00:009.
00:01BS Ways Fast Food Chains Trick You Into Spending More Money
00:0510.
00:06Making Prices Less Obvious
00:0710.
00:08Digital Boards Shrink Prices
00:1011.
00:10Tempting Photos
00:1111.
00:12Drop Dollar Signs
00:1311.
00:14Use 89 or 99 cents
00:15pricing to obscure true cost.
00:18Implementing Dynamic Pricing
00:2012.
00:21Chains Test Dynamic Pricing
00:2212.
00:23Wendy's 2025 Rollout Sparked Backlash
00:2512.
00:26Later Framed As Slow Time Discounts
00:2712.
00:28Likely Raising Prices During Rushes Anyway
00:3012.
00:31Charging More For Value Meals
00:3213.
00:33Combo Meals Aren't Always Cheaper
00:3513.
00:36Compare a la carte prices, especially when drink and fry sizes don't match your preference.
00:4013.
00:41Charging For Sauces
00:4214.
00:43Free Handfuls Are Gone, Extras Now Cost After
00:45Predetermined Allotments
00:4614.
00:47Exceptions Exist
00:4815.
00:49Taco Bell and Chick-fil-A
00:5014.
00:51Remain Notably Generous Today
00:5215.
00:53Removing Toppings
00:5415.
00:55Standard
00:5515.
00:56Some Toppings Quietly Vanish, Charging The Same For Less
00:5815.
00:59Example
01:0015.
01:0016.
01:01Some Toppings
01:0214.
01:03History's Had 2 Cheese Slices Now It Has Only One
01:0415.
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01:2422.
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01:2722.
01:2822.
01:2922.
01:05Names imply quality while skirting rules.
01:07Mechrib uses processed pork, not rib.
01:10Chains say soft serve, avoiding FDA ice cream standards.
01:15Only offering deals in the app.
01:17Best deals often hide in apps.
01:20Ordering there encourages lingering and browsing, which typically increases spending despite advertised
01:25discounts, making menus confusing.
01:28Menu boards are cluttered and sh-
01:30Shifting, bearing value sections.
01:32Confusion nudges customers toward prominently displayed high-
01:35Higher priced items and combos.
01:37Selling branded merch.
01:39Limited edition.
01:40Merch exploits scarcity and FOMO, driving repeat visits and extra spending.
01:44Even-
01:45From customers who didn't plan to eat there.
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