00:00Hop vines, a key ingredient in the world's most popular alcoholic drink, beer, requires Goldilocks conditions, long summer days and mild temperatures.
00:10Alarmingly, research shows droughts and plagues are more common due to global warming and are driving down both yields and quality.
00:18A growing headache, one not caused from a hangover, for the beer industry.
00:23Luckily, we're on a mission to save the world's beer, says Inez Segrario, chief executive and co-founder of Econoke.
00:31A team of 11 agronomists are attempting to maximize production of alpha acids and essential oils enjoyed by beer lovers by cultivating the water-intensive vines indoors through renewable-powered hydroponic systems.
00:44The repurposed warehouse, nightclub-ish zone, where dozens of sensors are hooked to the leaves, roots and stems of the vines, requires nearly 95% less water than traditional outdoor farming.
00:58Econoke's endgame is to set up indoor plantations all across the globe.
01:03Segrario continues, this can be grown anywhere, Madrid, Sevastopol or Timbuktu.
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