industries.
01:57And I want to understand something, why is the...
01:58And I want to understand something, why is the...
01:59And I want to understand something, why is the...
02:01collaboration between media and YouTube and creative industries, is important.
02:06at this point of time.
02:07And can we share some of the examples of collaboration?
02:11So the United Kingdom and India have many shared objectives.
02:15We have...
02:16incredible stories to tell.
02:18We're also grappling with issues like climate change...
02:21and sustainability.
02:22And so by collaborating together, we can learn from each other and...
02:26we can build solutions that can really tackle some of those global challenges.
02:29So one of the examples...
02:31...is the new landscapes programme.
02:34This is a programme which brings...
02:36together UK and Indian small medium enterprises that are working...
02:41in the area of fashion and textiles, brings them together with expertise from...
02:46the UK's University of Arts London and with NEFT, the National...
02:51Institute of Fashion and Textiles here in India.
02:54And through that consortia approach...
02:56they're able to research new ways of developing sustainable...
03:01approaches to fashion.
03:02So one example which I absolutely love is that one partnership...
03:06developed sustainable sequence and they went on to receive funding...
03:11that has enabled them to take that idea into production.
03:13So that's some of the ways that we're able to shape the collaboration.
03:16And we have worked extensively through Asia and Australia...
03:21why do you do this partnership between India and the creative sector?
03:26So I have worked around the world...
03:28So I have worked around the world...
03:31But I know that both India's and the UK's creative industries...
03:36world-leading. They are both enormously important to the economy.
03:41These are the countries of India and the United Kingdom and to the population. They are a
03:46source of
03:46employment, they are a source of enjoyment, but most importantly they are a source of
03:51money for both these countries at a time when these countries are both
03:56growing their economies as fast as they can.
04:01They are also an international collaboration between creative industries and cultural
04:06institutions.
04:07So I believe firmly that all of the creative
04:11industries are a way to join up communities across the world and most particularly
04:16between India and the United Kingdom. Our films, our art, our
04:21music are things that we love, all of us, and things that we have in common. They
04:26tell local stories, but they tell local stories on a global platform and that's what
04:31the British Council is here to help those global platforms for local stories.
04:36So what rule according to the festival cultural institutions can change?
04:41the international networks play in translating creativity into long-term
04:46countries.
04:47Well, the story is simple. It's an economic story.
04:51So festivals contribute enormously, not just to their local economy.
04:56but to the economy of the country as a whole. For example, in London, four
05:01out of five tourists say they come to London for the culture and creativity.
05:06And, of course, we have many examples here in India as well. So our
05:11creative industries are not just making their own work and selling their own work across the
05:15world.
05:16They're also creating attractions that bring visitors from all around the world.
05:21to benefit the economies in India and the United Kingdom.
05:26We have experience how they see UK media and innovative expressions.
05:28We have many experiences how they see UK media events and createdişs.
05:31in the coming of years and decades.
05:35So the great...
05:36There's nothing about this conference that we're doing here that the British Council
05:39has organised with...
05:41People from the UK and from India is it's about learning and what we see.
05:46In today's discussions is how much the United Kingdom have to learn from India.
05:51What fantastic examples there are of developing local...
05:56...sustainable but world-class cultural and creative industries and...
06:01And that is, for me, an inspiration and a joy to see.
06:06How do you see the next decade of India?
06:11I really expect to see in the next 10 years...
06:16...a much stronger connection between our universities in the creative industries.
06:21I think there is so much opportunity for our institutions to collaborate to really...
06:26...build the next generation of future-ready talent in the creative industries.
06:31Whether that's in podcasting or filmmaking or fashion or design...
06:36And there are so many ways that our institutions can partner, whether it's through joint...
06:41...master's programmes or joint undergraduate programmes...
06:44...through British students...
06:46...coming here to India to do internships in the creative industries sectors...
06:49...here in India and to...
06:51...to learn from the opportunities and the approaches to scale that you have here.
06:56And because, of course, now there are nine British universities setting up campuses here.
07:01...in India and we expect more in the coming years.
07:04There are more opportunities for...
07:06...UK universities to be part of that ecosystem, working with industry and...
07:11...to ensure that there's a sort of flow of talent between our countries for many years to come.
07:18How is it going?
07:19What is it focusing on?
07:20Can you get some data?
07:21So, in 2025 we have signed a five-year agreement...
07:25...a cultural agreement...
07:26...a cultural exchange program agreement.
07:28This agreement entails four or five major things.
07:31Of course, one is a partnership on the aspects of creative economy...
07:35...which we were discussing...
07:36...today as well.
07:37Apart from that, our partnership on museums, on displays...
07:41...of various historical objects, on conservation of monuments.
07:46...on education and cultural exchanges, artist residencies.
07:51...and also learning from each other's experience in cultural practices.
07:56...and cultural rejuvenation that is happening in both the countries.
08:01So, what is the focus in India?
08:02...and how it comes to creative economy...
08:04...and how the moving curve...
08:06...the focus from our side is to leverage technology.
08:11...to bring market access to our creative artists as well.
08:16...as well as creative entrepreneurs.
08:18It includes the visual art space.
08:20It includes...
08:21...the space for Indian crafts...
08:24...and also the...
08:26...the specified textile...
08:29...and other objects.
08:31...which can have an international market.
08:32...which can have an international market.
08:33...
08:36...to bring in this...
08:37...and now, how will these programs be started to change the public?
08:38...soy...
08:40...you can...
08:41has had a very big focus on growth of creative economy in their country.
08:46And they have adopted certain practices which has allowed the creative economy to grow further.
08:51They are faster than other elements of their economy.
08:55So there is a lot to do.
08:56We have to learn from UK and a partnership with UK will help us to take...
09:01...new ideas and use them for our own growth.
09:06There is a school for public and partnership.
09:10Can you...
09:11So we are looking at...
09:16...public-private partnerships in all spheres of the Mandate or Ministry of Culture.
09:21It may be conservation and preservation of our cultural heritage.
09:24It may be providing...
09:26...architect says to performing arts and to visual arts.
09:31...
09:32...
09:34...
09:36...
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