00:00You
00:30I always joke with everyone, it's the most expensive real estate there is, everyone wants
00:57a piece of it.
01:27The new field was brought in, it takes about two days to install the field and then from
01:39there we start all of our typical maintenance practices, mowing, aerating, fertilizing, providing
01:44any supplementation such as light and fertility that you see out there now.
01:48Next week is a busy week as we'll continue to maintain the field but also introduce it
01:59as kind of shared real estate as I like to say, where some of our entertainment components
02:05will start to work on the field as well, so we'll bring down half-time rehearsals, pre-game
02:09player intro rehearsals, pre-game and post-game ceremony rehearsals, things like that, obviously
02:14trying to figure out the appropriate schedule and calendar as we get into Sunday.
02:36So the Beast will apply loads that are equivalent to the loads NFL players apply to the surface
02:43when they're playing, so there are vertical loads and there are in-plane horizontal loads
02:48that the NFL players need to jump, stop, start, change direction, perform their athletic movements.
02:57We've studied those conditions in a biomechanical way and used those data to inform what conditions
03:06this device needs to test for.
03:08So this device is loaded up with a characteristic cleat-surface interaction from an NFL player
03:14and that's the condition that we use to measure the traction between the cleat and the surface.
03:22Game day, me personally, my eyes are usually pretty glued on feet hitting the field.
03:38So seeing how things are playing, just kind of taking it in and determining if there's anything we need.
03:43You're doing better. It's a finicky game. Throwing grass is a finicky thing to do.
03:50Everyone's goal is to deliver perfection. Whether you're the group delivering the halftime show
03:54or you're the field crew delivering the field, the goal is perfection for everyone.
03:57So we've got to work together and find a way to make it all happen.
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