00:00for example in 2016 michelin invested one billion dollars into developing new tires for electric
00:06vehicles these tires are lighter and more durable which helps electric vehicles drive longer
00:11distances between charges but even though these tires were a massive hit among customers the
00:20company didn't make a single cent from the sale that's because they sold the tires below cost in
00:25hopes that they would capture a larger share of the market and so far it's been a winning strategy
00:31today michelin is the world leader in eevee tires powering everything from the tesla model 3 to the
00:37rivian r1t and that's the story of how a failed tire company became one of the most secretive conglomerates
00:44in the world
Comments