00:00Hello. Thank you for watching today.
00:16Today's topic is Japanese cars with purely Japanese names in overseas markets.
00:22One of the most difficult tasks for cars that are exported overseas or produced locally is naming the car.
00:34Even if a car already has a name in the Japanese market, it may be given a new local name for reasons of language, pronunciation, or brand development.
00:47This time, we will introduce a car whose local name has been changed to a purely Japanese name.
00:57The Nissan Sunny, released in 1966, was a 1-liter compact sedan that was a popular car that made the dream of owning a car a reality in Japan at the time.
01:11Then, with the release of the second model in 1970, full-scale overseas expansion began.
01:21In the North American market, the name was changed to Sentra, and it is still sold under that name today.
01:29The fifth Sunny, which was released in 1984, was named Tsuru in Mexico.
01:38Although the Tsuru underwent several model changes, it was a best-selling mass-produced car that was produced locally for approximately 30 years until 2017, selling over 3 million units.
01:53Tsuru is a leader in the subcompact car category in the Mexican market, and its superior durability, quality and reliability have contributed greatly to improving Nissan's brand image in Mexico.
02:10Now, let's take a look at the promotional video from the local area.
02:40Nissan Suruga 1992
02:43Diseño automotriz hecho arte
02:48Suru 1992
02:50Una obra de arte
02:52Functional
02:54Nissan
02:57Una sola calidad en todo el mundo
02:59The major
03:00Nissan Sur, el auto más codiciado en México
03:11Desempeño equilibrado
03:13Alto rendimiento de combustible
03:16Diseño functional
03:19Convenient and intelligent
03:21Nissan Sur
03:24Tiene todo
03:26Nissan, una sola calidad en todo el mundo
03:29The Suzuki Jimny boasted high acrobatic performance thanks to its compact, lightweight body, durable ladder-type frame, rigid suspension, and trapezoidal tires, all of which are unique to kei cars.
03:49Since its release in 1970, this model has been highly acclaimed as a full-fledged cross-country 4WD vehicle.
03:59Finally, in 1985, the engine was changed to 1300cc and it was introduced to the North American market and named Samurai.
04:12Immediately after its release, it received overwhelming support from young people, especially high school and university students, and became a popular model.
04:22The word "samurai" was already well-known in the West and had a cool image, so it was probably chosen.
04:33Incidentally, the 2WD Jimny produced in Indonesia was sold under the company name Katana.
04:42The Jimny's success overseas has continued since then, and it is now sold in Europe, Oceania, Asia, and South America.
04:54Now, let's take a look at the local promotional video.
05:00Thank you for watching
05:30Thank you for watching
06:00The Mitsubishi Pajero, which was released in 1982, was developed as a user-friendly SUV with acrobatic performance comparable to that of the American Jeep, but with a car-like feel.
06:23He also participated in the Paris-Dakar Rally, known as a grueling automobile race, and won, making his name known overseas.
06:33In the UK, the Pajero was sold under the name of a general.
06:42The name comes from the historical drama "Shogun," which was broadcast in the United States in 1980 and became a huge hit around the world.
06:53Later, a mid-size SUV called the Challenger, based on the ladder frame of the second-generation Pajero, was sold under the name Shogun Sports.
07:05Currently, Shogun is no longer sold in the UK, but Shogun Sports is still on sale.
07:14Now, let's take a look at the local promotional video.
07:44Thank you for watching
08:14What did you think?
08:34For Japanese people, this name may evoke some mixed feelings.
08:40In particular, I would like to know why they chose to use a crane on the car.
08:48That's strange.
08:49Well, that's all for now, see you again soon
08:55Goodbye
09:10Thank you for watching
09:18Thank you for watching
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