00:00Diet Soda is out, Zero Sugar is in, and it's changing the soda business.
00:05Coca-Cola, PepsiCo, and Keurig Dr. Pepper are all...
00:10I mean, strong growth with their zero sugar lines, even as traditional and diet sodas continue to slump.
00:15On the surface, Zero Sugar sodas aren't all that different from diet.
00:18Both are calorie-free and made with...
00:20...artificial sweeteners.
00:21But companies say the branding matters.
00:24Zero Sugar...
00:25It resonates more with younger consumers who want to cut back on added sugar, but don't connect with calorie counting or...
00:30...the diet culture.
00:31The formulas have changed too.
00:32Many Zero Sugar sodas use new blends...
00:35...of sweeteners that are designed to more closely mimic the taste of full sugar soda.
00:39That's something diet...
00:40...the diet versions have long been criticized for missing.
00:42Most major brands have kept their diet sodas, which still...
00:45...of loyal fans.
00:46But Keurig Dr. Pepper scrapped the diet versions of some drinks.
00:49That's why...
00:50...you can find regular A&W and sugar-free, but not diet.
00:55As recently as 2020, the company didn't sell any Zero Sugar sodas.
00:59Now, it has more than...
01:00...40.
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