00:00Sutherland are approaching the transfer market with caution.
00:05But with confidence, the Blackcats boast one of the healthiest financial positions.
00:10In the Premier League, with experts estimating as much as £120m.
00:15And headroom under the league's profitability and sustainability rules.
00:20Gap, that gives them enormous potential for recruitment.
00:25The club are sticking to their tried and tested approach.
00:28Rather than chasing big...
00:30Sutherland are focused on sustainable growth.
00:35Their squad costs remain well below many top flight rivals.
00:40And commercial revenues are set to grow following their return to the Premier League.
00:45Minimal losses, careful player treading and low wage bills...
00:50Sutherland can invest strategically without jeopardising their long-term vision.
00:55The Blackcats' model has already drawn admiration across the top two divisions.
01:00Leeds United's managing director describes this as a perfect storm of financial prudence.
01:05And competitive ambition, our football finance experts highlight Sunderland's shrewd use...
01:10PSR Headroom and Intelligent Recruitment.
01:15For Sunderland, it's about building a club that can thrive in the Premier League for years to...
01:20come.
01:21The plan is steady, strategic and sustainable in the club's current position.
01:25So it's just how effective it can prove to be.
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01:31The...
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